In-Depth Case Study: Northwest Reverse Mortgage

Background

Northwest Reverse Mortgage , originally a division of a larger lender, faced the challenge of starting from scratch as a standalone business. They needed to establish an online presence and generate consistent leads in a highly competitive space. Without prior marketing expertise, they sought a comprehensive solution that would allow them to grow quickly and efficiently without a massive upfront investment.

Challenges

Before partnering with us, Reverse Mortgage Northwest faced several key challenges:

  • Lack of Online Presence: As a new company, they had no website and no digital footprint.
  • Cost Constraints: Starting a business from the ground up meant they needed an affordable solution.
  • No Marketing Experience: The company had limited internal marketing capabilities and needed a solution that was easy to implement and maintain.

Solution

We provided Northwest Reverse Mortgage with a comprehensive digital marketing package, including a lead generation-focused website, customized SEO support, and continuous marketing coaching. Our solution offered:

  • SEO Optimization: Our SEO expertise helped them rank on the first page of Google and maintain that over the years.
    • "Reverse mortgage Oregon"
      • (currently ranked 3rd organically)
    • "Reverse mortgage Washington"
      • (currently ranked 6th organically)
  • Affordable, Pre-Built Website: We provided a semi-custom, templated website that was easy to set up and modify, allowing the team to get up and running quickly without spending time and resources building from scratch.
  • Marketing Training & Tools: Our team trained them on SEO, Google Analytics, and how to use marketing tools like Google Trends, empowering them to take control of their digital marketing.

Results

Northwest Reverse Mortgage quickly established a strong digital presence and has continued to grow and thrive through consistent optimization and strategic marketing efforts.

  • Lead Generation: Over 1,800 leads were generated through their optimized website and marketing efforts, helping the company grow rapidly.
    • First 6 Months: 42 leads
      • (average of 7 per month).
    • 2024 (Jan–Nov): 320 leads
      • (average of 29 per month).
    • Total Leads: Over 1,800 leads generated since launch.
  • First Page on Google: By the end of 2019, they were ranking on the first page of Google for their target keywords. This visibility has been maintained through continuous SEO optimization and regular updates, ensuring their business stays at the forefront in 2024.
  • Seamless Operations: We developed a custom application form that allowed the team to streamline their client intake process, saving time and making their operations more efficient.
  • Staying Current with Trends: Through our coaching, Northwest Reverse Mortgage has learned to leverage AI tools and analytics to stay on top of evolving market trends, ensuring their marketing strategy is always aligned with client needs and industry changes.
Annual Leads
Content Creation (1)

Why It Worked

Our solution was successful because it addressed Northwest Reverse Mortgage’s specific needs:

  • Affordable and Scalable: The templated website provided an immediate, cost-effective foundation.
  • Ease of Use: The client could independently manage and update the website.
  • Data-Driven Insights:
    • AI Tools addressed content needs, ensuring fresh updates and relevant resources.
    • Google Trends identified trending topics, driving targeted content creation.
  • Ongoing Support: Regular coaching empowered the team to optimize their digital marketing strategy, ensuring sustained growth.

Local Search Results

GMB NW Reverse

Lead Performance

Summary of Leads

Conclusion

Reverse Mortgage Northwest’s success demonstrates the power of a well-executed digital marketing strategy. By focusing on SEO, lead generation, and providing hands-on coaching, we helped them build a successful online presence in a competitive market.