As a business, you have probably spent a lot of time having a website designed and created to market your product and services. You might direct people back to that website through paid advertisements or through posts made on your numerous social media accounts. Perhaps to a beautiful landing page with the perfect call-to-action.  

You feel you have done everything right, but you noticed that you don’t seem to be getting the leads you thought you would. Or perhaps you are getting an abundance of leads, but they are all poor-quality leads that are not generating new business. The issue could be with an often overlooked yet vital component to online lead generation. That is the lead generation form itself. 

Any lead generation form you use needs to be given the same care and attention to detail as any other component of your website or online marketing strategy. Conversions can vary drastically based on the length of a form, or the specific information you request from a lead. Even one simple field may be enough to turn potential leads away.  

Creating Quality Lead Capture Forms that Convert 

You have reviewed your marketing efforts and have determined you need to update your lead capture forms. Where do you start? Let’s review some of the most critical aspects of building quality lead capture forms. 

Length of Lead Capture Forms 

The length of your lead capture forms may be one of the most difficult things to dial in. Short forms are easy for people to fill out and take no time at all. However, if your form is too short, your inbox may be flooded with leads, but they may all be poor-quality leads that do not convert. Forms that are too long can have the opposite result. The willingness to complete a form drops quickly as forms get longer and longer. They can be intimidating, or people might not have the time or patience to complete them. If this is the case, you may not be getting any leads at all even though you are getting the traffic you want. 

Form length is all about finding the right balance, which may be easier said than done. If you are getting many leads but most tend to be a waste of time, consider adding a question or two that will better help you qualify those leads. This may cut down on the number of leads you receive, but you may find you are wasting less time on dead-end leads and are getting more quality leads that result in conversions. You can repeat this process until you find you are happy with the quality vs quantity balance of your leads. 

The opposite can be done if you realize your form is too long. Perhaps you designed it this way so that you could fully qualify a lead before contacting them. Consider cutting down to fewer questions that will allow you to make a general evaluation to determine if it is worth your time to contact them. This will result in more leads and you will still have enough information to make an educated evaluation of those leads. Once you contact those leads, you can gather the remaining information you need. 

The Form Fields You Choose 

This leads us directly into our next important factor. You have decided you need to add or subtract fields from your form, but which do you keep, and which do you remove? Of course you are going to need basic contact information such as a name, phone number, and email address. From there, look at each question and determine if that field is essential. Meaning, is the field mandatory for you to be able to qualify and contact your lead.  

As an example, if you are offering mortgages, there are likely a few important questions you want to know up front. Perhaps it is vital to know if a person is looking to purchase a home or refinance an existing loan. You may also need to know their estimated credit score to determine if they will be able to qualify for the loans you offer. However, your form may also include questions that are not necessarily needed to qualify the lead. Maybe you ask questions about a lead’s employer and employment history. If those fields are not mandatory for you to make an assessment on the quality of a lead, consider removing them. Remember, you are only trying to determine if a lead will be a right fit for you. 

Ease of Use 

Another way to improve your lead capture is to simply make it easier to use. Older forms may have required you to manually type the answer to each question asked. This is both time consuming and can occasionally lead to typos or incorrect information. The ability to answer questions quickly, accurately, and with minimal effort can improve your lead generation. Forms that can be completed easily may also allow you to add a couple of extra questions to better qualify a lead, without turning them away. It only takes but a second to click the answer to a question. 

It is also incredibly important to consider mobile users in today’s world. Many people are visiting your site on mobile devices and answering lengthy text fields can instantly turn potential leads away. Simplifying your form so that questions can be answered with the click of a mouse or the touch of a finger on a mobile device can increase the number of leads you generate. 

If you are getting too many low-quality leads or very few leads in general, take a close look at your lead capture forms. You may need to update them to find the balance that gives you the results you are looking for. A few simple changes here and there can make all the difference. 

The post A Look at the Importance of Quality Lead Capture Forms appeared first on 220 Marketing Group.

Step 1: Make sure you fill out your page completely

It’s important to make sure that your face is filled out as completely as possible before you start promoting it. Not only does this help them see that you know what you are doing (even if you don’t), it helps show them that it’s a valuable resource they can’t live without. Two very important sections to focus on are going to be the Profile and Cover Photo, as well as the About Section.

