Your online reputation is not just important—it’s essential for success in today’s competitive business environment, whether you’re running a traditional insurance office or a home-based operation. Before a potential client even picks up the phone to call, they’re looking your business up online. The information they find—your reviews, your address, and your website—will influence their decision to trust you or move on to a competitor. That’s why getting your digital presence right isn’t just an option. It’s a must.

But here’s the good news—you don’t need to do it alone. With the right strategy and professional guidance, you can cultivate a strong online presence that builds trust, grows your client base, and demonstrates your expertise.

Why Local SEO and Consistency Matter

If you want to compete and win locally, one of the most crucial starting points is ensuring your business information—your name, address, and phone number (NAP)—is consistent across all directories and local listings. Sounds simple, right? But this small detail often trips businesses up.

Take a moment to search for your business on platforms like Google My Business, Yelp, and Bing Places. Is every detail 100% accurate and consistent? Even minor differences can harm your local SEO ranking. Search engines prioritize reliable and professional listings, so keeping this information updated and uniform across all platforms is critical.

Building an Online Reputation that Drives Growth

Once your NAP is aligned, the next step is ensuring your reputation sets you apart from competitors. Here’s where most insurance agencies shine or falter:

1. Leverage Reviews and Testimonials

Don’t underestimate the power of positive client reviews. With nearly 90% of consumers trusting online reviews as much as personal recommendations, it’s clear why your Google and Yelp ratings matter. Encourage satisfied clients to share their experiences, and don’t shy away from showcasing their stories on your website or social media channels. Replying to reviews—both positive and negative—shows you’re listening and care about your clients’ feedback.

2. Share Local Expertise

Clients trust agencies that understand their unique needs. Showcase your local knowledge by offering tailored advice for your community. Is your area prone to extreme weather? Create content about how homeowners can protect their property. Covering commercial policies? Share case studies or examples that demonstrate how your agency has solved coverage challenges for local businesses. Position yourself as the go-to expert in your town or city.

3. Add Value Through Education

Trust is built through transparency and expertise. Offer guides to help clients make informed decisions about their coverage. For example:

• “Do I Need Umbrella Coverage?” for families covered under homeowners’ insurance
• “How to Adjust Your Policy at Different Life Stages,” for every milestone, from buying a home to becoming empty nesters

This helps clients see your agency not just as a service provider but as a trusted advisor.

Social Proof and Community Engagement

Another powerful way to amplify your reputation is by showcasing your connections within the local community. People trust businesses that are active contributors to their area’s growth and well-being:

• Share photos and highlights from local events or sponsorships you’re involved in.
• Highlight partnerships with other local businesses, like real estate firms or financial advisors, to reinforce your professional network.
• Post simple tips on platforms like Facebook or Instagram to maintain engagement with both current and potential clients.

Keep Your Website Fresh and Inviting

Even with a solid reputation, a poor website can drive visitors away. This is where insurance agents often miss the mark. A professional, mobile-friendly website that includes clear calls-to-action (like “Get a Quote”) immediately instills confidence. Add testimonials, professional endorsements, and guides to further maximize your authority. Don’t forget to optimize your website with local keywords to ensure you rank in search results for terms like “best insurance agency in [city].”

Long-Term Success with 220 Marketing

Reputation management doesn’t end with a few adjustments. It’s an ongoing effort that includes monitoring reviews, sharing success stories, and consistently updating your information and content.

If this feels overwhelming, don’t worry. At 220 Marketing, we help both office-based agencies and home-based businesses take control of their online reputation and local SEO. We make sure your NAP information is rock-solid, help you earn and manage reviews, and give you the strategies you need to stay ahead in a competitive local market.

The post Boosting Your Insurance Agency’s Online Reputation appeared first on 220 Marketing Group.

The mortgage industry is highly competitive, with national lenders investing heavily to dominate the online search results. For independent mortgage brokers, this digital landscape can be daunting. But here’s the good news—your potential clients are likely searching for local services.

