On Wednesday, December 14th LinkedIn announced the new Polls feature for their one million Groups and growing. The main objective for this new feature is to aim to spark more conversation on quick reads.
Ian McCarthy, principal product manager at LinkedIn, wrote via the LinkedIn Blog that the feature came about after Group Moderators shared that they were looking for “easy, time-sensitive ways to generate conversations within the group.” Polls was designed to do just this. Evidently, these “easy, time-sensitive” conversations weren’t happening at a rate quick enough after moderators posted articles and blog posts.
The way it works is that anyone in a Group can create a poll. Don’t want to give everyone in the group access to create their own polls? No problem! The Group Moderators can control this from modifying Group Settings.
After LinkedIn tried out the Polls with Harvard Business Review’s Group of 150 and received 64 responses, LinkedIn concluded that due to the strong participant to non participant ratio, Polls will help increase activity beyond networking and job seeking. Although the ability to poll on LinkedIn isn’t new, until now, such polls haven’t ever been aimed at Groups until now. Happy Polling!