The main metrics that should be taken into consideration comprise of three areas: people talking about this, engaged users, and external referrers. Take a look at the information below for a better explanation of how paying more attention to these areas can help your Facebook campaign.

1. Tracking “People are Talking About This” Metric

This metric is not only visible when logging into the Insights dashboard of your Facebook business page, but it is visible to the public viewing your page. What this number does is represent the total number of people who have engaged with your page in some way, over the last week. They must either “Like”, comment on a post, answer a question, tag your page, respond to an event, or share your post with others to be included in this number.

If your goal is to build a growing community on Facebook or turn your fans into “super fans”, then engagement is the most vital area of your page to track. Ultimately, the best way to increase this engagement is as easy as just asking.

Encourage your fans’ engagement levels by asking questions, request their opinions or feedback, and ask them to click.

Example. Instead of posting a statement “Shocked at how low I’m quoting car insurance rates!”, post something more like “Click Like if you’re excited about low car insurance quotes!”, or “Like this post if you like to save money!” Of course, you can get more specific depending on what message you are trying to send across. For more localized pages, try “Who do you think will win the Superbowl this year?”, or “What is your New Year’s Resolution?” Don’t be agreed to ask for fans’ to share your content as well. “If you found this tip useful, make sure to share it with all of your friends!” The key is to use calls to action to motivate the engagement on your page.

Tip: Never let a post go unaccounted. When someone comments, Likes, or shares your post, be sure to give them recognition. This can be done by reaching out to them personally with a thank you, or use as an opportunity to further the conversation by commenting

2. Tracking “Engaged Users” Metric

You’ll also see the “Engaged Users” section under the Page Post Information area on your Insights. This number represents the number of unique fans who have clicked anywhere on that post.

Engaged Users, clearly is another engagement-related metric, but since it tracks actual clicks, you can see how your audience interacts with your posts once they do interact. This can be used to determine better calls to action to increase the engagement levels. Find out what they are responding to, and formulate better call to actions for your campaign.

Tip: Target posts to your target or ideal audience. If you’re not seeing consistently increasing clicks on your posts over time, more likely than not, you’re not giving your fans the information they need. Re-evaluate your posts, and learn from these metrics.

Questions you want to ask yourself:

-Who is my target audience? (Age, Gender, Location, Industry)

-What information are they looking for?

-What main challenges can I solve for them?

Tip: Try using polls to gather information from your fans to get to know them better

3. Tracking “External Referrers” Metric

You can visit the “External Referrers” section by clicking on Reach in your Insights. Insights will give you a list that shows how many times people have arrived on your page from an external site, dependent of the selected date range.

This area is important to check on, because Facebook allows you to have conversations and build relationships that you just can’t have on a regular website. Those conversations can yield powerful market insights and, eventually, lead to actual sales.

Tip: Actively drive traffic to your Facebook page.Begin this by determining where your current referrals are coming from. Ask yourself:

-Am I optimizing my Facebook page so it will index better with search engines? (Use the Info Tab to plug in keyword rich information)

-Am I doing enough outside of my website and Facebook page to bring traffic in? (Try guest posting in your niche on high trafficked blogs, free online trainings, and interviews)

-Is my website accounting for some of my referral traffic? (If it does not, make some changes to your website such as adding a Like box or share buttons. Make you’re your social media buttons are visible and on every page)

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post Three Facebook Page Metrics that Can Make All the Difference appeared first on 220 Marketing Group.

This new update is called “Search Plus Your World” and it will make your Google+ social media experience more involved than any other platform could provide. This will allow you to see information that is private to you as well as public to all and will allow you to bring up the best results that fit what you are personally looking for.

This access that Google is calling “Your Web” allows you to see items you’ve posted (pictures and updates) on your Google+ profile and in other Google accounts like Picassa Web in your search results.

While these personalized results will be integrated with public results, Google assures everyone that they will be clearly marked so that you can tell the difference. This will apply to both Web and Image searches, so you can view pictures that people in your Circles have shared. Each image and web result will clearly be marked as from you or from a person in your circles. This is also an optional feature and can be turned off if you are only interested in finding public results.

This new development also makes it more important than ever to make your images and posts SEO friendly as they will only come up if it matches your search query. Therefore, changing the file name of an image to match its description will be more beneficial than leaving the default randomly generated file name.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

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Check out these mind-boggling marketing stats that highlight the probable growth of digital media in 2012.

