LinkedIn has a lot of tools available for you to make the most of your recruiting efforts for both hiring new employees and generating new business. HubSpot has discovered that LinkedIn is 277% more effective at generating leads than Facebook or Twitter, so it makes perfect sense to advertise your profile or company page on your personal website.
LinkedIn has also become the most used social network for job recruitment. Integrating the LinkedIn plug ins to your website will help maximize your efforts and really take advantage of the power of LinkedIn to help find new employees and new customers.
Here are 9 tools that can help you out and how to use them.
1. Share Button
Just like the Facebook share button, this allows people to share your website with other people in their network if they find it informational. It is best to use this button sparingly and place it on informational pages that will make sense to your audience.
If you have any how to guides or ebooks on your site, this is a must have on each of those pages to help spread your information.
2. Recommend Button
This button will help people visiting your site recommend your products or services to their network on LinkedIn. The recommend button can also let you feature products in your LinkedIn company page.
Intel had a great idea by featuring a product that already had a lot of recommendations to get more customers to use that product, and also encourage even more people to recommend that product if they hadn’t done so.
3. Follow Company Button
Follow Company allows you to grow the amount of people following you on LinkedIn directly from your website. Once the user follows you, they will automatically get your LinkedIn updates in their feed which will help keep them engaged with your brand.
The follow button should be put on your homepage, about us, and blog section of the website. You can also place the button in the header or footer to draw even more attention to this tool.
4. Company Profile
The company profile plug in will help you showcase a virtual business card for your company. As seen in the example from LinkedIn, it will have your company logo, description, number of employees, and even a follow button if you are logged in to your LinkedIn account.
You can choose to display a simpler version of this plug in if you just want to display your company information and logo. It’s best to add this to your homepage with your other Social Media logos/information.
5. Company Insider
The company insider tool allows you to showcase your employees on your site. It adds a little more of a personal feel, and also gives your customers access to check out the experience that your employees have. This is best set up in a “meet our team” or careers section on your website. This tool also gives potential employees a chance to see who they might be working with. It will help showcase the size of your company and the growth you’ve had.
6. Member Profile
Are you the only employee at your company? Do you belong to part of a bigger company but have your own website to generate your own business? If the answer is yes, the Member Profile tool was made for you! This is for people who only have one or two employees, or if you have a blog that only you contribute to. It has your job title and a link to your profile, as well as a way for people to see connections you have in common (if you are logged in to LinkedIn) or people who have viewed your profile.
7. Apply Button
The Apply button gives you a great resource for people to apply directly from their LinkedIn account. This will let you see their experience on their profile, as well as provide a more streamlined process for them to get their resume over to you.
The apply plug in gives you a simple button that will fit on any page in your website, and open up a place for the applicant to sign in to their LinkedIn account after clicking on it. This feature also allows you to personalize the form with your company logo and location.
8. Sign In With LinkedIn
Any website that requires their users to log in to their site can benefit from this tool. This essentially lets a visitor on your site log in with their LinkedIn account so that they can post information to your website with their LinkedIn profile information. This will allow them to feel more comfortable contributing to their site because they will not have to fill out a new registration form.
This form is also a benefit for your company, because it will help you gather information on your users without necessarily having to do a case study or send out a survey.
9. Jobs You May Be Interested In
While this tool will only work for those who have paid to list jobs on LinkedIn, it can be very useful to include in your careers page if you’ve paid for those listings. If a user is viewing your plug in while logged into LinkedIn, it will give them a list of the jobs you have open that are most relevant to their experience.
This plug in also gives you the option to link to jobs from other companies that the person might be qualified for, but this is only useful for job listing sites, not necessarily your site.
Integrating these tools into your site is as easy as visiting LinkedIn and generating the code. If you are a current 220 customer, you can place this code into any advanced editor, or send it in to our service department to have it added. Take a few moments to add these to your site can help make your website more interactive and help get you some return back from the time you’ve spent creating your account on LinkedIn.
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