In the announcement, Google said they want to treat you as “a single user across all our products,” while providing “a simpler, more intuitive Google experience.” The changes have left some users and lawmakers confused over the company’s plan to sort the user’s data and if this will make it more challenging for the user to protect their privacy. With all the changes, there seems to be one upside for business owners who advertise with the search giant. By sharing consumer data throughout its products this should allow it to target consumers more accurately with advertisements while providing more effective results for those businesses that advertise, said web sales expert Perry Marshall.

“This new change will make ads convert to sales better, and reduce waste by not serving irrelevant ads,” says Marshall, co-author of Ultimate Guide to Google AdWords and owner of Chicago-based consulting firm Perry S. Marshall & Associates

If you know what you’re doing with pay-per-click, YouTube is a great place to purchase ads. “The quality of the traffic isn’t as good as other places but there’s a lot of it,” says Marshall. “If Google is also serving ads on YouTube based on what people searched for and got emails about in the last few days, that’s a significant advantage.”

On the other hand, Google could start putting out more targeted videos based on user activity on YouTube” Ads on your Gmail or on other sites based on YouTube videos you watched is also better and better targeting for advertisers,” Marshall says.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

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New changes that you’ll notice include boldface names for every tweet, blue Twitter links, hashtags, and @mentions. The main purpose of the TweetDeck 1.0 is to assist in tweet readability and user-friendliness.

The beta TweetDeck launched with expanded tweet pane by default, while TweetDeck 1.0 keeps it closed but offers a larger tweet button that launches input pop-up window.

Twitter has taken this as an opportunity to refocus users by defaulting TweetDeck to Twitter’s URL shortener and photos services in anticipation that users are unlikely to use the YFrog and biy.ly tools ever again, although they are still available but behind the scenes.

All the controls that appeared at the bottom of each column are gone and replaced with a settings button that only appears when you select a column. Notification pop-up and sound control are now at the top of each column (instead of being hidden under settings). “Filter” and “what’s popular” are a couple original features you’ll notice are gone, as well as some features for individual users such as “add to group or list”.

Day and date of posts are done, however, post time survived the transition. The direct message column has been renamed to “inbox”, and hovering over an avatar to reply, retweet, direct message and other actions are unavailable. You must click on the avatar to be able to utilize those features with TweetDeck 1.0.

You’ll see a new search box near the top of the interface, which serves to replace the “add column” and “quick profile” buttons. You may now do both with your results.

Overall, the look and feel of Twitter’s TweetDeck is cleaner than old TweetDeck. Twitter’s TweetDeck 1.0 looks exactly like this in the web interface, as well. That’s because it’s built in HTML5 and maintains a consistent look and feel across virtually all platforms, including Windows, Mac, Chrome OS, and most browser platforms.

It’s easier to read and works smoothly. Tweeting from it, including retweets and quoted tweets is problem free. You can still manage multiple accounts, post to Facebook, and track virtually any breaking news story in multiple columns.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

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