220 Marketing Group » Organic SEO

Critical Checklist for Integrated Marketing

220 — Tue, 31 Jan 2012 15:11:29 +0000

Having a successful inbound marketing strategy requires having many different avenues out there to get peoples information. From Blogging to social media and email campaigns, there is so much to keep track of that most people don’t have a cohesive plan that fits all aspects together into one place. Because there is so much going on, it would be beneficial to your overall marketing strategy to integrate all of your campaigns into one place.
Publicizing the same campaign through several different channels will not only give you exposure to more potential clients, it will provide a way for you to give a boost to the powerful promotion you already have going. Here are 8 tips to give your marketing campaigns the enhancement it needs while integrating tactics you are already using

1. Email and Social Media

Because most lead generation campaigns collect email addresses, email campaigns are one of the strongest tools available to any person running a marketing campaign. With new developments, it is now

possible to build upon the already powerful database with email addresses, and reach even more potential clients than those on your list. This can be done through Social Media.

Adding Social Media share icons to the emails that you are already sending out will help promote the work you are doing on your social media sites with minimal effort. Adding icons for Twitter, Facebook, Google+, etc to your email footer will provide a way for people to join your networks with the click of the button. Additionally, it’s crucial to make sure you are advertising all of your social media sites on anything that contains your business name. Add a “join our community” bar on your website or other social media sites.

2. Email and Blogging/Social Media/PPC

All of the time that you spent writing that amazing new eBook will go to waste if no one reads it. Posting an excerpt from the book with a call to action to download the full book on the same day you are

Creating a dedicated PPC campaign promoting your new product or offer will help drive traffic and increase the number of people who respond to your offer. emailing the book will make sure the eBook is shared. Including links to download the book on your social media sites will also make your information more accessible.

3. Email…and Other Email
Many people combine all of their email efforts into one category even though the objective is very different. Some people you are in contact with are on weekly or monthly schedules to receive the same email as several others, while some people receive targeted emails from you about specific information you know is relevant to them. Most of the time, several different people may be managing each of these campaigns which means there is no common thread and your email tactics may be a big mess.

Integrating your email efforts will result in a well-oiled machine. Creating a master email campaign tracker will ease the headache you may face when trying to combine everything. If multiple people are sending out emails, you can share this spreadsheet as a Google document to make sure everyone is on the same page and schedule. This will help ensure the same clients aren’t getting bombarded with multiple emails in a short period of time.

Taking this a step further, you can separate your databases based on demographics and behaviors so that you can send the most relevant emails to each client.

4. Social Media and Blogging

Social Media and Blogging are a match made in heaven. Social media icons are a great way to share the information you are putting on your blog with others in your social media family. Blog posts also make it easier to post unique content on your social media sites every day as you can post a preview of your blog, and link users to go check out the full article.

Adding “share” or “+1” codes on each blog post will make it easier for your readers to share your information. It’s also worth looking into automated applications that will automatically post your blog posts to your social media sites.

5. SEO and Blogging

Blogging is a great way to fuel your Search Engine Optimization results, but just blogging isn’t going to cut it.

Matching your blogging content to the keywords your website is ranking high for will help push you up even further. If you are trying to gain rank with a certain term, make sure your blog content reflects the terms you are trying to improve upon. For example, if you are a real estate agent and all of your SEO focus on your site is going towards “first-time homebuyers” you should have phrases in your blog that target this as well. Offering a series of tips for first-time homebuyers with a new blog to cover each bullet point will help you accomplish this.

6. Online and Offline Events and Social Media

Using social media during live online and offline events can make any meeting more enjoyable. If you are hosting an online webinar or in office conference, integrating social media into the meeting can create buzz before and after your meeting.

If you create a hashtag for your event, you can have people send in questions or feedback via Twitter while your conference is in progress. Make sure people know about the hashtag so they can participate in the meeting and during a post-event meeting.

7. Mobile and Everything

People rely on their phone so much right now, every business needs to adapt to this in order to be successful. Making sure your site is mobile friendly is one very important marketing aspect so that you can ensure your site is accessible to everyone who wants to see it.

If your website is already mobile friendly, it is really easy to take your mobile marketing to the next level. Creating QR codes that go to a dedicated landing page for your campaign is a great idea. You can put these codes on flyers or other marketing pieces to send people to a place where they can access your promotion. You can also offer incentives through Foursquare and Facebook for clients who check in at your place of business.

8. Analytics and Everything

Analytics isn’t its own stand-alone campaign that you have to put out there, but it is a very important aspect of your marketing campaign. Analytics should be integrated into every marketing avenue you have going because it can give you a good read on what sites are giving you the most traffic. This information can tell you how certain campaigns are doing and how each campaign is helping each other.

When integrating a tracking device, you should find a product that tracts all aspects and gives you a clear idea of what is driving traffic to your site and providing your customers. It’s very important to regularly track the information and pay attention to what is providing you the best results so that you can focus your energy on the most successful campaigns.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post Critical Checklist for Integrated Marketing appeared first on 220 Marketing Group.

