Here are 9 ways to reduce the amount of email unsubscribes you receive from email marketing.

1. Segment your list more effectively. Email segmentation is important because it allows you to deliver only the most relevant and customized information to your subscribers. The more specific your segments are, the better the delivered information communicates directly to the receiver’s interests. Ultimately, making your message something in their inbox they don’t want to get rid of.

2. Map out your content. Now that you know more about your subscribers, you can manually map out your content to their behaviors. A good way to do this is by creating a Google Docs or use an Excel spreadsheet that you can organize which content will be sent to which segment lists of your receivers, and when.  Mapping out your content gives your receivers the proper content for their specific stage in the buying cycle. This will decrease instances of unsubscribes by making sure everything you send them is as relevant as possible.

3. Offer receivers opportunity to customize the frequency of emails. Similar to allowing subscribers select the types of emails they receive, you should also be allowing them to select the frequency in which they receive them. Giving them this option, whether it be multiple times daily or once a month, prevents you from bombarding them and leaving a sour taste in their mouth. A recommendation is to not only offer this with their editable email preferences but also on the page your unsubscribe link navigates as a final effort to save them.

4. Email frequency testing. Not all of your subscribers will tell you how often they’d like to be emailed by you, so be proactive and perform email frequency tests to determine with which frequency to communicate with them. Don’t forget that each segment list will have a different frequency that is right for them.

5. Offer different communication methods. If a subscriber is ready to unsubscribe, this doesn’t mean they don’t enjoy your content…it could mean that they don’t have the inbox room for it. Give them options to communicate with you in other ways such as your social media networks, blogs, monthly newsletters, and other areas you let your audience know more about you.

6. Have a consistent email blasting schedule. In order to manage expectation in the long term, you want to set expectations up front. When subscribers know when they’ll be getting emails from you, there is less of a chance your email will surprise them when they’re busy, overwhelmed, or have some sort of negative emotion to drive potential vengeful unsubscribers. Set their expectations right off the bat when they first opt into your emails about when they should expect to receive emails from you. In return, do your best to live up to that promise.

7. Control exclusivity. When you offer something exclusive only to your subscribers, this makes them feel privileged and keeps them from unsubscribing. They then realize that if they unsubscribe they get cut off from access to the offers you give them.

8. Make sure your emails aren’t loading slowly. Checking how your emails load and look to recipients with different emails and on mobile devices should be part of your email marketing routine. Don’t include images that are too large to load quickly, design elements that don’t render nicely on mobile devices, and other elements that might make their reading experience unpleasant. Remember that you only have a few seconds to catch their attention, and if they’re waiting for the message to load then chances are they’ll get frustrated and delete or even unsubscribe from your emails.

9. Consider the feedback. Despite all of this hard work, some people will still unsubscribe to your emails. Take that opportunity to seek feedback from them and take into consideration. You might notice trends that some of your topics don’t click well, and consider modifying your campaigning. Even though this may not save your unsubscriber, it can prevent future unsubscribing.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

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Here are some tips and tricks to bring life back to your emails with a little creativity:

Ask Your Subscribers What They Want?

Instead of guessing what your subscribers want, flat-out ask them. Survey your customers to see what they like, what they want more or less of, and what would make them visit your website more. Customers will appreciate the consideration of their opinion and their responses will help you to create a new email campaign that you may never have thought of yourself.

This information can be collected through an email survey or through a customized landing page or lead capture form. Ask what their topic preference for articles is, what types of deals they would like to see, or what additional products and services they would like to see offered by your company.

Secret Codes

Everyone enjoys the thrill of a good scratch off ticket now and then. Why not offer this thrill to your email recipients. Segment your database of subscribers into groups and email each group a “Secret Code” or “Hidden Discount” that requires them to click on your email to see what they have won. Your recipients should not know what they won until they are on your website.

Solve a Problem

The best way to get your emails read by subscribers is to provide value. To provide value, think about what it is your customers struggle with. Provide a solution as well as tips and tricks to remedy their concerns.
Real-Time

Nothing shows you care like a triggered quick response. The ultimate goal should be to have the customer receive an email from you before they have even left the website. With this tactic, not only are you showing the customer that you care, but the convenience of receiving real-time information based on your interest is unbeatable.

Royal Treatment

Everyone enjoys some good VIP treatment. Praise your most valuable customers by making them feel like they are your one and only customer.  Send your “selected” subscribers separate emails or provide them with a unique title like “VIP” or “Elite Member.” Entice your VIP subscribers to share content and let them invite their friends and family to be one of the few members of this elite group.

Now its time for you to spice up that bland email marketing campaign and put some of these tactics to use.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

The post Time to Spice Up your Email Marketing Campaign appeared first on 220 Marketing Group.

1. Check for deliverability

In order to have your message read, you must get through two filters; the spam filter and your reader’s filter. Avoid putting words in all capital letters in the subject line (no one likes being yelled at). It’s also a good idea to avoid words that set off the Spam alarms. These words include “act now” or “limited time” and will most likely push the email straight to the recipient’s junk folder. Also, be sure to avoid punctuation marks and dollar signs. You don’t want to look like a cheesy infomercial trying your hardest to get noticed.

2. Make it Actionable

It is always a good idea to tell your client what they will have the opportunity to do if they open up the email. Instead of just putting the name and location of an appearance (Kim Kardashian tonight at Nobu) let your readers know what they can do that night “Meet Kim Kardashian tonight at Nobu”. This will create excitement and the client will most likely want to click on the email to see how they can participate. Give them reason to read the email.

3. Make it personal

Instead of sending out a “one size fits all” email blast to all of your clients, section out your database into groups. This will allow you to send a more personalized email that will resonate with the client and make them feel like you spent time thinking of what they might need. Are you a loan officer that has a list of clients who bought their house before the bubble burst? Put them all in a group and send out an email saying that you want to help them refinance to a better rate.  Make sure your subject line reflects how you are trying to help them “Read to see how I can lower your monthly mortgage payment!”

4. Scrub for Clarity

Instead of trying to be witty and coming up with a funny line that will get a reader’s attention, cut right to the chase and tell them what you are offering. After writing your subject line, it is always a good idea to take a step back and ask yourself “If I was seeing this for the first time, would I know what is being offered?” If the answer is no, you might want to think of ways to rewrite the message you are conveying. Try using keywords you would focus on in search engines. Make sure the message doesn’t have to be decoded, and spell out in plain English what a person will gain by opening that email.

5. Edit for Brevity

Keep your subject line to 50 characters or less. Not only will this help you practice spelling out your message as clearly as possible, but it will also help ensure that the majority of your message is displayed in the reader’s inbox. This is more important now, because most people check email on mobile devices and even less text is displayed. It is always best to think of the old cliché that still holds true—less is more.

6. Ensure Consistency

It is very important that the message within the email matches the subject line that drew the reader in. It’s a very bad idea to promote the lowest rate on a refinance in history, only for the reader to find out they must have pristine credit and 30% collateral to qualify. If you pull a bait and switch on clients, they will be less likely to read your emails in the future, and may even ask to be removed from your mailing lists. Only promise what you can deliver, and you will see better results than if you promised the moon.

Reaching out via email is very important because it provides an opportunity to reach out to hundreds of people with one click of the mouse. If you don’t draft out your message carefully, however, your message will never be seen, no matter how valuable it may be. Creating a brief, straight to the point subject line will help increase the number of people who read your message, and will result in better results for your bottom line.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

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