One of your most important assets as a company is your email list. No matter where they are at in your prospect funnel, it’s important to keep them up to date on everything you have to offer. It’s also a great opportunity to generate referrals from past clients, and cross-promote products they may not know… [Read More]

So you started a Facebook profile. There’s a tweet or two on Twitter from your account. You even went online and created a spot for your business on Google +. Great! You tell customers and other people that you have a social media presence, and technically you do. Yet you honestly don’t know when the… [Read More]

(Whispers) “If you build your local SEO, they will come.” All business owners understand the importance of SEO. However, it’s local SEO that is becoming more of the craze these days. The process of optimizing your website and directory listings to appear higher in local search rankings, local SEO has become downright crucial for business… [Read More]

Facebook has become perhaps the most popular social media platform out today. However, it’s not only for staying in touch with your old high school cronies and posting pics to show off your (air-quote fingers) “great” life. It also provides outstanding marketing opportunities for your business to increase its brand awareness. Many choose to run… [Read More]

Breaking news: no matter how great your business is doing, you’re likely making at least one digital marketing-mistake. Don’t worry, after quickly reading this, you’ll be able to recognize what you’re doing wrong and correct it. To start (and not to be Captain Obvious here), do not ignore your digital marketing assets. Use your Facebook… [Read More]

Emails. We all get them at work, and spend a ton of time writing and answering them. We type our thoughts out and hit send without giving much thought to what we’re actually doing. However, there are some things you can do to improve your email skills that can actually help your career. Sure, there’s… [Read More]

“Build your own website”, they said. “You can do it all for free”, they said. “There’ll be no problems”, they said. It’s certainly understandable for small business owners to want to save money and use the most cost-effective methods to run their companies. However, using a free-website builder to construct and host your site just… [Read More]

Many of the best methods and practices of generating more traffic to your site can actually be aided by Google. To start, submit your site’s pages to Google’s index for free. Use Google’s webmaster tools so its web crawler can thoroughly review your site. Google will also get to find out which of your pages… [Read More]