7 Tips to Ensure Your Blog is Shared

220 — Wed, 04 Jan 2012 12:41:16 +0000

Writing blogs is a good way to get exposure for your company, but hitting the submit button on just any article isn’t enough to make sure your blog is read. In order to create a blog that is going to get seen by others, you have to include share-worthy content. Writing content that your readers will share is a great way to ensure that your blog gets exposure and climbs up in the ranks on the search engines.

In order to identify what type of content you should be putting in your blog, you will first need to identify what is preventing people from sharing your current content. Below you will find seven answers as to why no one is sharing your blog.

1. Your Headline Leaves Something to Be Desired.

The headline of your blog is the most important element, as it is the first things your reader is going to see. If they get a list of featured blogs for the day or a list of search engine results, you want to write something that will grab their attention and make sure the blog is read. Try writing a big, bold headline that will give people a sense of urgency and make them click on that link. Sometimes writing funny or barbed headlines will not only make people chuckle, but it will make them more interested in what you have to say in the rest of your blog.

2. Your Timing Is Off

According to most studies, blogs that are posted in the morning get the most views, especially when targeting women. Doing a little research to find out when your target audience is most likely to go online and look for blogs will help you tremendously in the long run. This can be done by sending out a survey of current readers to find out more, or reading off your analytics report to see what times you generated the most clicks. Finding out when to post is important, but staying organized and planning ahead will also make things easier. Create a sharing calendar and stick with it so you know that you have that time blocked out to put your content online and have the best chance of having it read.

3. You Don’t Have Regular Readers

If you have regulars that read your blog, you will consistently have people visiting and talking about your content to others. Writing posts that ask for the feedback of your readers and responding to those comments will help them feel like they are a part of your blog. If people know that their opinion is wanted and actually listened to, they will be more likely to come back and also pass your name and information on to others.

4. You Write About Yourself

People who are close to you may think that your company and your knowledge is interesting, but that may be where the interest stops and they may not be your target audience. Writing how-to articles that show your knowledge and make people interested in the information you are providing will help you have a greater chance that people will keep coming back for more. Instead of writing about what your company can do for them, provide general tips that everyone can use whether they are paying for your services or not. Addressing topics that people learn about will peak their interest more than hearing about how great you are, so always keep this in mind when reading what you just wrote before you post it.

5. Your Posts are too similar

Providing the same content or format over and over again is a sure fire way to lose people’s interest. Switching it up and providing graphics or videos to illustrate your information will keep them coming back to see what you are going to come up with next. Keep it fresh and keep them guessing and they will be back!

6. You Ramble

You may be great at filling in space with unnecessary words when writing thanks to minimum page requirements in school, but putting lengthy paragraphs and superfluous language will lose your readers from the start. Draft out what points you want to make, and keep your content simple. When reading blogs, people want to go in and get the information they are looking for without too many obstacles getting in the way. Before hitting submit, look through and see if there is any content that is not needed and remove it. This will help keep the interest of your readers and let them know that they will be able to find what they are looking for easily every time the comeback.

7. You Make it Difficult to Share

Having a social sharing button on your blog is MANDATORY in order to make it really easy to share, and with so many quick tools available to generate these tools, there is no excuse to not having one. When setting up your blog, it’s a great idea to go with a simple design and not get caught up in having fancy backgrounds. The main thing you should focus on is having a quick way for your clients to subscribe to your blog and share it on social media, then you can put a little more effort into making your blog attractive to look at.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post 7 Tips to Ensure Your Blog is Shared appeared first on 220 Marketing Group.

Search Engine Optimization

220 — Wed, 12 Aug 2009 16:25:01 +0000

220 Marketing’s Search Engine Optimization

Search Engine Optimization is defined as improving the volume of traffic to a website from a search engine (i.e. Google) via the “natural” or “organic” results. It is estimated that roughly 80% of the sales converted from the internet occur in the natural results. This is why 220 Marketing is dedicated to helping all of our clients achieve higher placement on search engines through ongoing Search Engine Optimization Consulting. 220’s Trained Search Engine Experts work daily with clients offering SEO strategies designed for long term success. Many of the Search Engine Strategies taught by 220 will also benefit your branding and retention efforts. Although Search Engine Optimization is not rocket science, there are quite a few things that you need to be aware of in order to make sure that you are not actually hurting your rankings. SEO is something that you can do to help your business over the long run. 220’s Search Engine Experts teach simple, non-time consuming strategies that bring huge results. If you are not satisfied with your results, 220 SEO Consultants will work with you continually to help you achieve your goals. The best part about 220 Marketing’s Search Engine Optimization Techniques and Consulting is that 220 offers this service to all clients for FREE! Let 220 Marketing help your business put Google, Yahoo, MSN, and more to work for you. Call us today – 877-220-6584.

The 220 Search Engine Optimization Advantage:

Solutions to fit any size budget
Plans that expand as your business grows
Knowing what’s working nationwide
Well trained consultants who will motivate you to be the best
A constant focus on cost vs. benefit to the client
A strict adherence to keeping it simple
Use of SEO to improve your referral marketing… ask us how

The 220 Group is Proud to Serve the Following Industries:

· Residential Mortgage · Residential Real Estate · Loan Modification
· Commercial Mortgage · Commercial Real Estate · Reverse Mortgage

Ongoing Search Engine Optimization is an excellent long term strategy for growth. 220 can help you become another success story.

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