1. Use some sort of “bait” to boost the chances of your email actually being opened: In the subject line of the email, if you include some kind of incentive or deal, your open rates can increase by as much as 50%. “Receive a free ITunes gift card with a purchase of $50 or more” is a great example for a subject line to entice people to open your email.
2. Don’t use more than 3 different fonts or font sizes: People don’t want to see a whole bunch of clutter when they open your email, so keep it simple! The less complex the email, the more conversions you will see.
3. Make sure the main message that you’re trying to get across is above the fold (the part that appears to viewers first without having to scroll): If the main message is below the fold, than almost 70% will not even see it. With that in mind, make sure you repeat that same message or call-to-action at least 2 times from beginning to end.
4. Don’t format your email any larger than 500-650 pixels wide: If you make it any bigger than 650 pixels, then the recipient will have to scroll the screen sideways just to read the full message. No one wants to do that.
5. Keep your logo in the top left corner of the email: Studies have proven that recipients automatically look for the logo on the top left. If you want your logo to be seen then you better make sure it is in the upper left-hand side of your email. Don’t make the mistake of putting it elsewhere.
6. Make sure that your subject line is very powerful: No one is going to read your message unless it is something that appeals to them. Give them an idea of what they are about to read when they open the email. Also, don’t bore them. Keep it less than 50 characters.
7. Set up an auto-response for when people opt-in: Odds are, some people will not even remember that they opted in to your emails. Make sure you set up an auto-responder for them so they are aware they have opted in. Include information or material that will benefit them from opting in.
8. Landing pages and emails should be very similar: The content, typefaces, and headline on your landing pages should resemble the same appearance and function as your email. Use tracking tools to monitor which emails were most effective.
9. Do a test run of the email before you send it out: Send the final draft of the email out to a friend or coworker first to make sure they know what message you are trying to get across to your consumers. If it is not clear to them, you may want to put a little more effort into it and change it up a bit.
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