If your business has not jumped on the bandwagon yet and created a Facebook page, LinkedIn profile, Tweeter feed, or Google+ profile you might want to reconsider.
A recent study done by Pew Research Center reports that 65% of all U.S. adults now use social networking sites, up from 61% last year and just 5% in 2005. Americans over the age of 30 accounted for most of social networking’s growth over the past year, with seniors accounting for the bulk of it. In fact, one-third of adults ages 65 and older say they actively use social networking sites. Although individuals between the ages of 18 and 29 years old remain the most active on social networking sites today, accounting for 83% of the total, its safe to say we can not count the baby boomers out.
Pew Research Center also reports that on a typical day 43% of U.S. adults visit websites like Facebook, Twitter, and LinkedIn, which is an increase from 38% a year ago. Among Internet users ages 50 to 64, usage of social networking sites on a typical day increased to 32% from 20%. This is a significant increase showing the ever-growing popularity of social networking sites amongst the older generations.
“The younger population is not my target market” is no longer a legitimate excuse for small businesses not taking advantage of social networking sites.