The Internet in 2012

● Internet users in the U.S will expand by 3.1% to 239 million, representing 75.6% of the total population.

Mobile in 2012

• Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
• Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.
• In 2012, 94% of smartphones users will be mobile internet users.
• All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011.
• Mobile shoppers will reach 72.8 million in 2012.
• Mobile buyers will reach 37.5 million in 2012.
• Smartphone shoppers will reach 68.6 million in 2012.
• Smartphone buyers will reach 36.4 million in 2012.
• Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011.
• iPad users will reach 41.9 million in 2012.
• In 2012, 76.4% of tablet users will be iPad users.
• Adult-aged eReader users will reach 45.6 million in 2012, up from 33.3 million in 2011.
• Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011.
• About 2/3 of web users will use social networks in 2012.
• More than 90% of social network users will be on Facebook in 2012.
• Online video viewers will reach 169.3 million in 2012.
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
• Mobile video viewers will reach 54.6 million in 2012.
• Smartphone video viewers will reach 51.2 million in 2012.
• 88.1% of US internet users ages 14+ will browse or research products online in 2012.
• 83.9% of internet researchers will make at least one purchase via the web during 2012.
• Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.
• Online buyers will reach 154.6 million in 2012, up 4.4% from 2011.

Social Media in 2012

• Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011.
• About 2/3 of web users will use social networks in 2012.
• More than 90% of social network users will be on Facebook in 2012.

Online Video in 2012

• Online video viewers will reach 169.3 million in 2012.
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
• Mobile video viewers will reach 54.6 million in 2012.
• Smartphone video viewers will reach 51.2 million in 2012.

Ecommerce in 2012

• 88.1% of US internet users ages 14+ will browse or research products online in 2012.
• 83.9% of internet researchers will make at least one purchase via the web during 2012.
• Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.
• Online buyers will reach 154.6 million in 2012, up 4.4% from 2011.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post Internet Marketing Statistics Forecast for 2012 appeared first on 220 Marketing Group.

There is no exact formula to calculate ROI on social media. However, there are certain metrics that can be implemented and modified for your business. Social media success should not be determined solely by the amount of Facebook page likes, Twitter followers, or connections you have. These numbers need to be analyzed in order to determine a more accurate ROI. Below are some metrics to consider when determining your social media ROI:

Measure Social Media Networks Together and Separately – Every social media network should be looked at separately. You may find that each social media network has its own set of strengths. For example, Facebook might drive the most traffic to your website but the quality of traffic from LinkedIn is much greater. Breaking down each network will allow you to determine which networks are helping you to reach specific marketing goals and which are not.

Measure Interactions-to-Users – Evaluate the number of interactions on your social media network per users (followers, likes, subscribers, etc.). Tracking interactions rather than the amount of users helps you to determine the significance of your social media community. Having over 5,000 followers on Twitter sounds great but if only 5 of those followers are interacting with your page it’s not going to do you much good. When it comes to social media marketing it is just as important to have consistent engagement.

Total interactions can easily be calculated on Facebook through the ‘Insights’ tab, but calculating interactions on other social media platforms may be more time consuming. For example to calculating interactions on Twitter requires you to add up the total number of times your business was re-tweeted, mentioned, included in a hashtag, and added as a favorite tweet within a specified period of time. With any social media platform, it is important to first determine what you consider to be an interaction for each network.

Visit-to-Lead Conversion and Lead-to-Customer Conversion – Social media helps to drive traffic to your website, but traffic does not necessarily mean business. Therefore you should track how many of your website’s visitors, coming from each social media network, convert into a lead. It is important to know how much of a role social media plays in your companies lead generation. Once you know how many leads are generated from each social media network the next step is to measure how many of those leads turn into customers. The lead-to-customer conversion will help you to determine the quality of leads generated from each social media network as well as the cost to acquire these leads.

Monitor Site Behaviors from Social Media Traffic – Traffic from social media networks should be analyzed to determine where the leads enter, leave, and spend time on your website. By studying your traffics behavior you can better determine what type of content best addresses their specific needs. It is important to understand where your social media website visitors are in the buying cycle when they visit your website.

Marketers are often faced with the challenge of the justifying the time and money spent on social media marketing. Tracking and evaluating these metrics gives marketers the ability to determine whether or not their social media marketing efforts generate new business.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post Measuring Social Media ROI appeared first on 220 Marketing Group.

