Social ranking is an umbrella term that describes several different ways that your business is evaluated and graded online by customers. Social ranking is fluid, changing as more and more people write reviews, testimonials, and critique your business online. In the digital age, your social ranking is a crucial metric that oftentimes may determine whether someone patronizes your company or another. Your ranking can help improve your visibility on search engines, as well. 

Ultimately, you can’t control how others will review your business online. However, there are many ways to encourage a positive social ranking. Some ways to monitor your social ranking include: highlighting positive reviews, responding to negative reviews and, disputing any invalid rankings or reviews. Read on to learn more about basic types of social ranking, how ranking drives consumer choices, affects search engine rankings, and more. 

Social Ranking Basics 

There are several ways that consumers can rate your business online, including testimonials, reviews and numerical or “star” ratings. The data that is gathered through these ratings online is known as first- or third-party data. First-party data is acquired through collecting the testimonials and reviews that users leave directly on your own website, while third-party data is all other ranking data.  Examples of third-party social ranking sites and applications include: 

• Google and other search engines – Google ratings and reviews show up on search engine results pages (SERPs) alongside your business’ name. They can help mold the first impressions consumers have of your business. 
• Social media accounts like Facebook – Facebook allows users to rank businesses on a 5-star rating scale and leave comments as review. Other sites like Instagram and twitter allow users to interact with businesses through written comments, which are visible to anyone who follows the business. 
• E-commerce sites like Amazon – Amazon allows clients to rate sellers on a 5-star scale, in addition to rating individual products. Seller feedback plays a role in the algorithm Amazon uses to rank and promote certain products. 

• Business directory and review sites like Yelp, Angie’s List and Yellow Pages – These sites and apps help clients find local businesses and see written reviews and ratings. 

It’s essential that you claim your business on each of these sites and applications. This validates your business information with that application, allowing you to respond to and dispute any reviews or rankings. On Yelp, for example, if a client leaves a negative review, you can respond in real time. If you think a review was made in error or from someone who didn’t actually visit your business, you can dispute the review with Yelp directly. 

Social Ranking and Organic Search 

When potential clients are searching in the local area, the ratings and reviews that come up in the search engine rresult pages (SERPS) are likely to influence the likelihood of those users visiting your website, or not. Furthermore, these rankings can affect whether you’re seen in search engine results at all.  In addition to considering its own ranking system, we have found that Google’s algorithm accounts for all first- and third-party social ranking data.  

You can help ensure that your business can be found in the SERPS by claiming these various directories and applications. Remaining active within each You can help your search engine ranking by ensuring that all these ranking apps are appropriately claimed by your business and, that people are actively using them. A business with few or no reviews will likely have a difficult a time ranking highly in search results as opposed to a business with a few bad reviews and several good ones. 

How to Improve a Negative Ranking 

The first step to improving your online social presence is to take ownership of all ranking apps and delete any old or unused accounts. You’ll need to take an honest look at how your business is being perceived online and begin to respond to negative comments and ratings, as you would with positive reviews/comments. Just like you would try to appease a reasonable customer who complains in person, you’ll need to try to make peace with clients in the digital space. You may want to create a set of standardize messages that you use to respond to reviews and testimonials, good or bad, across different platforms.  

Next, it’s important to start encouraging your customers to review your business, so you can start to grow the set of data that is averaged to determine your rank. Unfortunately, many clients are only inspired to leave a review when they’re upset about something, so encouraging them to leave a Google/Yelp review or follow you on Facebook can be helpful. 

Monitoring even one of the many social ranking sites on your own can take a lot of time. You may choose to work with a digital marketing specialist to get started, who can audit your current ranking across different platforms and help create a plan of action moving forward. With time, you’ll begin to see your social ranking – and ultimately the way clients perceive you online – improve! 

The post Taking Control of Your Business’ Social Ranking appeared first on 220 Marketing Group.

A strong and unified social media presence is an important part of any modern business’ digital strategy. Unless you’re a digital marketing pro, you may be unclear where to begin when it comes to creating a comprehensive and aligned social strategy. In this week’s blog, we’ll discuss the social media audit, which can diagnose any problematic or disjointed areas across all of your social channels and help you create a plan of attack to fix them. As part of a comprehensive online strategy, your social media channels are an undeniably important part of your business’ brand.  

