2. Don’t use more than 3 different fonts or font sizes: People don’t want to see a whole bunch of clutter when they open your email, so keep it simple! The less complex the email, the more conversions you will see.

3. Make sure the main message that you’re trying to get across is above the fold (the part that appears to viewers first without having to scroll): If the main message is below the fold, than almost 70% will not even see it. With that in mind, make sure you repeat that same message or call-to-action at least 2 times from beginning to end.

4. Don’t format your email any larger than 500-650 pixels wide: If you make it any bigger than 650 pixels, then the recipient will have to scroll the screen sideways just to read the full message. No one wants to do that.

5. Keep your logo in the top left corner of the email: Studies have proven that recipients automatically look for the logo on the top left. If you want your logo to be seen then you better make sure it is in the upper left-hand side of your email. Don’t make the mistake of putting it elsewhere.

6. Make sure that your subject line is very powerful: No one is going to read your message unless it is something that appeals to them. Give them an idea of what they are about to read when they open the email. Also, don’t bore them. Keep it less than 50 characters.

7. Set up an auto-response for when people opt-in: Odds are, some people will not even remember that they opted in to your emails. Make sure you set up an auto-responder for them so they are aware they have opted in. Include information or material that will benefit them from opting in.

8. Landing pages and emails should be very similar: The content, typefaces, and headline on your landing pages should resemble the same appearance and function as your email. Use tracking tools to monitor which emails were most effective.

9. Do a test run of the email before you send it out: Send the final draft of the email out to a friend or coworker first to make sure they know what message you are trying to get across to your consumers. If it is not clear to them, you may want to put a little more effort into it and change it up a bit.
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220 Marketing gives their clients the tools and knowledge needed to become top notch marketers through simple techniques such as different ways to email market.  Please contact 220 Marketing at 877-220-6584 for more information.

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This is another step in the direction Google is trying to take in order to make sure that consumers find the information on a website useful and relevant, and that the information is not just a list of popular keywords.

While the new algorithm has not been implemented yet, it will be within the next few weeks. Here is what you will need to know to prepare for yet another change.

Why the Update?

Announced by the head of Google’s search spam team at the SXSW panel last week, the new algorithm is said to be a way for “mom and pop” websites to have an even standing if their content is relevant but not professionally optimized. This update will reward sites with relevant content throughout and punish those that spent a lot of money and time optimizing the homepage to make it saturated with keywords. Sites with too many links exchanged will also be penalized as this will be seen as a manipulation to gain better placement instead of a concentration on good content.

What Does the new Update Mean for Marketers?

If the content in your website is topic driven rather than keyword driven, this update will not harm you. This is another way for Google to move towards recognizing content written for consumers rather than search engines like they’ve been trying to do for a while.

The update will not punish people who write the content so the consumer first then edit it to make sure it contains keywords that search engines pick up on. If this is the way you already approach writing content, you should not have anything to worry about and may even benefit from the changes.

So what are some ways to make sure Google will smile upon your site? According to Cuts’, you should “make a site that is relevant to people’s interests”. Write about things that your consumers will find useful and things that are necessary for them to know first, then go back in and optimize for the search engines.

A good indication of whether or not your content is relevant and interesting is to monitor social sharing. If your content or posts are being shared through out social media sites, then you know you are doing a good job. If they are not, you should take a step back and try to find out why. Take a look at information that is being shared and try to learn something from it.

Cutter did clarify in the end that they won’t punish people who have been doing everything they were recommended to do to gain placement such as optimizing pages with keywords. This will solely be to give smaller sites with great content a fighting chance and keep the people abusing keywords in check; mainly those sites that wouldn’t be legible to a human that doesn’t crawl through looking at just phrases or links like the search engine spiders do.

In the end, it looks like the updates won’t affect things much. Google is just working to implement the suggestions they’ve put forth in the past: write content first for consumers to make sure they understand your message and learn something from it, and then make your content easy for search engines to crawl through and find all of the good content you’ve written.

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Its 2011, what are you doing right now to grow your business in a down market? The highly customizable 220 Mortgage Marketing System will help you achieve your professional goals this year and beyond. 220 offers mortgage marketing tools and websites that utilize the power of the internet to Drive More Traffic, Convert More Leads, and Get More Referrals than you ever thought possible. Our marketing experts work with each of our clients on an ongoing basis after the point of sale to ensure success. We will show you how to utilize splash/landing pages that are integrated within 220 mortgage websites to convert more traffic into business. 220 consultants will also show you how to effectively use the internet to generate more referrals from past clients and how to create more referral partners throughout the community. Its time to stop losing business to the million dollar marketing budgets! Your return on investment is our number one priority. The 220 Mortgage Marketing System is designed and priced to support an entire company or an individual loan officer. Call us anytime to see how we can help – 877-220-6584.

The 2011 220 Mortgage Marketing System Includes:

• A highly customizable search engine friendly mortgage website
• Highest lead conversion rate in the industry
• A highly customizable monthly e-newsletter system with content included
• 1 gig of mail box space with up to 20 email accounts
• Integrated splash/lead capture pages for pay-per-click and Craigslist ads
• Free reliable American service and technical support
• Free upgrade every six months to keep you looking fresh
• Secure Online 1003 with easy LOS integration
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