When homebuyers search for terms like “mortgage broker near me” or “best home loan rates in [city],” they’re looking for a professional in their area who can help. That’s why local SEO (Search Engine Optimization) is a game-changer for mortgage brokers—it helps you stand out in these localized searches and attract qualified leads.

What is Local SEO for Mortgage Brokers?

Local SEO (Search Engine Optimization) is a strategy designed to help businesses appear in location-based search results. Unlike standard SEO, which focuses on ranking nationally, local SEO helps businesses rank for searches that include geographic terms like:

• “mortgage broker in [city]”
• “home loan specialist near me”
• “Low down payment home loans in [neighborhood]”

For mortgage professionals, local mortgage SEO ensures that when potential borrowers search for financing options in your area, your business appears at the top of Google. A strong local SEO strategy helps you get ranked in Google’s Local Pack, which highlights the top three local businesses for searches with local intent.

Key Components of Local SEO for Mortgage Brokers:

• Google My Business (GMB) Optimization – Ensure your mortgage brokerage is correctly listed in Google Search and Maps.
• Local Citations & Directories – List your business on reputable directories such as Zillow, Yelp, and Bing.
• Customer Reviews & Ratings – Encourage satisfied clients to leave positive feedback to boost both credibility and search rankings.
• Locally Optimized Website & Content – Implement localized keywords and content to match what people are searching for in your area.

When implemented correctly, mortgage broker SEO strategies can help increase your visibility among highly targeted, ready-to-convert leads.

Why Local SEO Matters for Mortgage Brokers

1. Increased Visibility in Local Search Results

If your business isn’t showing up in local search results, you’re missing valuable opportunities to connect with borrowers looking for mortgage services now. Studies show that:

• 46% of all Google searches have local intent
• 78% of local mobile searches lead to an offline purchase within 24 hours

By optimizing your website and Google My Business profile for local SEO for mortgage lenders, you increase your chances of appearing in search results when borrowers need mortgage assistance in your area.

2. Higher-Quality, Targeted Leads

Focusing on local SEO ensures that the traffic visiting your website is highly relevant. Unlike broad SEO, which may attract users from outside your service area, local mortgage SEO ensures that people finding your site actually need your services.

A search like “mortgage refinance in [your city]” or “first-time homebuyer mortgage expert in [state]” indicates strong buying intent. By ranking for terms related to your locality, you help ensure that site visitors are potential homebuyers or homeowners looking to take action.

3. Outranking Larger Mortgage Lenders

National lenders compete heavily for general mortgage-related search terms like “best mortgage rates”—but they don’t always focus on local searches. This is a massive opportunity for independent mortgage brokers to stand out using hyper-local SEO strategies.

Smaller mortgage firms that optimize for local mortgage broker SEO can rank higher than big companies in region-specific searches, as Google prioritizes businesses that are geographically relevant to the searcher.

4. More Reviews = More Credibility & Trust

Credibility plays a critical role in the mortgage industry. Borrowers need to trust that their mortgage broker is knowledgeable, reliable, and experienced.

A well-optimized Google Business Profile with positive Google Reviews helps position you as a trusted expert. To maximize your online reputation:

• Encourage satisfied clients to leave reviews to improve ranking and credibility.
• Respond promptly to all reviews, whether they’re positive or negative, showing engagement and professionalism.
• Leverage testimonials effectively by displaying them on blog posts, social media, and key landing pages on your website.

More positive reviews = higher rankings for mortgage broker SEO and increased borrower trust.

Strategies to Master Local SEO for Mortgage Brokers

1. Optimize Your Google Business Profile

A well-maintained Google Business Profile (formerly known as Google My Business) is central to local SEO success.

• Ensure your business name, address, and phone number (NAP) are consistent.
• Choose “Mortgage Broker” or “Mortgage Lender” as your primary category.
• Upload high-quality photos of your office and team.
• Share updates like mortgage tips, rate trends, or local events.

This profile feeds into search results and Google Maps, helping borrowers find you quickly.