In the digital world, there are three types of media channels: owned, paid and earned. Your business’ social channels are typically considered “owned” media, because you control the content that’s released through them. If you’ve ever participated in any paid social campaigns, you’ll need to ensure that those campaigns are also included in your audit. For the purposes of this blog, we’ll talk about metrics that relate to Twitter, Facebook and LinkedIn, though the basic principles relate to most other channels as well. 

Identify Accounts and Naming Uniformity 

One of the first steps in your audit is to analyze how uniform your brand is across all social channels. You want to identify what name, address, contact info and “handle” (your username) are used on each channel and if you’re registered on each as a business or personal account. If this information isn’t exactly the same on each, it should be. While you may use certain social channels more – Facebook, LinkedIn and Twitter are commonly among the top three business friendly outlets – you will also need to look at any stray accounts you may have forgotten or neglected over the years. Whether you’re using them or not, these accounts are still visible to potential clients online so you’ll need to determine whether you want to start maintaining and monitoring them or delete ones you don’t use. If there are “fake” accounts using your name on a channel, you can contact the network to dispute the account so there’s no confusion when people search for your business online. This is also a great time to take note of any social networks you’d like to explore using in the future. 

Measure Engagement 

The second important leg of your audit is to make a list of traditional metrics that speak to how users interact with – or ignore – the content you release.  You’ll want to gather the following data either manually or using analytical tools made specifically for social media: 

• Number of Followers

• Number of Likes 
• Number of Shares 
• Number of Comments 

By cross analyzing this information, you can identify which posts have performed the best and received the most positive interactions. You’ll also identify content that may have received minimal or negative interactions – such as negative comments – so you can avoid mimicking this type of content in the future. An even further analysis can show what types of media are successful, and on which channel. Videos, for example, may garner a lot of engagement on your Facebook page, while links to relevant articles may be a huge success on LinkedIn. 

Identify Your Audience 

Many social networks, like Twitter, offer some basic audience analytics for business accounts. There are also several affordable analytics tools that can provide a high-level view of your audience. The following are great pieces of information to understand about your audience: 

• Age 
• Gender 
• Language 
• Interests 

• Technology (mobile, desktop, or tablet) 

If your social media audience isn’t what you expected, you can use that information to adjust your content to reach a different target. Additionally, you may identify a segment of readers you hadn’t previously considered who may be worth your marketing efforts. 

Create New Objectives 

It’s important to create tangible goals for your social media strategy. You can set objectives to improve engagement and to drive clients toward other goals, such as visiting your website. With the right combination of website analytics and social media links, you can measure which clients complete a goal on your site, such as making a purchase or signing up for an email list. Month over month, you can analyze what percentage of readers are completing your goals and adjust your strategy as needed. If you’re engaging in any paid social media ads, you will want to establish measurable goals like these, rather than simply hoping for improved engagement. That way you can compare the value of your monetary and labor investment with the increase in business. 

Create a Plan to Achieve Your Goals 

A targeted social media strategy allows you to keep in constant contact with existing and potential clients. A social media audit    will help measure your existing performance and identify any red flags that require immediate   attention. It can also help you better understand your audience, create content for each network   and set measurable goals. A digital marketing specialist can help you with a social media audit   and other pillars of digital marketing so you can make the most of your interactions with your   audience. 

Written by Kyle O.

The post Get a Grip on Your Social Channels with a Social Media Audit appeared first on 220 Marketing Group.

Since the announcement of the new Facebook news feed update last month, there have been many concerns from businesses about their organic reach and how it will be affected. Rest assured, there are ways to get around this update to ensure that your content is still being seen by the people who like and follow your page.

For those of you who haven’t heard, CEO Mark Zuckerberg announced in early January in a Facebook post that they will be changing their news feed algorithm. The reason for this change is to get back to why Facebook was created in the first place: to connect with each other on a personal level. The algorithm is now going to prioritize content posted from friends and families higher than content from business pages. The end goal being that they want more social interactions between friends and families and less “solicitation” type content in user’s news feeds.

Now, there is a chance that you may see a decrease in your organic reach, however, following these tips should help ensure it’s not detrimental. Reach and impressions will be more accurate since people will actually see your content as opposed to getting lost in their news feed somewhere. This isn’t the end of the world for businesses on Facebook by any means. What this does mean is you need to change how you market your Facebook Business Page. Start incorporating these tactics now to avoid your content being pushed out of newsfeeds.

Engage, engage, engage.

Have you ever heard the expression “less is more?” That’s how you should think of this update as it pertains to your organic reach. While fewer people will see the content you post, these people will be more valuable since they are the ones that engage with your business. In regard to how you manage your business page, adjustments will most likely need to be made. It’s imperative, now more than ever, to create content that people will want to engage and interact with instead of just something they scroll past while drinking their morning cup of coffee. Think quality over quantity.

