Why Positive Online Reviews are Important—And How to get Them!

The Local Consumer Review Survey (2012) has released its findings and validated one thing that we already new—online reviews are VERY important to your business! Let’s explore together why consumers are searching online reviews more than ever and why it is crucial to have an arsenal of online reviews accessible to them. Once we understand… [Read More]

7 Steps to Creating a Powerful Landing Page

7 Steps to Creating a Powerful Landing Page While most inbound marketing strategists are skilled at creating great content on Youtube channels and drafting lead nurturing email campaigns, they have the tendency to only focus on conversion when designing landing pages and overlook simple tweaks that will make people abandon a page.  Below you will… [Read More]

SEO for your YouTube Videos

Optimizing content and publishing it in a way that will get found on search engines is important for inbound marketing. Content can come in different forms, it doesn’t always necessarily mean written word. Videos are also an important part of content, and since YouTube is not only the most popular video site but is now… [Read More]

Facebook Launches Real Time Analytics

Understanding and evaluating page Insights can help engage a wider audience and create more interactions with your content. Collecting this data is important for all businesses but it’s also how you use this data that will set you apart. During the Facebook Marketing Live event, Facebook announced the launch of real time analytics for Facebook… [Read More]

5 Ways to Get Ready for Facebook’s Timeline Launch

Facebook is planning to convert business pages to the Timeline format. The announcement of Timeline for business pages is expected to come on February 29th during a marketing conference in New York City. When Timeline was rolled out for personal profiles there were a lot of mixed feelings. Timeline hasn’t been an option for brands… [Read More]

LinkedIn’s new “Follow Company” Button Recently Rolled Out

The newest launch from LinkedIn allows brands to embed a “Follow Company” button to their homepages. This new option makes promoting the brand pages much easier and allows business owners to bring more awareness to their brand through the social network. This button is very similar to “Liking” a page on Facebook or following on… [Read More]

Followers are important even if they do not become a customer!

Is it more beneficial to have 50 qualified followers on your social media platforms or 1,000 followers who will never purchase anything from you? Many business-minded individuals would answer that 50 qualified followers would be much more beneficial. They would be incorrect. Research shows that having more followers on your social media platforms directly affects… [Read More]

Boosting Your SEO with Google+

Google is doing everything possible to coerce its users to join Google+, its latest social networking platform. The plugs for Google+ have been anything but subtle and are displayed on Google’s homepage with a call-to-action. New Gmail accounts even come with automatic Google+ registration. Ever since Google introduced its Google Plus Your World in January… [Read More]

How to Get Free Advertising on Google

Many small businesses do not know that you can get some free advertising on Google, using Google Local or Google Maps, this will basically allow you to advertise on Google for free with, and potentially outrank organic results without doing the hard work. Google is looking to increase the value of their local search and… [Read More]