Buying a home is a huge milestone, but for first-time buyers, it can also be overwhelming. That’s where email marketing comes in—it’s your secret weapon to educate, build trust, and guide potential homeowners through the process. For mortgage loan officers like you, the right email campaign can turn curious prospects into confident clients.

Unlike social media posts that get lost in a scroll, email allows you to connect on a personal level. A well-timed message delivers crucial insights, answers burning questions, and provides the guidance buyers need at every step. The result? Stronger relationships, higher engagement, and more conversions.

But where do you start? That’s exactly what this guide will tackle. Here’s how mortgage pros like you can use email to stand out and close more deals.

Understand Your Audience: Speak Their Language

The key to any great email strategy is knowing your audience. First-time buyers think differently than seasoned homeowners. They’re worried about things like credit scores, down payments, and finding the perfect loan. Your goal? Speak directly to their concerns and provide real solutions.

An easy way to do that? Segmentation. For example:

• First-Time Buyers need step-by-step guidance on budgeting and loan options.
• Active Home Shoppers want local market trends and fresh listings.
• Mortgage Researchers are curious about rates, programs, and what fits their needs.

Pay attention to their behavior. If a prospect clicks on emails about rates, that’s your cue to send more info on financing. Make every message feel personalized and timely.

Keys to a High-Impact Email Campaign

Creating strong emails takes more than hitting “send.” Here’s what to focus on:

1. Hook Them with a Killer Subject Line

Your subject line is your first impression. It needs to grab interest in seconds. Keep it simple, intriguing, and action-oriented:

• “Kickstart Your Homebuying Journey—Here’s How”
• “Think You Can’t Afford a Home? Think Again”
• “Top Mortgage Tips for First-Time Buyers”

2. Use Personalization to Build Relationships

Generic emails won’t cut it. Tailor your messages to each recipient. For example:

• “Hi Sarah, here’s a quick list of homes in Denver under $400K—take a look!”

Mention their name, preferences, or recent activity. It’s these thoughtful touches that make your emails stand out.

3. Add Strong, Actionable CTAs

Your emails need a clear next step. Whether it’s requesting pre-approval, downloading a guide, or booking a consultation, make sure the call-to-action (CTA) is bold and easy to follow. Examples?

• “Get Pre-Approved in Minutes”
• “Discover Homes Near You – See Listings Now”
• “Grab Your Free First-Time Buyer Checklist”

4. Be the Source of Knowledge

First-time buyers crave information. Share detailed tips and tools to simplify the process. Here are a few ideas:

• Mortgage calculators to estimate payments
• FAQs about down payments and closing costs
• Real-life success stories from clients

When you educate, you build trust—and trust is key for converting leads.

5. Optimize for Mobile

Most people check email on their phones, so make sure your emails look great on any screen. Use a clean design, readable fonts, and short paragraphs.

Must-Have Emails for First-Time Buyers

Building an email sequence keeps your outreach consistent and effective. Here are four essentials every mortgage loan officer needs:

1. Educational Series

Break down the buying process into bite-sized steps. Explain things like:

• What’s needed for pre-approval
• When to lock in a loan rate
• How to calculate closing costs

2. Financing Breakdown

Answer the big questions about mortgage programs, loan types, and interest rates. Putting financial details into simpler terms can make a huge difference for buyers who feel intimidated by the process.

3. Featured Properties + Market Trends

Curated listings and market snapshots are huge value-adds.

• “6 Homes Near the City Center Under $500K”
• “What’s Trending in Your Local Market”

Send tailored recommendations based on their location and preferences.

4. Client Success Stories

People trust people, not just pitches. Share success stories of new homeowners you’ve helped.

Example:

• “Meet Emily—a first-time buyer who thought homeownership was out of reach. Thanks to [Your Name], she’s now enjoying her dream condo.”

Best Practices for High Engagement

Want to ensure your emails stand out? Follow these tips:

• Send Strategically: Don’t spam, but don’t ghost either. Test different days and times to see what works best.
• A/B Test: Experiment with subject lines, designs, and CTAs to boost performance.
• Automate Wisely: Use tools like email drip sequences to keep prospects engaged without lifting a finger.
• Track Performance: Monitor open rates, clicks, and conversions to see what’s resonating and refine future messages.

Avoid These Common Pitfalls

Here’s what NOT to do:

• Information Overload: Stick to one core topic per email and provide links for readers curious about more.
• Skipping Mobile Optimization: If it doesn’t look good on a smartphone, it won’t get read.
• Neglecting Follow-Ups: Leads take time to nurture—don’t lose them because you didn’t follow through.