Facebook discourages “bait” phrases such as, “Like this post if…” and “Comment with…” so you will need to create engaging content without baiting them into commenting or sharing your post. Find out what your followers like about your business and focus on pushing out that content. Are you responding to people when they mention your brand on social media? Respond to and engage with your followers to establish a social relationship. If Facebook wants more human interactions, you need to humanize your brand. It might be a business page, but there’s a human managing it.

Engaging with your consumers will not only help humanize the brand, but it also increases the social interactions Facebook wants, ultimately increasing brand loyalty. If you consistently engage with the people that follow your business on social media, they will continue to follow your business and more importantly, recommend your brand.

According to Nielsen, 77% of consumers are more likely to buy a product or service when learning about it from friends or family. Engaging with your consumers is one of the easiest ways to get them to recommend your business to their friends and family. Not only will this help your business, but the more people that engage with your business, the higher your content will be placed in their newsfeeds. If there are consistent interactions occurring Facebook will want to continue that by moving your content up in newsfeeds. Engagement is key.

Video Content Over Basic Text and Links

Another form of content that will be prioritized in 2018 is video content. The simple reason being that it’s more convenient for people to watch a video than read a blog post or an article. I’m sure you probably think that you don’t have the time or resources to do this but it’s not as hard as you might think. There are a lot of great websites like Animoto or Wevideo that you can use to create videos for whatever topic you want. Include text in your videos in case your viewers don’t have the ability to listen to it. This is a great way to use content that people want to see and make it fun and convenient for your followers to receive.

Live videos gained popularity in 2017. Allowing users to “Go Live” on Facebook and Instagram have once again provided them another way to connect with friends, families, and businesses. Live videos allow followers to tune in live to whatever you are doing at that time. It also provides them with the ability to message you right in the video, so you can see what they’re saying and respond live. Live videos actually receive six times as many interactions as regular videos, which can help build your following and provide a service to consumers that you may not have been able to before.

For example, Realtors and Real Estate Agents having open houses. Instead of trying to find the perfect time for the open house that works for both the owner and the buyers, just live stream the open house and save the video so it can be watched again. This provides people the experience of the open house without having to move a single muscle. Another benefit of live videos is that they don’t need to be related to your business for the desired effect to work. For example, Buzzfeed, a global news organization, decided to live stream two of their employees experiment to make a watermelon explode.

Nothing news related, just thought that people might be interested in it. Over 800,000 viewers tuned in live to watch. Now, this is an extreme example, but it shows what a funny idea can turn into. I am not saying to try and make something explode in the office tomorrow in hopes you get 100,000 followers from it. But something fun that is happening around the office or an event might be worth live streaming and promoting. Video content will become increasingly popular this year so the sooner you start incorporating it into your marketing strategies the better off you’ll be.

Join and Be Active in Groups

Facebook groups have grown significantly over the last year and now they will become more important than ever. If your content isn’t going to be seen by users, you must find other outlets to get in front of them. Facebook groups are these outlets. Search Facebook for local and business-related groups and join them. These groups can help put you in front of people that might not see your content otherwise. Groups can help you meet prospective clients and partners that can help grow your business and your company’s following. Facebook will even show you recommended groups based on the people and pages you follow and where you are located.

Being involved and active in groups also establishes credibility and increases locality. The more people view your business page as a trusted thought leader, as opposed to a business just selling a product, the more likely they are to engage and refer you to others. If reading this is already giving you ideas about a group, go ahead and create your own group and start inviting people to join. You would be surprised at how many people will join and actively participate in these groups.

While Facebook was the main social media platform I discussed, these tips will also help your performance on other social media sites as well. It’s just as important on Instagram and Twitter to stay in touch and engage with your followers as it is on Facebook. LinkedIn focuses more on the business aspect but is another platform committed to the concept of connecting with others. So, remember to focus on engaging with your consumers and humanizing your brand and you’ll be able to establish the social interactions that Facebook is trying to achieve.

The post How to Beat the Facebook News Feed Update appeared first on 220 Marketing Group.

This button is very similar to “Liking” a page on Facebook or following on Twitter. Followers will get updates when they log into their LinkedIn feeds, just like the other major social networks.