Users should pay attention to the following new features:

Quick Overview – This overview provides you a quick glance of each report to highlight your performance metrics. More detailed information for each report is only a click away.

More Detailed Reports – YouTube Analytics now includes more detailed statistics that allows users to filter reports by content, geography, or date to help users better understand their audience. Most reports are accompanied by an interactive map showing the geographic distribution.

Audience Builders – The data provided by the audience builder will help users determine which videos are driving the most views as well as subscriptions.

Audience Retention – Audience retention measures a video’s ability to retain an audience. Analytics measures retention by 2 metrics. Absolute audience retention tracks how long viewers watch your video. Relative audience retention compares the performance of your video to other similar length videos.

Traffic Sources Report – The traffic sources report, otherwise called Discovery on YouTube Insight, lets users know how their videos were found and by what Internet source.

With YouTube’s analytics we can learn more about our audience and our video performance, ultimately meaning we are all more equipped to succeed.

The post YouTube Releases Analytics, the Next Generation in Insight appeared first on 220 Marketing Group.

With the new dashboard format, you can create up to 20 personalized dashboard views. This will allow you to personalize your account to display information that is most relevant to your business.

This will allow everyone to view all of the statistics they need without having to navigate through links making this tool more efficient and easier to use.

2. Clouds

The new Clouds feature will allow you to view popular keywords in an easier to understand way. You can submit different criteria to filter through depending on what they are focusing on (bounce rates, visits, pages for visit, etc). This will help you spot trends of keywords that gave the best results so that these areas can be focused on when marketing.

3. Real Time Data.

In the past, some statistics on Analytics has been delayed for as long as a day. Analytics will now allow you to see statistics in real time, helping to spot trends as they are happening.

This will allow everyone to stay on top of trends and change content and focus to what is getting the most results. You will also be able to see how many people are on your site at any given moment and see what pages are getting the most attention right now.

4. Site Speed

You will now be able to see how quickly each page loads on your site. This will be useful because visitors to not like to stay on pages that take a long time to load and will most likely close the browser and move on if they can’t get information to come up.

Some things that might effect your load time are widgets, multiple videos on one page, and internet speed. This tool is beneficial because it will alert you to any pages you may need to reassess and modify due to content that is affecting the load time of your site.

5. Menu Search

Google Analytics has added a search feature that will allow you to type in the section you would like to view and go straight to it without having to scroll through all of the other sections of your account. There is a separate search feature for reports and accounts so you can access both quickly.

6. Webmaster Tools Integration

Google has integrated Webmaster Tools and analytics into one tool for better efficiency. You will now be able to view what section of Google (images, web, mobile) people are accessing your site through.

Analytics users will now get similar information to those using paid advertising (Adwords, etc) as you will now be able to see how many impressions you received and your average placement.

While the new information will not be 100% accurate, this will provide a good indication of where your site stands and what you may be able to do to improve it. It will also provide a little peak into how the latest Google updates may have affected your site.

7.  Social Engagement

A new report in Google Analytics will allow you to see how people are interacting with your site on a Social Media level. You will now be able to view how many people have Google +1’d your site content or liked you on Facebook.

When visitors share your site information on social media platforms, it provides you with a new set of potential clients. It is a good idea to provide ways for them to share your site and content with their friends if they find it useful.

8. Visitor Flow and Goal Flow Visualization

This tool might be one of the best improvements to in the Analytics update. The flow charts will let you see what point visitors are abandoning your site and moving on.

Have a lead capture tool that is 8 pages long but people are leaving after the 6^th page? Maybe it’s time to reanalyze your questions and shorten the form to get more results. The flow visualizations will allow you to see where clients are getting frustrated so that you can modify what needs to be fixed.

9. Event Tracking

This new feature is amazing if you have videos or PDF files on your site and you want to track how much attention these are getting from visitors. With this report, you will be able to enter the event you want to track and receive a report back. For example, you can track how many PDFs were downloaded, or how many people viewed a video for more than 10 seconds.

10. Multiple Funnel-Channels

In the past, Google Analytics would only track the last referral source for a user in their data. Now, it will allow you to see what referral sources led a particular user to your site within the last 30 days, including the original referral source.

Lets say a visitor first found your site on a paid ad, but came back to your site two more times using Facebook and a Google search for your company. You will now be able to track all of the interactions so that you can give credit to the original referral source, not just the latest one. This will help better analyze what is driving the most traffic and will come in handy when you are deciding where to spend most of your efforts and resources on marketing.

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