Wrap-Up

Email marketing isn’t just another tool—it’s your direct connection to first-time homebuyers. By delivering personalized, value-packed, and well-timed emails, you’ll build trust, guide buyers confidently through the process, and boost your conversions.

If you’re ready to lock in more leads and revolutionize your email marketing, the team at 220 Marketing Group can help. Reach out today to craft campaigns that close deals and grow lasting client relationships.

The post Email Marketing Made Easy for Mortgage Loan Officers appeared first on 220 Marketing Group.

Email marketing is one of the most valuable marketing tools that a business can have. There are a few factors that separate good email campaigns from great email campaigns. Here are 5 email marketing tips that will help you start creating more effective and engaging email campaigns. 

1) Segmenting Your Contacts 

Before you even send your first email, you can set yourself up for success by segmenting your contacts. Each client on your list of contacts has specific interests and circumstances. When segmenting your contact list by these interests and circumstances, you can send very specific messages to different groups of contacts. The more data you have about your clients, the more specific and targeted your email campaigns can be. Generic emails often go unread because they do not stand out enough to catch a reader’s attention. Emails that appeal directly to the reader’s interests are far more likely to be opened and read. 

One way to segment your contacts is to manually add additional information about your clients. This can be a bit tedious but sometimes it may be the only option. A far more efficient way is to utilize detailed lead capture tools that ask and collect relevant information about clients and prospects. A good lead capture tool will automatically segment your client list for you, making your email marketing efforts that much easier. 

Here are some ideas for ways to segment a contact list in the mortgage industry: 

• Location 
• Prospects vs closed deals 
• Loan type – Purchase vs refinance 
• Specific loan program 
• Credit score ranges 
• Income ranges 

Even this short list will allow you to send targeted emails to very specific client groups. Every time you add a new client to your contact list, ensure you are segmenting appropriately. 

2) A/B Test 

One of the most valuable email marketing practices that you can learn is split testing or A/B testing. Split testing involves sending two different emails to similar contact groups so that you can evaluate the results and effectiveness of various components of each email.  

Some different components that you should consider split testing are: 

• Subject Line 
• Email body 
• Calls to action 
• From Line 
• Email Layout 
• Images 
• Offers 

For the most effective testing, you should send your emails to the largest contact groups possible. Small groups can skew the results. Do not hand-pick recipients either. Make sure that the lists are random.  

After sending your emails, you can evaluate metrics such as open rates, click-through rates, and conversion rates. Once you have this information, you can use these results to help build more effective email campaigns in the future. 

3) Personalization 

Always try to add a bit of personal information in each email you send. Take advantage of shortcodes to always include your client’s name in any emails you may send. Even something as simple as using a client’s name can boost your opening rates and engagement. This personalization can make client’s feel special or exclusive. Try using a client’s name in both the body of your email and in the subject line. 

Personalization goes beyond names. The reason we segment our contact lists are so that we can send personalized messages. Use the information you collected about your clients to send emails that are relevant to interests. The more relevant you can make your emails, the higher the chance of engagement. 

Don’t stop and just client information either. Add your own personal information as well. Instead of using a company name, use your name. Consider adding a picture of yourself to email headers or footers.  

4) Keep Your Emails Precise  

If you’ve done all the right things to get a client to open your emails, it is important not to lose them once they do. Most often, the goal of an email campaign is to get clients back to your website where you can provide additional information, and eventually convert and close someone who is interested in what you are offering. Emails should offer enough information to make readers aware of what you are offering, without overwhelming them. If they are interested, they will continue to your website where you can provide the added detail that they need. 

Also, in today’s world, emails are being opened from mobile devices more than ever. Even shorter emails can appear very lengthy when first opened on a mobile device. People who open emails on their mobile devices are generally on the go and may only have a few moments to review the details of an email. Keeping your message short and to the point will help convert these types of readers. 

5) Have a Dedicated Landing Page for Your Campaign 

When you’re considering an email campaign, one of the first things you should do is ensure you have a landing page setup specifically for that campaign, offer, or product. One of the quickest ways to lose the interest of a reader is to direct them to a non-specific page on your website, such as the homepage. A dedicated content page is a better solution, but this can also leave room for clients to click around your website and get distracted. 

A dedicated landing page can offer all the information a client needs without the added distractions. They are also a great tool for a capturing client information and tracking the results of your email campaign. A/B Testing can be applied to different landing pages that you can create. Over time, this will help you build better landing pages for future email campaigns as well as other projects such as paid ad campaigns. 