LinkedIn has rolled out various social media plugins over the past few years. In 2010, the “Share” button was introduced which allows users to share articles they like with people in their network. LinkedIn also rolled out a “Recommend” button that brands could add to their websites, similar to the new “Follow Company” button. These efforts are part of LinkedIn’s venerable strategy of positioning itself as a marketing platform for brands.

According to a LinkedIn rep, the new button “marks the first phase of LinkedIn’s follower ecosystem strategy that will unfold over the coming weeks”. Based on internal research, 70% of LinkedIn’s members follow or would follow a company, and 60% expect industry insights in addition to news from the companies they follow. Overall, this new feature from LinkedIn will help grow brand awareness for those businesses that take advantage.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post LinkedIn’s new “Follow Company” Button Recently Rolled Out appeared first on 220 Marketing Group.

Research shows that having more followers on your social media platforms directly affects your content’s visibility, as well as increases your ability to be found on the web, which will help with generating leads. The more followers you have strengthens your online footprint and sets you apart as an intellectual leader in your market.

Still unsure? Below are proven ways that having more followers positively impacts your business.

1) More followers means visibility to your follower’s followers.

Extra exposure is never a bad thing, right? So why would it be a bad thing within your social media platforms? Picture it this way, if you have 250 followers and each of your followers has at least 250 followers than each time one of your posts or tweets is reposted you have the potential of being introduced to an additional 250 potential clients. With this type of exposure, it will never matter if the original follower ever purchased an item or utilized your services because there is a very good chance that one of their followers will.

2) Creation of connections with influencers.

With a large following, there is a very good chance that at least a couple of your followers will be influencers. Influencers are strong assets because they can introduce you to investors, industry experts, bloggers, and other influencers. If an influencer is able to act as a catalyst in promoting your services by forging these relationships they will greatly affect your inbound inquiries, while never having contributed direct revenue to your business.

3) Followers who don’t buy can still refer.

Regardless as to whether your followers have a direct need for your services they probably know at least one person who does. Facebook fan Mary may never utilize the items and services you offer but she may very well know someone in her “offline” life who does. She is able to bridge the gap between your online reach and the real world by referring qualified leads to your business.

4) Your SEO is impacted by your social media shares.

Recently Google recognized the impact social media shares has on their search engine rankings. Meaning the more your content is liked, tweeted, and shared will greatly affect how your business is placed within their search results.

This being said, the more followers you have the greater your chance of having your content shared across the web. If you have 300 followers and are consistently posting information that your followers find relevant and useful you will be at a great advantage over those who have 50 followers and do not post on a regular basis. This will greatly affect your search engine results, which will allow your business to show up higher on the list and give potential clients a much easier way to find your business on the web.

5) You never know who will use your services.

If you spend a lot of time defining who your buyer is you might miss out on a whole other demographic. By having a large following you are exposing your business to several different communities and personalities. Social media platforms will allow you expand your business module and potentially bring in a good amount of unexpected revenue.

The moral of the story, even though followers may not directly be customers does not mean they can not help grow your business.

Social media is a great tool for building your business, and those who understand this concept are actively working to expand their reach and visibility as well as strengthening their online footprint.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post Followers are important even if they do not become a customer! appeared first on 220 Marketing Group.

Ever since Google introduced its Google Plus Your World in January with integrated Google+ results into your search, businesses have been questioning how the lack of a Google+ presence could affect their organic search results. Ultimately, if you don’t have a Google+ page, your placement for various search terms may suffer.

A rapid change by Google’s search algorithm is nothing new, but the introduction of Google+ has created a new twist. You must know a thing or two about social media marketing to get better search results. On the positive side, Google has provided all of us a free opportunity to boost our SEO and separate ourselves from our competitors who are reluctant to dive into Google+ and all it has to offer.

First Step: Setup a Google+ Page

Setting up a Google+ account for your business is fairly simple. Just click Here to get started.

Step 2: Get In As Many Circles as Possible

This part is going to require more work. To start of, put as many people inside your circles as possible. Try adding individuals within the same industry as you, customers, referral partners, local community members, even your competitors. Unfortunately, you can not add yourself into someone else’s circles, they have to add you, but making people aware of your page is certainly the best place to start. Include a link to your Google+ page in all online and offline marketing materials such as an email signature, business cards, and your website.

Just don’t get desperate and buy into the idea of buying Google+ fans. According to Erin Everhart, director of web and social media for 352 Media Group, buying Google+ fans can be picked up by Google’s search algorithm and result in a lower search profile.