2. Include Local Keywords on Your Website

Your website should speak directly to your community. Integrate location-specific keywords into your site pages, blogs, and metadata. For example:

• “VA loans in [city]”
• “Refinancing options in [neighborhood]”

When these phrases appear naturally across your content, Google recognizes your relevance to local searches.

3. List Your Business in Directories

Reputable directories like Yelp, Zillow, and local real estate platforms further boost your online presence. Again, make sure your NAP details match everywhere. The consistency signals to Google that your business is trustworthy.

4. Create Localized Content

Publishing local blog posts enriches your website while addressing common questions potential clients might have. Great examples include:

• “Top Mortgage Programs for First-Time Buyers in [City]”
• “How [County] Property Taxes Impact Your Monthly Mortgage Payments”

Even simple articles catered to your area can make a big difference in your visibility.

5. Encourage Reviews

Ask happy clients to leave reviews on Google, Yelp, or Zillow. Positive feedback builds credibility and enhances your SEO signal. Remember to respond to all reviews—it shows you’re engaged and professional.

6. Use Location-Based Social Media

Engage locally through platforms like Facebook or Instagram. Share success stories, financial advice, and market updates related to your area. Additionally, running geo-targeted ads can boost your business among nearby users.

Tracking Local SEO Success

Once you’ve implemented a strategy, measure its success using tools like:

• Google Analytics to track website traffic and user behavior.
• Google Business Insights to see profile views, search trends, and direction requests.
• Call Tracking or forms to track inquiries that come specifically from local searches.

Start Showing Up Locally

Local SEO is an essential tool for mortgage brokers who want to set themselves apart in a crowded market. By following these strategies—optimizing your Google profile, targeting localized keywords, and engaging with your community—you’ll attract more borrowers right in your area.

Looking for expert help with local SEO? Contact 220 Marketing Group and discover how we can help you dominate your local market.

The post Why Local SEO is Essential for Mortgage Brokers appeared first on 220 Marketing Group.

Building an online presence is no longer optional for mortgage professionals, insurance agencies, and financing experts. A solid SEO (Search Engine Optimization) strategy is the key to attracting high-quality leads, driving traffic to your website, and outpacing competitors.

If you’re struggling to stand out in search results, this guide is for you. We’ll cover everything from understanding how SEO works to implementing strategies you can use—even on a budget. By the end, you’ll know exactly how to set your business up for sustainable, long-term growth online.

Understanding SEO and Why It Matters

Before we jump into the details, let’s clarify what SEO is and why it’s crucial for your business.

What is SEO?

SEO is the process of optimizing your website to rank higher on search engine results pages (SERPs). It involves strategies to make your content more visible and appealing to search engines like Google, which helps potential customers find you.

Why does it matter?

For industries like mortgages, insurance, and finance that thrive on trust and expertise, SEO is a cost-effective way to connect with high-value clients. When your site ranks well, you gain credibility, boost organic traffic, and stay competitive in an increasingly digital customer landscape.

How Keywords and Content Impact SEO

At the heart of every good SEO strategy lie keywords and quality content. Keywords indicate what potential customers are searching for, while your content provides the answers. Together, they create a roadmap for search engines to guide users to your site.

For example, mortgage professionals might target keywords like “best mortgage broker in [city]” or “how to refinance a home.” The key is to create in-depth, actionable content that aligns with the search queries of your audience.

The Role of Backlinks and User Experience (UX)

If keywords and content are SEO’s foundation, backlinks and user experience are the glue that holds everything together.

• Backlinks: These are links from other websites to your own. High-quality backlinks signal to search engines that your website is a trusted authority, improving your rankings.
• User Experience: A fast, mobile-friendly website with clear navigation improves visitor engagement, boosting your SEO performance in the process.

Conducting Keyword Research on a Budget

You don’t need an expensive toolset to identify effective keywords for your business. Here are a few budget-friendly options to get started:

1. Google Keyword Planner – Use this free tool to search for keywords, view competition levels, and examine search volumes.
2. Answer the Public – Input a topic (e.g., “home loans”), and it generates frequently asked questions that can inspire blog content.
3. Google’s Autocomplete – Begin typing your topic in the search bar, and Google will suggest popular search terms.