• Profile Picture and Cover Photo – This allows you to start branding your business right away. Want to sell yourself as a local company so they know you aren’t some fly by night company? Use some local landmarks as your cover photo. This is also a great place to put a picture of you or your staff so they know who they are working with.

• About Section – This will help people get to know your business and the services you offer. This section will include your website address, phone number, and physical address if you have a local office. The long description section is a great way to not only let potential customers know what you do, but also add keywords that may help Facebook users find you. This can include insurance policies you specialize in, for example.

Step 2: Invite Your Facebook Friends

The best source to start mining Facebook fans is through your current friend’s list. You can do this by clicking the three dots next to your “Message” button, and selecting “Invite Friends”. This will allow you to see your list of friends and click the grey Invite button next to their name. This sends a notification to them saying that you have suggested they like your page. It’s an easy way to ask and an easy way to get your page out there! If your page is filled out completely before you start inviting everyone, it will increase the likelihood that they will actually like your page to get your updates.

Step 3: Promote your Facebook on other networks and your email

• Tweeting your Facebook URL to your twitter followers is a great way to get some instant exposure. Be sure to include a catching call to action that will make them want to click on the link.
• Shoot a mass email to your contacts. Make sure you add some value as to why they should like your page; everyone wants to know what’s in it for them. You can also use the “Tell Your Fans” option under the Marketing section of your Facebook to upload a list of contacts or link up your Gmail to have Facebook send out a message for you.

• Add your Facebook link to your Instagram description. this will help funnel people from that account to your Facebook.

Step 4: Optimize your site with Facebook Like and Share buttons.

Be sure to incorporate the Facebook “Like Box” on your homepage to pull through your latest posts and give people easy access to like the page directly from your website. You can also put share buttons on your product pages to give visitors a seamless way to share your great content to their friends.

Step 5: Use Facebook ads to promote your page

Facebook has great targeting options that let you get in front of your target audience. This allows you to select everything from the geographic are to the age group you think would be the most responsive. You can run ads for as little as $5 per day, and run multiple ads with different target audiences to let you tailor your message accordingly. You can also use their re-target code to show your ads to people who have already visited your website.

Wow that was a lot of information! It may seem overwhelming at first, but you will soon get the hang of it and be a Facebook marketing pro. If you follow each step one by one, you will be on your way to success and generating a great audience to promote your services to. Once you have a good fanbase, you can use their loyalty to grow your email list and drive traffic to your website.

Still don’t know what to do next, or haven’t even started the process of setting up your Facebook page? 220 Marketing offers everything from marketing consultations to complete social media set up from top to bottom to get you going!

To get a free consultation, contact us today at 1-877-220-6584 or click here.

Follow 220 Marketing for Daily Marketing Tips and Updates

The post How to Grow Your Facebook Fanbase appeared first on 220 Marketing Group.

Whether you are just starting out in the marketing world, or have been running successful campaigns for years, you want to make sure you have these five areas covered.

Logo

One of the most important components of any landing page is making sure that your branding is present and visible. Whether you are marketing to loyal customers or a fresh set of potential customers, making sure your logo is visible is essential. While you may feel it’s not necessary to have, it is important because it helps people know they are in the right place and sets them at ease. They will not feel bait and switched, and will feel comforted knowing that the logo matches whatever source they clicked from. Another benefit is that it helps promote your branding.

Matching Merchandise

When sending people to a landing page, it is crucial to make sure that they have an easy way to access what they were searching. This means making sure that you have landing pages that match whatever ad send them there. Imagine a client clicks on an ad for a property search in Hollywood, but is taken to a landing page for homes in San Francisco. The visitor will have to try to figure  out how to navigate to Hollywood properties and will most likely leave the page. Making sure that the potential customer can easily find what they were searching for is key to making sure they are able to convert to a lead or customer.

Call to Action

What are your visitors trying to accomplish when they get to your landing page? Making sure your call to action matches this is important. From starting their free quote to making a purchase, make sure you have a powerful message that is easy to see on what they should do next. While the text you use to make the call to action stand out may be something you have to experiment with, it is a must to have one on there.

Brief Form

Even if you are just giving a free white paper to help spread your brand name, it’s important to get something in return. Even if it is just collecting their name and email address, you can use this information to send them customized email campaigns down the road. If you are taking the time to get people to your landing page, it’s a necessity to not give your offer away for free. If they are truly interested in what you are offering, they will be willing to hand over some contact information.