Step 3: Add Quality Content to Your Page Rich with Keywords

Work on adding content to your page that is rich with the keywords you are targeting to drive search traffic. Keep in mind, keyword use and keyword variation should be natural and not overstuffed. Don’t try taking the easy way out and listing as many keywords as possible.

Time your posts in the best way possible to post about relevant topics. Sparks, a feature provided by Google+, will automatically load videos and articles from the Internet to your stream. By setting keyword searches in Sparks, you will be able to see who else is using a specific term and what they are saying about it. This can be an extremely useful tool to help you create more relevant posts.

Step 4: Use the +1 Button
As you begin to +1 other pages you will start to notice more and more profiles of your Google+ friends coming up in searches. There can be a huge upside to clicking that free button. According to research done by a company called SEO Effect, getting 72 people to +1 its page resulted in a 20% increase in click-through rates.

Although the integration between Google search and Google+ is still very new, there is a strong case to be made for taking advantage of what Google+ has to offer. With the support of Google and 100 million users there is not much that could stop the growth of Google+ at this point. As a business owner it is time to stop putting off the integration of Google+ into your marketing strategy.

The post Boosting Your SEO with Google+ appeared first on 220 Marketing Group.

For example, Baron Mortgage a client 220 Marketing works with is currently listed at the top of the Google results page for the phrase “Miami Mortgage Company”, this particular phrase yields 9,260,000 results, yet Baron Mortgage remains number one.

Things You Need Before Starting Your Free Advertisement

• A description of your business
• Your phone number, address, and any other contact info you want to advertise
• A logo or image that represents your business (some people use a picture of their office, store, or restaurant)
• A coupon or special offer you want to advertise (Google also lets you add a coupon for FREE if you want)

Step-by-Step Guide to Free Google Advertisement

1. Go to www.google.com/local and search for your business to verify it is not yet listed with an advertisement.
2. Go back to www.google.com/local and click on Add/Edit Your Business at the bottom left part of the page (see image below.)
3. Follow the steps provided by Google. They are pretty simple and straightforward. As part of the process, you will need to verify your business either by phone or mail.
4. Check back in a few weeks with Google and verify your listing. If you want to update it, you can use the same process outlined here to update your listing. See image below of the advertisement for the Boston Scholars Program including details and logo.

The post How to Get Free Advertising on Google appeared first on 220 Marketing Group.

1. Provide Interactive Tutorials

Sure, it isn’t exactly easy to motivate everyone to tweet or post consistently when they don’t understand what an @mention or @fb is. By hosting your own interactive tutorials across the company, you have the ability to provide a valuable service to your employers or coworkers both at the office and out.

Get everyone involved by delegating tasks and giving responsibilities to your team members to teach something new to the team. Have them learn the task, give a brief tutorial on it, and have all members practice the task.

2. Make it Fun to Use Twitter

Show your employees how to use a hashtag that they can relate to. For example, follow a funny Twitter commentary while watching an episode of your favorite show. Provide specific examples that demonstrate how Twitter can organize information and news for its followers. It is also important to show them that this can be done for just about any industry. Once they learn the basic tools of social media, they will organically see how they can use Twitter in an effective way.

3. Pinpoint the Influencers Within the Company

More than likely, you have several employees or team members that love social media networking. Whether they are Pinterest fanatics or have their phones synced up to Twitter and tweet their entire weekend, these employees should be recognized internally for their mastery of social media. Therefore the team member with the most active Pinterest or Instagram profile should be responsible for documenting the company’s product launch party or Holiday party.

Once your begin finding ways to highlight and utilize the social media skills of your employees, more team members will follow and chime in. Encourage that the entire team @mention a corporate feed or share a corporate post on Facebook and Google+. This will also benefit the company by generating more traffic and leaving more impressions to create a larger social media presence for the company.

One more thing to mention is that it is important that your internal social media experts’ skills are appreciated by the company. This will then influence these people to naturally start helping and encouraging other team members to do the same.

4. Launch an Engaging Contest for Internal Campaign

After you’ve taught and coached employees the basics and highlighted the company’s influencers, its time to get everyone engaged in some fun! Try setting up a contest, for example, a photo contest on Instagram in which the office votes for the winning photos. Utilize Klout to record everyone’s scores and see how progress was made within the month. Another fun idea is to host a company room on turntable.fm and vote for the company’s best DJ. The contest could be that the winner DJ the next office party.

The key is to be sure to follow up with incentives and recognition to encourage participants and friendly competition.

