1. Access to Your Offer

The start, your visitor has just taken the time to fill out your form and sign up for your offer. Where to begin? With a conventional Thank You!

You also want to make sure that you include the title of the offer into the title of the Thank You page to reassure visitors that they are on the correct page. Then, if applicable, provide a way for viewers to download or view the content. They should also be aware of expectation, such as a phone call or email from you.

2. Social Media Sharing

Surely, you want to add in a social media toolbar with icons and links to your social media pages and networks. Having these accessible on your Thank You page is just as important as having them on your landing page. After they have decided to download your content, they are more than likely to explore any other information you may have to offer and share this information with others in their networks. Make sure you have a share button on your landing page containing the content, giving them the opportunity to share with their networks.

A quick tip to make it more likely for viewers to use the share buttons is having them download or open the content in a new tab or window. This gives them the opportunity to read the content without closing out of that Thank You page, enabling them to return to that page after they have received the content, with more potential to share it. If they are excited about the information they have received, they are more likely to use the buttons to share the content.

3. Calls-to-Action

Suggesting the next steps for your new lead is a critical marketing opportunity. You can read more on Calls to Action here. Even though saying Thank You and providing access to content desired is the primary focus of the Thank You page, taking control and motivating them towards the next step is very important. Use taglines such as ‘Subscribe to Our Blog”, or “Like us on Facebook”, or “Click here for a Free Quote” to direct them to other areas of your website you want them to visit. You want to formulate the call to action based on the offer.

You want to also try to get your lead to reconvert. This means getting them to participate in another offer. When a lead downloads another of your offers, or reconverts, they are indicating a stronger interest in your content. Essentially, the more engagement a lead has with your content marketing and product, the stronger their lead quality, and the more likely they are to convert from a lead to a sale. Bottom line, make sure you include a couple strong calls to action on your Thank You page to enhance reconversion.

4. Auto-Response Emails

Similar to how the Thank You page works, you can also set up an auto email response to thank visitors who filled out your form. This is used to confirm their form submission, and to thank them for taking time to fill out your form.

Take advantage of these strategies to generate higher quality leads, which would be more likely to convert and reconvert into customers.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post “Thank You” Landing Pages to Improve Lead Reconversion appeared first on 220 Marketing Group.

Once the Timeline function has finished rolling out, Facebook will allow app creators to utilize an Open Graph programmer after apps are created. This tool will allow you to submit your app after testing and will make it easier to have other calls to action that users can perform besides a “like” button. With this new tool, you or your developer will be able to submit as many calls to action as you like; they just have to be submitted one at a time. Once the call to action has been approved, you can publish it on the app for all users to see. If for some reason the call to action is rejected, you will receive an explanation so that you can modify the work and submit it again.

Including these calls to action on Facebook will provide a lot more for the time that you invest in your marketing efforts. This new program will help you get more than just “Likes” and “Follows” and allow them to “experiment” with your product for a more hands-on experience. This will help give potential leads a better understanding of your product, as well as weed out those looky-loo users, as people who respond to the calls to action are a little further into the decision making process.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post Calls to Action and Social Media for Facebook Apps Combined appeared first on 220 Marketing Group.

1. Check for deliverability

In order to have your message read, you must get through two filters; the spam filter and your reader’s filter. Avoid putting words in all capital letters in the subject line (no one likes being yelled at). It’s also a good idea to avoid words that set off the Spam alarms. These words include “act now” or “limited time” and will most likely push the email straight to the recipient’s junk folder. Also, be sure to avoid punctuation marks and dollar signs. You don’t want to look like a cheesy infomercial trying your hardest to get noticed.

2. Make it Actionable

It is always a good idea to tell your client what they will have the opportunity to do if they open up the email. Instead of just putting the name and location of an appearance (Kim Kardashian tonight at Nobu) let your readers know what they can do that night “Meet Kim Kardashian tonight at Nobu”. This will create excitement and the client will most likely want to click on the email to see how they can participate. Give them reason to read the email.

3. Make it personal

Instead of sending out a “one size fits all” email blast to all of your clients, section out your database into groups. This will allow you to send a more personalized email that will resonate with the client and make them feel like you spent time thinking of what they might need. Are you a loan officer that has a list of clients who bought their house before the bubble burst? Put them all in a group and send out an email saying that you want to help them refinance to a better rate.  Make sure your subject line reflects how you are trying to help them “Read to see how I can lower your monthly mortgage payment!”

4. Scrub for Clarity

Instead of trying to be witty and coming up with a funny line that will get a reader’s attention, cut right to the chase and tell them what you are offering. After writing your subject line, it is always a good idea to take a step back and ask yourself “If I was seeing this for the first time, would I know what is being offered?” If the answer is no, you might want to think of ways to rewrite the message you are conveying. Try using keywords you would focus on in search engines. Make sure the message doesn’t have to be decoded, and spell out in plain English what a person will gain by opening that email.

5. Edit for Brevity

Keep your subject line to 50 characters or less. Not only will this help you practice spelling out your message as clearly as possible, but it will also help ensure that the majority of your message is displayed in the reader’s inbox. This is more important now, because most people check email on mobile devices and even less text is displayed. It is always best to think of the old cliché that still holds true—less is more.

6. Ensure Consistency

It is very important that the message within the email matches the subject line that drew the reader in. It’s a very bad idea to promote the lowest rate on a refinance in history, only for the reader to find out they must have pristine credit and 30% collateral to qualify. If you pull a bait and switch on clients, they will be less likely to read your emails in the future, and may even ask to be removed from your mailing lists. Only promise what you can deliver, and you will see better results than if you promised the moon.

Reaching out via email is very important because it provides an opportunity to reach out to hundreds of people with one click of the mouse. If you don’t draft out your message carefully, however, your message will never be seen, no matter how valuable it may be. Creating a brief, straight to the point subject line will help increase the number of people who read your message, and will result in better results for your bottom line.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post 6 Steps to Creating Awesome Email Subject Lines appeared first on 220 Marketing Group.