Next time you start an email campaign, be sure to take these 5 tips into consideration. We are certain they will help improve your results. 

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As a loan officer, it is important to have a sound marketing strategy in place if you want to be successful. Mortgages are a complex product with many options and consumers need guidance when shopping for one. The person they choose to work with when buying a home is often just as important as the mortgage itself. Whether you are just starting out, or are a seasoned mortgage professional, these 5 marketing ideas will help you become a more successful loan officer.

Improve your Networking

Direct networking with industry professionals is one of the easiest ways to bring in regular clients. First, take a look at who your current networking partners are. Are they sending you consistent referral business or are they sporadic and inconsistent? If it is the latter, it may be time to replace them or to look into additional professionals to work with. Maybe there is a Realtor in your local area that you know is successful and you feel there is a partnership opportunity there. Reach out! It is never too late to foster a successful relationship with a partner you have always wanted to work with.

Once you have established a reliable network of partners, be sure you are promoting them. By promoting your partners, you are not only sending business their way, you are also showing that you are committed to the partnership. One of the best ways to promote a partner is through social media posts. Social media posts are easily shareable to massive audiences. A good post can reach thousands and thousands of viewers and potential clients. Email marketing is another tool for shareable promotions. Highlight your partners in monthly newsletters, or unique email campaigns. Be sure to create a page for your partners and promote them as recommended professionals on your website. All of these options provide something tangible that you can show to your partners, helping them see the value in working with you.

Stay in Front of Your Past Clients

It is always important to keep your name in front of past clients. Even if a past client isn’t in the market for a refinance or a new home, there’s a good chance they might know someone who is and can pass your information along as a referral. Some great ways to stay in front of past clients are through social media platforms, email marketing such as monthly newsletters, and even direct mail.

Social media can be one of the best ways to stay in front of clients. With a proven social media strategy in place, you can engage with past clients through both entertaining and informational posts. Be sure to have variety in your strategy. Too many mortgage-specific posts, or too many attempts at making humorous posts could cost you followers. Balance is key!

These same principles apply to email marketing. An automated newsletter is a great way to reach your past clients 12 times per year while providing them with some industry-related information as well as share-worthy content. Content such as recipes, funny stories, or infographics can be shared with anyone which can put your name in front of an even larger group than just your past-client database.

Personalized messages can be a great touch as well. Once a year, write a hand-written note to past clients on the anniversary of their close. Be specific if you can. A personalized message will have a greater impact than one that sounds generic.

Easy Email Marketing

Every loan officer should have an email marketing system at their fingertips. Ideally, one that is simple to use, yet flexible enough to provide the customization you need for effective email marketing. Before you begin writing email campaigns, it is important to be able to automatically add website visitor information to your database. This can be easily achieved through lead capture tools.

Sort your database into various groups. This allows you to target specific message to specific types of clients. For example, you can target your past clients with messages related to refinancing options, or you can send messages to prospective clients about new loan programs that might meet their needs. The better you do at sorting and grouping clients, the more customized you can make your emails. When sending emails, but sure to include snippets in the email, with links back to the primary content on your website. This is valuable for driving traffic to the website which can improve your website ranking.

Promote Your Social Media

As we touched on earlier, social media is an outstanding way to stay in front of your clients. It is important to stay active on all your social media accounts. You should attempt to post at least once per day on these platforms. Be sure that your content is engaging and include variety within your posts. Remember, the content is for your followers, not for you. Your followers are most likely interested in mortgage related information, but social media is also a platform for entertainment. Use these social media platforms to keep in touch with current and past clients, and business professionals you are working with. Commenting on and sharing their posts is a great way to stay active.

LinkedIn is a great platform that you should be using as well. However, it should be treated a little differently than Facebook or Instagram. Use LinkedIn for staying in touch with business professionals and for networking purposes. Don’t attempt to sell your products or services here. Show your industry expertise and the business will follow.

Improve Your Online Reputation

When making a significant purchase, how often do you read reviews for products or services you are considering? If you are like most, it is quote often. Your online reputation means everything these days. If you have a poor reputation, consumers will just skip right over you when researching loan officers to work with.

Always be actively working on generating reviews. Ask both current and past clients if the had a good experience working with you and if so, ask them to leave you a quick review on Yelp, Facebook, or Google. The more quality reviews you can generate, the more success you will have.