5. Engage, Engage, Engage!

While you encourage your company to become more social media savvy, be sure to cultivate a sense of community. Its true, people want to learn information from social media, but they also want to communicate with one another. A way to do this internally is to occasionally highlight team members’ tweets, posts on Facebook and content on other accounts. Draw attention to those funny and relevant posts and tweets to show employees that they are valued, but also this allows your brand to have authenticity and personality.  

6. Get Creative!

The opportunity to influence social behavior in your company increases with engagement. Create more advanced and focused tutorials, and bring everyone closer by launching new initiatives. Ask your employees what type of contents and initiatives they’d like to see. Make the most of you and your teams’ potential to maximize on social networking, but remember to give credit where its deserved.

Encouraging those who aren’t so savvy or new to the company even might seem very challenging, but by demonstrating the value and expressing enthusiasm, your company will emerge as a social media superstar!

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post How to Make Your Company a Social One appeared first on 220 Marketing Group.

Because of Google+ and Google Search’s strong connection, businesses should really take advantage of creating and maintain a Google+ business page. The search engine giant has been and will continue to launch integrations between its Search and +, which in fact it would be detrimental not to be an active Google+ page. The following are 5 days in which you can use Google+ to help enhance your SEO:

1. Add the +1 Button to Your Website

The first benefit of Google+ is its regard to +1’s and shares & influence on search rankings. Just like other social networks, the number of +1’s a page receives is a factor in telling how well it will rank in searches for different phrases. This has a direct effect on search rankings. Another feature is that the number of +1’s a page has is displayed on results pages, especially when coming from people who are in your Circles on Google+. This is another way that maintaining an active page on Google+ is directly influential to success elsewhere because your actions on Google+ have an effect on the rest of your profile. Bottom line is, you will directly benefit from utilizing Google+ and integrating it with your website.

Hint: Websites using the +1 button generate 3.5 xs the Google+ visits that sites without the button.

2. Get Google+ Status Updates to Appear in Searches

Google has begun to include specific status updates from Google+ in search results when they were relevant, for both personal and brand pages. The key here is to incorporate the search terms you’re looking to be found for into your status updates.

3. Leverage Google+ Author Tag

Author names, images, and information throughout results pages for editorial content has been one of the more visible changes to Google’s search. This, being an unusually creative move by Google, requires blog authors to include a link in their post back to their Google+ page in order to establish authorship. This not only serves as an inbound link to the author’s Google+ page but also ensures active bloggers sign up for Google+’s services. Ultimately, the appearance of profile information is great for helping your content stand out in search results.

4. Personalized Search

As a previously posted topic, “Search plus Your World” is the most recent feature of Google+. This mixes personal results from your Google+ network with your regular search results. What this means is Google’s search now includes regular results and personal updates from social media. You’ll notice these personal results because they are always placed at the top of the search results. This makes for Google+ to be a great vehicle for discussions and content sharing, more so than any other social network.

5. Get Your Google+ Pages and Profiles Found in Search Results

Another powerful influence for brands that only Google+ offers is placement in the top right-hand corner of search results for people and pages you are closely associated with the brand. If your page is relevant to a particular keyword search, then Google will show your page in results for those searches. Additionally, if you incorporate your Google+ personal profile to your brand’s domain, Google can show your personal profile in response to those looking to learn more about your brand.

A tip to make sure that your profile is eligible to show up in the top right-hand box for branded searches, make sure you’ve added your work email, occupation, and position to your profile. If you’re not regularly posting about your brand or active on Google+, Google is less likely to show you in the results. Additionally, it is a good idea to encourage your employees to include your business’ information and content their Google+ profiles to gain more exposure in search results.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post 5 Google+ Tips in Dominating Search Results appeared first on 220 Marketing Group.

1. Email and Social Media

Because most lead generation campaigns collect email addresses, email campaigns are one of the strongest tools available to any person running a marketing campaign. With new developments, it is now

possible to build upon the already powerful database with email addresses, and reach even more potential clients than those on your list. This can be done through Social Media.

Adding Social Media share icons to the emails that you are already sending out will help promote the work you are doing on your social media sites with minimal effort. Adding icons for Twitter, Facebook, Google+, etc to your email footer will provide a way for people to join your networks with the click of the button. Additionally, it’s crucial to make sure you are advertising all of your social media sites on anything that contains your business name. Add a “join our community” bar on your website or other social media sites.

2. Email and Blogging/Social Media/PPC

All of the time that you spent writing that amazing new eBook will go to waste if no one reads it. Posting an excerpt from the book with a call to action to download the full book on the same day you are