Security Information

With so many concerns about protecting information online, it is more important than ever to reassure your customers that their information will be secure once it is handed over. It’s a no-brainer that you should include security seals, but that’s not the only thing you should display. Testimonials from past clients and badges for any partnerships you may have with other companies can let people know that you are a trustworthy company. Anything you can include to show that your company has a solid reputation will make them more likely to move to the next step.

Landing pages are very important to your business because they help cut down on confusion and help you focus the visitor’s attention on the most important part of your offer. They are a good way to add more content to your website and have a way to track specific campaigns and how successful they were.

Need help assessing your current landing page to see if it is performing as well as it could be? Our marketing specialists are here to help you make your current landing pages better or add on to your collection with new ones.

To get a free consultation, contact us today at 1-877-220-6584 or click here.

Follow 220 Marketing for Daily Marketing Tips and Updates

The post 5 Landing Page Musts for More Conversions appeared first on 220 Marketing Group.

Here are five easy ways to start using the power of Facebook to drive traffic to your website, blog, or lead generation landing pages.

1. Focus on Visual Content

At the risk of sounding like a broken record because we’ve gone through this so many times, status updates with videos or images generate much more interest and interaction than posts with just text.

Instead of putting a long post that people have to click “read more” to see the entire post, put the most important stats or key points from the story in an info graphic.  Putting a picture in each blog post you are linking to in your updates is also important, as the images will automatically be posted with your link without any extra work on your part.

2. Stay Natural to Facebook

Though you may be in charge of updating all of the social media pages for your company, it’s important to remember that each site has its’ own culture and language.

While short updates without images may be what people on Twitter are looking for, Facebook requires a little more care and attention. Take advantage of the tools you have on Facebook that aren’t available on Twitter by posting pictures of your staff or funny videos to get people talking about your page.

3. Include Links to Your Website in All Posts

This may seem like a no brainer of generating traffic is your goal, but so many people forget this important step. Just posted a great update about the new real estate listing you just snagged? Put a link to the listing page that is on your website!

If you have a great webinar or seminar for your clients to get more information on your services, provide a link to a form where they can sign up for that upcoming event!

4. Use the Views and Apps Features

For those who aren’t up to speed, apps are the little pictures that show up under your cover photo on the new timeline business page. These apps allow you to create innovative cover photos for each link that will grab the attention of visitors and prompt them to click on the button to find out more. You can use these apps to provide lead capture forms or provide a link to a special offer on your website.  If you want to get creative, you can include calls to action in the cover photo to prompt people to click on that link like we did for our company page.

5. Conversion is Important

It’s extremely important to measure the reaction certain posts get so you can replicate the ones that generate the most buzz. It’s also a good idea to measure the amount of referral traffic Facebook is providing to your website as well as the amount of leads that come as a result of your efforts. If you noticed that referral traffic isn’t getting the most bang for your buck, it may be a good idea to shift the posts to appeal to your super fans and super customers that will be more likely to convert.

Follow 220 Marketing for Daily Market Updates

The post Boost Traffic to Your Site Via Facebook in 5 Easy Steps appeared first on 220 Marketing Group.

Most people have had the horror experience of filling out a form and getting calls from 20 companies that have nothing to do with the service you were looking for. Because of situations like this, we’ve all become a little weary when we see a page asking for our information. Making sure that people trust your page enough to give you their information is a great thing to focus on after you’ve gotten your page set up. We’ve listed 10 ways to earn the trust of those visiting your landing page.

1. Make Sure Your Call To Action Matches the Landing Page Content

Advertising one thing in a paid ad and something completely different in the landing page is the easiest way to get someone to leave that site! Making sure that you have different landing pages for each campaign you are running is important. Sometimes we get so caught up in the idea that our call to action has to be amazing that it has nothing to do with what the next page they see will be offering. You just wasted your time, your customer’s time, and precious marketing dollars if they clicked on a paid advertisement.

To make everyone happier, it is critical that you make sure the call to action matches what you are selling on the landing page. If you are offering a free guide on how to resolve an issue they have, don’t offer them a 20% off coupon for you to solve the problem for them.

2. Write Clear Verbiage Explaining What They Will Receive With the Offer

It is very easy for people to misread copy or construe their own meaning when they are reading. This is why it is crucial to make sure your landing page fully explains what they will get in exchange for filling out that form. If you are clear in what you are offering, you will live up to your end of the bargain and appear trustworthy.