Ensure your business information is accurate across all of these sites as well. A consistent business name, address, and telephone number will make it easy for your clients to locate you on any of these sites. Accurate information also helps search engines gather information about you as well. The more accurate your information is, the better your search placement will be. If your information is scattered and inaccurate, search engines may be able to associate a potential client’s search with your business.

Don’t wait. Start implementing some of these strategies into your marketing efforts today. The sooner you get into the habit of doing these things regularly, the sooner you will see results!

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Whether you are just starting out in the marketing world, or have been running successful campaigns for years, you want to make sure you have these five areas covered.

Logo

One of the most important components of any landing page is making sure that your branding is present and visible. Whether you are marketing to loyal customers or a fresh set of potential customers, making sure your logo is visible is essential. While you may feel it’s not necessary to have, it is important because it helps people know they are in the right place and sets them at ease. They will not feel bait and switched, and will feel comforted knowing that the logo matches whatever source they clicked from. Another benefit is that it helps promote your branding.

Matching Merchandise

When sending people to a landing page, it is crucial to make sure that they have an easy way to access what they were searching. This means making sure that you have landing pages that match whatever ad send them there. Imagine a client clicks on an ad for a property search in Hollywood, but is taken to a landing page for homes in San Francisco. The visitor will have to try to figure  out how to navigate to Hollywood properties and will most likely leave the page. Making sure that the potential customer can easily find what they were searching for is key to making sure they are able to convert to a lead or customer.

Call to Action

What are your visitors trying to accomplish when they get to your landing page? Making sure your call to action matches this is important. From starting their free quote to making a purchase, make sure you have a powerful message that is easy to see on what they should do next. While the text you use to make the call to action stand out may be something you have to experiment with, it is a must to have one on there.

Brief Form

Even if you are just giving a free white paper to help spread your brand name, it’s important to get something in return. Even if it is just collecting their name and email address, you can use this information to send them customized email campaigns down the road. If you are taking the time to get people to your landing page, it’s a necessity to not give your offer away for free. If they are truly interested in what you are offering, they will be willing to hand over some contact information.

Security Information

With so many concerns about protecting information online, it is more important than ever to reassure your customers that their information will be secure once it is handed over. It’s a no-brainer that you should include security seals, but that’s not the only thing you should display. Testimonials from past clients and badges for any partnerships you may have with other companies can let people know that you are a trustworthy company. Anything you can include to show that your company has a solid reputation will make them more likely to move to the next step.

Landing pages are very important to your business because they help cut down on confusion and help you focus the visitor’s attention on the most important part of your offer. They are a good way to add more content to your website and have a way to track specific campaigns and how successful they were.

Need help assessing your current landing page to see if it is performing as well as it could be? Our marketing specialists are here to help you make your current landing pages better or add on to your collection with new ones.

To get a free consultation, contact us today at 1-877-220-6584 or click here.

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E-newsletter’s can get deleted almost as quickly as snapping your fingers. The goal is to have content that is eye catching and will make them want to read your newsletter every time it gets sent out. Think about your newsletter as if thousands of people are going to be reading it. Keeping their attention and leaving them wanting more should be the ultimate goal. In order to really get them interested, you have to put relevant and interesting content in there. Otherwise, they will opt out and never get your E-newsletter again.

1. Upcoming events and activities in your town. Sporting events, farmers markets, concerts, etc. are great things to include.

2.  Include your favorite recipe or a restaurant that you think people in your area would like.

3. Create an ongoing story on a child or an animal. Every month when your newsletter goes out, include a new update and a picture.

4. For networking purposes, feature a business professional you’re working with. Have them write an article that is relevant to the time of year. Have a CPA that you’re working with write an article on “tax tips” for the month of March of April.

5. Something interesting to your target market. For example, if you are a realtor, send out something like spring cleaning tips for your home.

6. Funny articles and stories are always a hit because those are always forwarded out to friends and family.

7. Be field specific. If you are an insurance agent, put a picture of a crazy accident and how a specific coverage can help.

8. Include a funny YouTube video that is trending.

9. If you know of any coupons or specials going on in your area, include those too. People will 100% remember that you’re helping them to save money.

10. If you want to get really creative, run a contest or a trivia challenge to keep them engaged for the following months.

_______________________________________________

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2. Don’t use more than 3 different fonts or font sizes: People don’t want to see a whole bunch of clutter when they open your email, so keep it simple! The less complex the email, the more conversions you will see.

3. Make sure the main message that you’re trying to get across is above the fold (the part that appears to viewers first without having to scroll): If the main message is below the fold, than almost 70% will not even see it. With that in mind, make sure you repeat that same message or call-to-action at least 2 times from beginning to end.