Choosing the Right Keywords for SEO Success

Once you’ve compiled keyword ideas, evaluate them for relevance, competition, and search intent.

• Relevance: Does the keyword align with the services you offer?
• Competition: Aim for long-tail keywords (e.g., “best home insurance in Florida”) that have lower competition but high intent.
• Search Intent: Identify whether users are seeking information, services, or solutions—then tailor your content accordingly.

Implementing On-Page SEO Best Practices

Essential On-Page SEO Factors

On-page SEO refers to optimizing individual web pages to rank higher. Here’s what you should focus on:

• Title Tags and Meta Descriptions: Write concise, keyword-rich titles and meta descriptions to encourage clicks.
• Headers: Use H1, H2, and H3 tags to structure your content for both readers and search engines.
• Internal Linking: Link to other pages on your website to improve navigation and distribute link equity.
• Alt Text for Images: Describe your images with keywords to improve accessibility and help them rank in image searches.

Eliminating Broken Links and Improving Site Structure

Broken links can frustrate visitors and harm your SEO. Use free tools like Broken Link Checker to find and fix these links. Additionally, ensure your site’s navigation is intuitive, with a clear hierarchy of pages.

Earning High-Quality Backlinks (for Free!)

Backlinks can significantly improve your site’s credibility, but you don’t need to spend a dime earning them.

Smart Ways to Generate Backlinks

1. Create Share-Worthy Content: Develop high-quality resources, such as mortgage calculators or financial guides, that others want to link to.
2. Guest Blogging: Write articles for reputable websites in your niche and link back to your site.
3. Partner with Industry Leaders: Offer testimonials or collaborate on joint content to earn links.

Mastering Local SEO for Small Businesses

If you’re targeting clients in a specific region, local SEO is essential.

Steps to Improve Local SEO Rankings

1. Claim Your Google Business Profile: Ensure your business information is accurate and complete. Regularly update posts with news, updates, or offers.
2. Encourage Reviews: Ask happy customers to leave Google reviews, as they directly impact local SEO rankings.
3. Optimize for Local Keywords: Use location-based terms (e.g., “mortgage lenders in Dallas”) to attract nearby clients.
4. NAP Consistency: Make sure your Name, Address, and Phone information is consistent online.

Tracking and Refining Your SEO Strategy

SEO isn’t a “set it and forget it” process. Regularly monitor your performance to refine and improve your strategy.

Top Free Tools for SEO Performance Tracking

• Google Analytics: Monitor website traffic, engagement, and conversion rates.
• Google Search Console: Identify and fix indexing issues, track keyword rankings, and measure search performance.

Take the First Step Toward SEO Success

SEO is a powerful tool for growing your mortgage, insurance, or financing business. Start small, be consistent, and focus on delivering value to your audience.

Looking to boost your SEO efforts today? Implement these strategies and unlock the full potential of your business online. A well-optimized site isn’t just a tool for growth—it’s a foundation for long-term success.

The post The Ultimate Guide to Improving SEO for Mortgage, Insurance, and Finance Professionals appeared first on 220 Marketing Group.

If you have spent any time researching search engine optimization, you have likely heard the phrase, “content is king.” While search engines are always evolving and improving, your website content will always be one of the most important factors for search engine ranking. Quality content is not only about search engine ranking though. A sound content strategy provides users with a better overall experience while on your site, improves the perception of your brand, increases your industry authority, and provides shareable content to expand your reach on social media. Any time you develop a new website, it is imperative that you update your default content right away. After your initial updates, you should continue to update your content on a regular basis as well. Let’s take a deeper look into why content updates are so important for your website and your brand.

Search Engines Loves Fresh Content Updates

When you update content on your website, it signals search engines to scan your site and to index it. Every time a search engine goes through this process, it is an opportunity for you to improve your ranking. If you are not updating your content, there are fewer reasons for search engines to consider improving your ranking, and those higher positions will be given to those sites that are updating content regularly.