If you are offering a free newsletter in your call to action, but the page they land on next isn’t clear in what they can expect, there is a greater chance the visitor will leave your page. When our clients offer a free e-newsletter sign up through a homepage button, we make sure it is linking to a form that lets the user know what to except in exchange for providing contact information. On the Call to Action button, a newsletter is promised, and this is reflected in the next page as well.

3. Include Contact Info for Your Company

Although they probably won’t use it, disclosing contact information for your visitors to use to find out more information about you is an easy way to make them feel at ease. Providing your contact information shows them that you are a real company and aren’t afraid to hide your true identity. It adds to your credibility as a valid business, and lets them know you are not a fly by night overnight scam.

The more information you have (links to social media accounts, Google Maps, etc) the more your visitors will fill at ease.

4. Don’t ask Questions That are too Intrusive

Even if they feel comfortable with your landing page, the potential customer might still be reluctant to pass over too much information. If you include basic questions that won’t set them on edge, it will let you collect the information you need while avoiding questions that may send them running. Trial and error is the best way to test how deep you can dig. Trying different forms running side by side is a good indicator of what questions people aren’t willing to answer before speaking with you and allow you to create a formula that works for you and the customer.

Differentiating between required and option fields will also help signify that it isn’t required for the client to give out all of the information you are asking for. Using asterisks on required fields is a great way to set those questions apart from the rest.

5. Provide a Link to Your Privacy Policy

Giving visitors a link to your privacy policy is a great way to let them see how you will use the information they provide. Reassuring them that their information will not be sold to other companies and letting them know they can request not to be contacted at any time will help set them at ease and feel comfortable with filling out your form.

6. Display Seals of Approval from Third-Party Companies

Displaying your 5 star Zillow rating logo or A+ BBB grade will help the clients know that you have been recognized by independent companies for the excellent service that you provide. Also providing security logos will help the client feel reassured that their information won’t be compromised.

7. Give Purchasers a Chance to Review a Summary of Their Purchase

If your landing page allows users to purchase a product, it is very important to disclose any extra handling or shipping fees upfront so they won’t be surprised by hidden fees. This will eliminate any chance that they will feel tricked. Allowing them to view all details of what they will receive and estimated shipping times will also help set them at ease before hitting that submit button to complete the order.

8. Include Reviews and Testimonials From Past Clients

Showing potential customers that you’ve made people happy with your services in the past is the best way to make them feel at ease. If you have feedback from several clients, this will help them see that you are offering a legitimate service that they will be happy with. If you are a current 220 Marketing customer with a landing page, ask one of our representatives about a customized Testimonial Scroll widget. This tool will allow visitors to see a list of reviews that are pulled directly from your site without taking up too much space.

9. Use Proper Spelling and Grammar

Having multiple spelling and grammatical errors on a landing page can make it look like you are lazy and don’t really care about representing your company in the best possible light. If you can’t take the time to have a professional proofread your page for errors, why would anyone want to hand over their information to you? Having another colleague read your copy and running it through a spell check machine will help save you a lot of headaches down the road, and make you appear professional and on top of your game.

10. Present an Overall Professional Appearance

If your landing page looks like a 10 year old put it together, chances are you won’t get much response from it. Besides having grammatically correct copy, it is also important to make sure that the layout and overall design of your landing page looks like it was put together by a professional, signaling that you really care about how you are perceived. Little things can provide a subconscious feeling of unease for some visitors.

Have a trusted third party take a look at your landing page and tell you their gut reaction of how the page makes them feel. If you have several designs you are trying to narrow down, show them all and get their feedback about which ones would make them feel safe enough to fill out the form. Asking them for specific details of what makes them feel the way they do will help you get a feel for things to make sure you avoid and include in each landing page.

Having too many different font sizes and types could your page look too busy. Using colors like red can have a subconscious effect in making the client want to stop what they are doing and leave the page. Including too many exclamation points can take away from the professional aspect while flashing animations can distract users from the most important aspect—the form!

Now that you have some tips to work off of, take a really good look at the landing pages you already have created. At 220 Marketing, we really work with our clients to ensure their landing pages are getting the best results, and we are willing to make adjustments until we find what will work best for your conversion rate! Our clients can always call our customer service department for some feedback if they need help with landing page design or content.

Follow 220 Marketing for Daily Market Updates

The post 10 Ways to Make Your Landing Page Trustworthy appeared first on 220 Marketing Group.