Facebook has become perhaps the most popular social media platform out today. However, it’s not only for staying in touch with your old high school cronies and posting pics to show off your (air-quote fingers) “great” life. It also provides outstanding marketing opportunities for your business to increase its brand awareness.
Many choose to run ad campaigns on Facebook to take advantage of its marketing potential not knowing how to enhance their efforts in doing so, but here’s a few quick tips:
To set this off, let’s begin with the advice of start using more video. Studies show customers love seeing video, as it is more probable to entice them to engage with your business. Engagement metrics from Facebook display video among its top media choices that can be operated for marketing. Instead of using a still photo or posting content with a link, use videos to help your ad campaigns.
Aiming your Facebook ad campaign at followers of those with brands comparable to yours is another excellent strategy. This is in relation to the smart idea of compressing your audience to increase the quality of your results stemming from social media ads. Facebook certainly allows you to do this, and you can be aided in your attempts to appeal to similar clientele of well-established companies.
Your business can also be helped if it’s aiming at customers of other various brands that are non-competing in your market. To get really savvy, go ahead and generate different campaigns for every brand you’re aiming at the followers of to customize your message.
The next tip is to include content that can be shared to promote more customer interaction. Discover what type of content that seems to result in more engagement from your audience, then get maximum performance by securing paid ad campaigns for your promotional efforts. Use this strategy as an alternative to just marketing your company’s services and products directly on Facebook.
Speaking of marketing your company directly on Facebook all the time—as in pushing your product or service in people’s faces constantly—it has a negative effect on your ad campaign. You must realize that relating to your customers and proving you and your company actually care about their needs is imperative. Harboring and fostering relationships with your customers through genuine posts and content that relates to them will only lead to an increased amount of engagement.
Thus, you’ll have a better chance of generating more business from your Facebook ad campaigns, which will only lead to you to really be able to broadcast your (air-quote fingers again!) “great” life to all your old high school cronies on Facebook even more!
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