Think of news websites. When doing a search in Google, you will often find that news websites make up a large portion of the top results. News sites want to get viewers information on current events as quickly as possible. For that to happen, search engines need to scan new articles and stories quickly so that they are indexed and can be found in search results. Over time, search engines learn that these websites are a valuable and reliable source of information, and their ranking reflects this. If you treat your website content similarly, search engines will recognize your site as an important industry resource as well.

Here are some examples of how a mortgage company can update content for more frequent scans and improved search engine ranking:

• Update your loan product pages to be thorough and current. Mortgage loan programs are always changing, and it is important to update this content for both search engines and your site visitors. If you provide outdated or minimal information for your users, it will be hard to establish trust and the user’s impression of your brand will be poor.
• Maintain an active blog. Blog posts are a great way to share industry updates, loan program changes, company updates, and more. Regular blog updates will trigger frequent indexing and help establish you as a source of valuable industry information.
• Create new products and services pages as soon as they are available. Don’t delay getting these pages created. Not only does it trigger indexing but if a visitor comes to your site looking for this information and can’t find it, they may go to a competitor’s site that has the content they are looking for.

Content updates are a continual exercise. It is important to note that simply updating content doesn’t equal a higher search engine ranking. Quality content with good keyword usage is equally as important as regular updates. Doing both will ensure that over time, your site ranking will improve.

Quality Content Improves User Experience

Google and other search engines place a significant amount of weight on the overall user experience of a site when determining ranking. If a user visits your site for information and they are met with poorly written content, keyword stuffing, and bad overall design, they are likely to leave that website and continue their search elsewhere. Well-written content with a good layout is much more engaging and will encourage users to stay on your site.

The time spent on a website is often an indicator of user experience. Those who leave a website instantly likely didn’t find the information they wanted, or the information was bad. Users who spend more time on a site are more engaged and are finding the information that they were searching for.

In the mortgage industry, trust is a very important aspect as well. Customers need to share a lot of personal information for loan approvals. Quality content can help establish trust whereas content with misspellings and missing information can leave customers feeling apprehensive. Customers who trust you are more likely to fill out a lead capture and provide you with their personal information.

While text is important for search engine optimization, a great tip for creating quality and engaging content is to provide engaging visuals. 90% of human communication is visual and the human eyes can process visuals 60,000 times faster than text! Good visuals will grab a user’s attention faster and keep them engaged longer than content with just text alone.

Improved Brand Perception and Authority

First impressions are key, and your website is often a potential customer’s first glimpse of your brand. The information you provide, and the quality of your website is crucial for creating a positive perception of your brand.

A new website often comes with stock content, but that content is generic and brief. It is meant to give your website structure and to provide you with a starting point to begin developing your own unique content. If a user visits your site looking for information and content is lacking or missing entirely, they are likely to go elsewhere to find what they need. Right off the bat, that visitor likely doesn’t have the greatest impression of your brand.

A website that is full of valuable information will give a user a much better perception of your brand. They will see you as a source of valuable information and as a company that keeps customers informed and educated. If you provide enough regular content updates, you will even have the potential to be recognized as an authority in the mortgage industry. People will view your site as a source for new and accurate industry information, which will be shared by visitors and possibly other industry sites. When you have established industry authority, you create endless opportunities for new business and referrals.

Content Can Be Shared on Social Media Sites

Being active on social media sites such as Facebook and LinkedIn is just as important as having a website these days. In fact, many people will go directly to these sites for information before searching for something in Google.

Regular content updates on your website also provide you with content for social media posts. Anytime you update content with new loan program changes, or create a blog post, you can share links back to these pages or posts on your social media sites. Social media content has a much greater chance of being shared with other users versus content that is just added to your site.

As your social media content is shared and more users are clicking those links back to your site, you are creating a significant amount of website traffic. Often far more traffic than if you were to simply post the content without sharing it. The amount of traffic your site has also has an impact on your search engine ranking. By sharing content from your website on social media, not only are you creating good content for your social media sites, but you are most likely improving your search engine ranking as well.

