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Buying a home is a huge milestone, but for first-time buyers, it can also be overwhelming. That’s where email marketing comes in—it’s your secret weapon to educate, build trust, and guide potential homeowners through the process. For mortgage loan officers like you, the right email campaign can turn curious prospects into confident clients. Unlike social… [Read More]
Email marketing is one of the most valuable marketing tools that a business can have. There are a few factors that separate good email campaigns from great email campaigns. Here are 5 email marketing tips that will help you start creating more effective and engaging email campaigns. 1) Segmenting Your Contacts Before you even send your… [Read More]
As a loan officer, it is important to have a sound marketing strategy in place if you want to be successful. Mortgages are a complex product with many options and consumers need guidance when shopping for one. The person they choose to work with when buying a home is often just as important as the… [Read More]
Landing pages are a must when it comes to targeted marketing. Whether you are running paid ads to drive traffic to your website or sending out an email campaign with a special offer, you want to ensure your landing page is optimized for conversions. Whether you are just starting out in the marketing world, or… [Read More]
E-newsletter’s can get deleted almost as quickly as snapping your fingers. The goal is to have content that is eye catching and will make them want to read your newsletter every time it gets sent out. Think about your newsletter as if thousands of people are going to be reading it. Keeping their attention and… [Read More]
1. Use some sort of “bait” to boost the chances of your email actually being opened: In the subject line of the email, if you include some kind of incentive or deal, your open rates can increase by as much as 50%. “Receive a free ITunes gift card with a purchase of $50 or more”… [Read More]
Did you know that your email database decreases by 25% each year? Pretty shocking, but it’s a fact. People change jobs and get new company emails, they decide they want to unsubscribe from your list, or they finally stop checking that old email address they were holding on to. To make sure you are keeping… [Read More]
Email marketing is a method that marketers learn to accept that a certain amount of their email list depreciates, but when it reduces to the point of significant unsubscribers it is time to put a pause to it. Unsubscribes are discouraging, and you can’t help but wonder if there is something you could have done… [Read More]
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