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Social Media posts are a great way to give your business more exposure. While posting is beneficial, tagging and hashtagging can give your posts substantially greater reach. Tags and hashtags are used across all of the most popular social media sites so it important to understand how and why you should use them. Tags Tags… [Read More]
Your website is a tool for generating business. You might have a beautiful website with all the bells and whistles, but your lead generation efforts can fall short simply because of the length and quality of your lead capture forms. If a form is too short, you may end up with too many low-quality leads… [Read More]
Written by Kyle O. There’s no denying the power that social media has not only to connect people across the world, but also to connect them with products and services they want and need. Two billion people use Facebook each month, sharing their interests and goals, among other information, which allows for highly targeted ad campaigns. Our blog… [Read More]
Written by Kyle O. There’s a reason that lots of companies hire agencies to develop a brand identity. Branding goes beyond your company’s logo, slogan, and style – it creates the feeling that people have about your brand. Creating a successful brand requires finesse and a targeted plan. This week’s blog is an introduction to branding… [Read More]
Written by Kyle O. Google AdWords is a paid advertising system that allows businesses to pay to be found when users search on Google.com for a certain type of product, service, or related keyword. Google AdWords is divided into two types of networks: Search and Display. In this week’s digital marketing blog, learn about Google AdWords Search… [Read More]
Brought to you by Kyle O. In our last blog, we introduced you to Google Analytics, a free service from Google that allows you to measure who visits your website and how they interact with it. Once you have a basic understanding of Google Analytics, the next step is to use the data you receive from it, to identify… [Read More]
Written By Kyle O. Google Analytics provides an amazing amount of insight for business owners interested in who their website audience is. On the basic level, Google Analytics is a free service, although there is an enterprise version with more advanced features. In this week’s blog, we’ll talk about the types of data you receive from Google… [Read More]
Written by Kyle O. Building a list of business contacts takes time and effort. To maximize your ROI from your list, it’s essential that you properly organize your contact database, so you can deliver poignant messaging to them and measure your success in the digital space. Digital contact management professionals and software tools can help you… [Read More]
Written by Kyle O. Email Marketing Is Still Valuable With all the touch points where you can connect with potential and existing clients online, you may be wondering if email marketing in still valuable. The answer is yes; email marketing remains one of the best ways to connect with your clients when it’s used correctly. It’s a great pathway to… [Read More]
Written by Kyle O. Social ranking is an umbrella term that describes several different ways that your business is evaluated and graded online by customers. Social ranking is fluid, changing as more and more people write reviews, testimonials, and critique your business online. In the digital age, your social ranking is a crucial metric that oftentimes may determine whether someone patronizes your… [Read More]
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