Content creation is an ongoing exercise with numerous benefits for both your website and your brand. Always be sure to update default website content with content you have developed. Keep your website content up to date and accurate, and be sure to make regular updates for frequent indexing. Maintain an active blog as a source of fresh, shareable content for both your website and social media. Follow these tips to improve your website ranking, traffic, and ultimately your lead generation. If you are unsure where to begin your content efforts or need advice on taking your content to the next level, the team at 220 Marketing can provide the guidance and support you need. Contact us today to see how our team of marketing experts can help you reach your content goals.

The post Why Regular Content Updates Are So Important for Your Website appeared first on 220 Marketing Group.

SEO is the process of making your website appear higher on the search engine such as Google or Yahoo. It is the practice of promoting your website and making it stronger to increase the amount of traffic. There are several different ways to make your website more “search engine friendly”.

Think of your website as a recipe. You need all of the key ingredients for your meal to come out right. Same with your website, you have to have all of the right components in order for you to be ranked on the search engine.

How do you get ranked?

Make sure you have some value packed content. The content is what the search engine picks up and helps you to climb higher. Make sure when you are writing your content to think about what other people will be searching for in order for your website to come up. Include those words or phrases that people will search to find your site. Google and other search engines need to be convinced that your website is relevant and favored by others.  When figuring out the ranking, Google points out hundreds of different things that will determine your spot on the search engine.

1. A Good Title. Make sure the title of your page contains the most important part of your website. Use more than 3 words to make a bigger difference.

2. User friendly.  Is your site easy to maneuver? Search engines are happy when people can get around your site easily and the information is clear.

User Friendly Website

NOT a User Friendly Website

3. Key Words. Search engines have these things called “spiders”.  Spiders (or web crawlers) are what crawl all over your website and pick out the most important content for search engines. For example, the words that are used the most, they will assume that’s what your website is all about. If you’re a realtor and you mention all of the terms about buying a home, then the search engine will realize that.

4. Back Links. The more links you have going to your website, the better. Links from other trustworthy and well known websites greatly help your ranking.

5. New and updated content. If you want to beat your competitors, it is important to  consistently update your website’s content. The content should be new and up to date.

Search Engine Optimization isn’t something that happens overnight. If you put some time and effort into creating some relevant and authoritative content, you should gradually start climbing to the top. Follow these helpful tips to create a SEO friendly website.

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220 Marketing gives their clients the tools and knowledge needed to become top notch marketers. Please contact 220 Marketing at 877-220-6584 for more information on our full system and mobile app!

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In the first major update to their algorithm since 2001, Google recently announced the implementation of the new Hummingbird update. In the ongoing quest to make their system think like a human, these updates help even further weed out sites with canned, outdated content. While the last Google updates Panda and Penguin only affected about 5% of searches, Hummingbird is expected to impact 20% of all searches—a number that even further illustrates how important it is to know what this means for you.

How is Google Hummingbird Different?

One of the changes Google has made is that their algorithm will be better at picking up on specific questions people are typing in to give them direct answers. For example, in the past, if someone typed in “Where can I buy a new cell phone close to me?” they would probably see a list of the most popular cell providers whether they had a brick and mortar shop in the area or were solely an online shop.

With the new Hummingbird update, Google will now display the most relevant results and focus on the “close to me” part of the query instead of just the “buy cell phone” they would have focused on previously. People have transitioned to typing in direct questions when searching, so Google wanted to be sure to evolve to match their users. This will be huge for Google to provide results that exactly match what their users are looking for and gain back some of the trust they lost before they penalized people for keyword stuffing.

How Will I be Affected?

Unless you have a website with the same key words stuffed on every page and the information hasn’t been updated since you built your own website in 2005, you shouldn’t have too much to worry about. This update again reiterates the message that content is king. If you have descriptive information on the terms you are targeting, you don’t have much to worry about and this new update could help you even more and reward you for providing useful information.

