Why You Need to Meet With Your Marketing Team at Least Once per Quarter

jason-goodman-vbxyFxlgpjM-unsplash

Many of us take our vehicles in for regularly scheduled maintenance such as oil and filter changes, or tire rotations. Why do we make these appointments? The goal is to keep everything running smoothly, identify possible problems, and plan for future maintenance. If you ignore regular maintenance, big issues start to arise that could have… [Read More]

Best Practices for Following up With Your Online Leads

magnet-me-315vPGsAFUk-unsplash

Your website is a powerful tool for generating online leads. Your ability to effectively follow-up with each lead is what determines if a lead falls through the cracks or you are able to convert those leads into sales. Too much contact can push a potential client away, while not enough contact will cause them to… [Read More]

Why Regular Content Updates Are So Important for Your Website

MicrosoftTeams-image (7)

If you have spent any time researching search engine optimization, you have likely heard the phrase, “content is king.” While search engines are always evolving and improving, your website content will always be one of the most important factors for search engine ranking. Quality content is not only about search engine ranking though. A sound… [Read More]

Understanding the Most Common Google Analytics Terms

luke-chesser-JKUTrJ4vK00-unsplash

Google analytics is a free tool available to anyone and can offer great insight into the behavior of website visitors. A good understanding of this information allows you to make changes to your site, ad campaigns, and landing pages to improve traffic and make more conversions. Unfortunately, Google analytics often intimidates many users, so it goes unused. Don’t worry, we’re here… [Read More]

A Look at the Importance of Quality Lead Capture Forms

blog-lead-capture-tablet

As a business, you have probably spent a lot of time having a website designed and created to market your product and services. You might direct people back to that website through paid advertisements or through posts made on your numerous social media accounts. Perhaps to a beautiful landing page with the perfect call-to-action.   You feel you have done everything right, but you noticed that you don’t seem to be… [Read More]

The Big Three of Local Ranking: Relevance, Distance, Prominence

google laptop

Whenever you do a search for local businesses, Google returns a group of three results known as the local pack or local 3 pack. These results appear at the top of the page above organic results and either above or below paid results depending on the specific search terms. The goal of improving your local SEO is to make sure your… [Read More]

The Best Times to Post on Popular Social Media Sites

mobile-phone-1917737_1920 (1)

Social media marketing can be tricky at times. If you can even find the time throughout your busy day to post, you have to carefully consider a number of factors to get the most out of your social media posts. Posting too little or too much, or at the wrong time of day, can make the difference between successful posts and ones that goes… [Read More]

Just How Important Is Speed to Lead?

watch

What exactly is speed to lead? Speed to lead refers to the amount of time it takes from the moment a potential customer fills out a lead form until they are first contacted. In the digital era where online consumers have endless options and little patience, every second matters when it comes to how fast you respond to leads. You may… [Read More]

5 Email Marketing Tips for More Successful Campaigns

email-3249062_1280

Email marketing is one of the most valuable marketing tools that a business can have. There are a few factors that separate good email campaigns from great email campaigns. Here are 5 email marketing tips that will help you start creating more effective and engaging email campaigns.  1) Segmenting Your Contacts  Before you even send your… [Read More]

Major Factors That Influence Organic SEO Placement

search-engine-optimization-4111000_1920

If your business uses a website, you have most likely done a little bit of homework on search engine optimization or have at least heard of it. Search engine optimization, or SEO, revolves around increasing the quality and quantity of traffic to your website through organic search results. Organic search results are any unpaid results… [Read More]