4. Don’t format your email any larger than 500-650 pixels wide: If you make it any bigger than 650 pixels, then the recipient will have to scroll the screen sideways just to read the full message. No one wants to do that.

5. Keep your logo in the top left corner of the email: Studies have proven that recipients automatically look for the logo on the top left. If you want your logo to be seen then you better make sure it is in the upper left-hand side of your email. Don’t make the mistake of putting it elsewhere.

6. Make sure that your subject line is very powerful: No one is going to read your message unless it is something that appeals to them. Give them an idea of what they are about to read when they open the email. Also, don’t bore them. Keep it less than 50 characters.

7. Set up an auto-response for when people opt-in: Odds are, some people will not even remember that they opted in to your emails. Make sure you set up an auto-responder for them so they are aware they have opted in. Include information or material that will benefit them from opting in.

8. Landing pages and emails should be very similar: The content, typefaces, and headline on your landing pages should resemble the same appearance and function as your email. Use tracking tools to monitor which emails were most effective.

9. Do a test run of the email before you send it out: Send the final draft of the email out to a friend or coworker first to make sure they know what message you are trying to get across to your consumers. If it is not clear to them, you may want to put a little more effort into it and change it up a bit.
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220 Marketing gives their clients the tools and knowledge needed to become top notch marketers through simple techniques such as different ways to email market.  Please contact 220 Marketing at 877-220-6584 for more information.

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To make sure you are keeping your number of contacts consistent, it is your job to make sure that you are constantly adding fresh contacts to replace those that are leaving you. If you haven’t yet started to grow your email list, or have used up all of your ideas to generate new addresses, here are 25 tips that may help you get inspired again.

1)  Create great email content. Remember that old saying “If you build it, they will come”? It’s the same idea with email marketing. If you are writing awesome content that is relevant to your client base, they will stay subscribed and encourage others to sign up

2)  Create a new lead generation offer—write a new ebook or checklist that your clients will find useful and put it behind a lead capture tool. This will give you a chance to get someone’s email in exchange for their information.

3)  Host an online webinar about a hot topic your clients are interested in and gather emails at registration.

4)  Create a free online tool that will help your clients and gather their email address (Free Home Value Assessment or Website Grader)

5)  Add a QR code to your print marketing and send that to a sign up for your updates.

6)  Promote an online contest and have entrants sign up with their email address or by sending you an email.

7)  Add an email sign up tab on your website or on your Facebook page.

8)  Run a promotion on a referral partner or affiliate site to gather email addresses from a whole new pool of potential customers.

9) Collect email addresses at trade shows and any other events you attend and import them into your database. It’s always best to send them a welcome email letting them know how you got their contact information and what they will be receiving from you moving forward.

10)  Encourage your current subscribers to share your content and make it easy for them to do so. Add “share” buttons that allow them to share the information on Facebook or email the newsletter to a friend. You should also include a Subscribe link at the bottom of all emails so new readers can be sure to receive your updates.

11)  Create a Google Adwords email capture campaign. While this is still experimental, several companies are giving this a shot. You can also leverage the paid ads you already have out there by linking them to a page that gathers an email address. New to the paid advertising world? 220 Marketing has several specialists that can guide you through each step of the way and tools to help make your campaign successful so you get a return on your investment.

12)  Create multiple email subscription types. This will help you to send more targeted emails while ensuring your clients are getting what they really want and therefore staying subscribed. This will also increase the likelihood that a new subscriber will find something to sign up for that interests them.

13)  When making an appearance as a guest on another blog, include a link to allow readers to sign up for your updates in the author byline.

14)  Create a campaign on Twitter for a free ebook or checklist and link them to a landing page that gathers their information.

15)  Use your Facebook business page to let people know about your ebooks and other promotions and include a link to those landing pages. You can also create an app on your timeline that promotes your updates as well as adding sharing buttons on your landing pages so that people can share your promotions with their friends.

16)  Post offers redeemable with an email address in your LinkedIn groups or recommend one of your offers as an answer in LinkedIn Answers.

17)  Promote offers and email sign up in your Google+ posts and the About section of your Google+ account.

18)  Use Pinterest to link to your lead generation offers. It will work best if you create a cover image for your campaign and pin that image on a Special Offers board that your clients can click on and repin.

19)  Use your YouTube channel to drive people to your sign up pages. Adding a call to action at the end of each video letting them how they can get more information will help drive them to those pages. You should also include this information in the text video information section.