If you have a website that is promoting home loans for people, you might want to ensure that you have pages that will answer questions like “How much of a down payment is required for an FHA loan” or “What is the maximum I can borrow for a conventional loan in Dallas”. While you don’t have to worry about matching content for each different question someone may type in, this may help you figure out what content to put in based on what questions people would need answered when researching the service you can provide.

The main takeaway from the newest update is this is a chance to review your website if you haven’t done so in a long time. Do you have pages with outdated information? Do you have pages with incomplete information? Now would be a great time to go through the site page by page and ensure all of your information is current and make any updates that are needed. If you are not sure if your content is the best, 220 Marketing is always happy to give tips to clients and feedback on anything that we think can be improved. Our SEO experts will help take a look at all you have done and point you in the right direction. We even have packages where we can update the website for you and make sure you are putting your best content foot forward.

The post What is Google Hummingbird and How Does it Affect me? appeared first on 220 Marketing Group.

In order to identify what type of content you should be putting in your blog, you will first need to identify what is preventing people from sharing your current content. Below you will find seven answers as to why no one is sharing your blog.

1. Your Headline Leaves Something to Be Desired.

The headline of your blog is the most important element, as it is the first things your reader is going to see. If they get a list of featured blogs for the day or a list of search engine results, you want to write something that will grab their attention and make sure the blog is read. Try writing a big, bold headline that will give people a sense of urgency and make them click on that link. Sometimes writing funny or barbed headlines will not only make people chuckle, but it will make them more interested in what you have to say in the rest of your blog.

2. Your Timing Is Off

According to most studies, blogs that are posted in the morning get the most views, especially when targeting women. Doing a little research to find out when your target audience is most likely to go online and look for blogs will help you tremendously in the long run. This can be done by sending out a survey of current readers to find out more, or reading off your analytics report to see what times you generated the most clicks. Finding out when to post is important, but staying organized and planning ahead will also make things easier. Create a sharing calendar and stick with it so you know that you have that time blocked out to put your content online and have the best chance of having it read.

3. You Don’t Have Regular Readers

If you have regulars that read your blog, you will consistently have people visiting and talking about your content to others. Writing posts that ask for the feedback of your readers and responding to those comments will help them feel like they are a part of your blog. If people know that their opinion is wanted and actually listened to, they will be more likely to come back and also pass your name and information on to others.

4. You Write About Yourself

People who are close to you may think that your company and your knowledge is interesting, but that may be where the interest stops and they may not be your target audience. Writing how-to articles that show your knowledge and make people interested in the information you are providing will help you have a greater chance that people will keep coming back for more. Instead of writing about what your company can do for them, provide general tips that everyone can use whether they are paying for your services or not. Addressing topics that people learn about will peak their interest more than hearing about how great you are, so always keep this in mind when reading what you just wrote before you post it.

5. Your Posts are too similar

Providing the same content or format over and over again is a sure fire way to lose people’s interest. Switching it up and providing graphics or videos to illustrate your information will keep them coming back to see what you are going to come up with next. Keep it fresh and keep them guessing and they will be back!

6. You Ramble

You may be great at filling in space with unnecessary words when writing thanks to minimum page requirements in school, but putting lengthy paragraphs and superfluous language will lose your readers from the start. Draft out what points you want to make, and keep your content simple. When reading blogs, people want to go in and get the information they are looking for without too many obstacles getting in the way. Before hitting submit, look through and see if there is any content that is not needed and remove it. This will help keep the interest of your readers and let them know that they will be able to find what they are looking for easily every time the comeback.

7. You Make it Difficult to Share

Having a social sharing button on your blog is MANDATORY in order to make it really easy to share, and with so many quick tools available to generate these tools, there is no excuse to not having one. When setting up your blog, it’s a great idea to go with a simple design and not get caught up in having fancy backgrounds. The main thing you should focus on is having a quick way for your clients to subscribe to your blog and share it on social media, then you can put a little more effort into making your blog attractive to look at.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

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