Check out these mind-boggling marketing stats that highlight the probable growth of digital media in 2012.

The Internet in 2012

● Internet users in the U.S will expand by 3.1% to 239 million, representing 75.6% of the total population.

Mobile in 2012

• Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
• Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.
• In 2012, 94% of smartphones users will be mobile internet users.
• All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011.
• Mobile shoppers will reach 72.8 million in 2012.
• Mobile buyers will reach 37.5 million in 2012.
• Smartphone shoppers will reach 68.6 million in 2012.
• Smartphone buyers will reach 36.4 million in 2012.
• Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011.
• iPad users will reach 41.9 million in 2012.
• In 2012, 76.4% of tablet users will be iPad users.
• Adult-aged eReader users will reach 45.6 million in 2012, up from 33.3 million in 2011.
• Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011.
• About 2/3 of web users will use social networks in 2012.
• More than 90% of social network users will be on Facebook in 2012.
• Online video viewers will reach 169.3 million in 2012.
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
• Mobile video viewers will reach 54.6 million in 2012.
• Smartphone video viewers will reach 51.2 million in 2012.
• 88.1% of US internet users ages 14+ will browse or research products online in 2012.
• 83.9% of internet researchers will make at least one purchase via the web during 2012.
• Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.
• Online buyers will reach 154.6 million in 2012, up 4.4% from 2011.

Social Media in 2012

• Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011.
• About 2/3 of web users will use social networks in 2012.
• More than 90% of social network users will be on Facebook in 2012.

Online Video in 2012

• Online video viewers will reach 169.3 million in 2012.
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
• Mobile video viewers will reach 54.6 million in 2012.
• Smartphone video viewers will reach 51.2 million in 2012.

Ecommerce in 2012

• 88.1% of US internet users ages 14+ will browse or research products online in 2012.
• 83.9% of internet researchers will make at least one purchase via the web during 2012.
• Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.
• Online buyers will reach 154.6 million in 2012, up 4.4% from 2011.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

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Think of each video as your own personal website. With YouTube’s search feature, your content can easily be found on YouTube itself. Also, by adding videos to YouTube your content has the potential to get indexed on Google and other search engine results pages and shared across some of the most popular social networking platforms.

Videos should be used to build brand awareness and drive traffic to your website. You do not need the world’s funniest video or millions of views to get results. Your YouTube videos need to build rapport with your viewers so that once they are on your website they are ready to convert. It should be more about the quality of your visitors rather than the quantity.

The most effective strategy for generating traffic to your website from YouTube is having a compelling call to action. Your videos need to clearly explain where to find your website, how to get to your website, and most importantly why to visit your website. You have to provide your viewers with a clearly labeled reason to leave YouTube and visit your website. Your offer should be as compelling as possible. For example: Use our FREE quick and easy website doctor to help you determine whether or not your website has what it takes for your business to achieve success online at 220marketing.com.

Clearly communicate your compelling call to action at the end of every video telling visitors exactly how to get to your website along with the benefits of doing so. Also, with every video uploaded you have the opportunity to provide a short description of the video’s content. Why would you not take advantage of this space? Within the video’s description add your call to action with a link to your website.

If you have something that people want, they will take the next step to work with you!

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

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Users should pay attention to the following new features:

Quick Overview – This overview provides you a quick glance of each report to highlight your performance metrics. More detailed information for each report is only a click away.

More Detailed Reports – YouTube Analytics now includes more detailed statistics that allows users to filter reports by content, geography, or date to help users better understand their audience. Most reports are accompanied by an interactive map showing the geographic distribution.

Audience Builders – The data provided by the audience builder will help users determine which videos are driving the most views as well as subscriptions.

Audience Retention – Audience retention measures a video’s ability to retain an audience. Analytics measures retention by 2 metrics. Absolute audience retention tracks how long viewers watch your video. Relative audience retention compares the performance of your video to other similar length videos.

Traffic Sources Report – The traffic sources report, otherwise called Discovery on YouTube Insight, lets users know how their videos were found and by what Internet source.

With YouTube’s analytics we can learn more about our audience and our video performance, ultimately meaning we are all more equipped to succeed.

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