20)  Partner up with one of your affiliates in a related field and advertise one of your offers that will be relevant to their client base in their email campaign. Include a link that lets them know how they can continue to receive updates from you.

21)  Encourage clients that you are currently targeting via postal mail to sign up for your email updates and opt out of postal mail. Let them know they can be environmentally friendly while receiving updates in a more timely manner. Be sure to include a URL in the piece of mail they can visit to sign up for your email campaign.

22)  Host your own offline event like conferences and educational panels and require each attendee to register online with their email address.

23)  Link to offers that capture email address on every page of your website. Keep the calls to action and special offers visible so they have access to sign up without having to dig for the right spot. Critical places to have links would be the main page of your blog, your About Us section and the Contact Us page.

24)  Breathe some new life into your old email lists. Send an email asking your older database to re-opt in to your mailings, but make sure the email is exciting and full of things they will have access to by opting in again. Also promise to remove any people who wish to be removed.

25)  Host a co-marketing webinar with a referral partner where you can both share your expertise and gain a new list of contacts through the registration sign up.

While many of these ideas may seem too simple, they are most likely something that you are not currently implementing. Trying all different angles will give you a wider pool to gather new lead information and grow your email list. These are all things you can start working on today without a lot of effort.

Do you have something that has worked in the past for gathering new emails for your database? We’d love to hear your ideas and tips that you can add to our list in the comments!

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Here are 9 ways to reduce the amount of email unsubscribes you receive from email marketing.

1. Segment your list more effectively. Email segmentation is important because it allows you to deliver only the most relevant and customized information to your subscribers. The more specific your segments are, the better the delivered information communicates directly to the receiver’s interests. Ultimately, making your message something in their inbox they don’t want to get rid of.

2. Map out your content. Now that you know more about your subscribers, you can manually map out your content to their behaviors. A good way to do this is by creating a Google Docs or use an Excel spreadsheet that you can organize which content will be sent to which segment lists of your receivers, and when.  Mapping out your content gives your receivers the proper content for their specific stage in the buying cycle. This will decrease instances of unsubscribes by making sure everything you send them is as relevant as possible.

3. Offer receivers opportunity to customize the frequency of emails. Similar to allowing subscribers select the types of emails they receive, you should also be allowing them to select the frequency in which they receive them. Giving them this option, whether it be multiple times daily or once a month, prevents you from bombarding them and leaving a sour taste in their mouth. A recommendation is to not only offer this with their editable email preferences but also on the page your unsubscribe link navigates as a final effort to save them.

4. Email frequency testing. Not all of your subscribers will tell you how often they’d like to be emailed by you, so be proactive and perform email frequency tests to determine with which frequency to communicate with them. Don’t forget that each segment list will have a different frequency that is right for them.

5. Offer different communication methods. If a subscriber is ready to unsubscribe, this doesn’t mean they don’t enjoy your content…it could mean that they don’t have the inbox room for it. Give them options to communicate with you in other ways such as your social media networks, blogs, monthly newsletters, and other areas you let your audience know more about you.

6. Have a consistent email blasting schedule. In order to manage expectation in the long term, you want to set expectations up front. When subscribers know when they’ll be getting emails from you, there is less of a chance your email will surprise them when they’re busy, overwhelmed, or have some sort of negative emotion to drive potential vengeful unsubscribers. Set their expectations right off the bat when they first opt into your emails about when they should expect to receive emails from you. In return, do your best to live up to that promise.

7. Control exclusivity. When you offer something exclusive only to your subscribers, this makes them feel privileged and keeps them from unsubscribing. They then realize that if they unsubscribe they get cut off from access to the offers you give them.

8. Make sure your emails aren’t loading slowly. Checking how your emails load and look to recipients with different emails and on mobile devices should be part of your email marketing routine. Don’t include images that are too large to load quickly, design elements that don’t render nicely on mobile devices, and other elements that might make their reading experience unpleasant. Remember that you only have a few seconds to catch their attention, and if they’re waiting for the message to load then chances are they’ll get frustrated and delete or even unsubscribe from your emails.

9. Consider the feedback. Despite all of this hard work, some people will still unsubscribe to your emails. Take that opportunity to seek feedback from them and take into consideration. You might notice trends that some of your topics don’t click well, and consider modifying your campaigning. Even though this may not save your unsubscriber, it can prevent future unsubscribing.

220 Marketing specializes in Online Marketing and Management for industries such as Insurance Marketing, Real Estate Marketing, and Mortgage Marketing.

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