Why Regular Content Updates Are So Important for Your Website

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If you have spent any time researching search engine optimization, you have likely heard the phrase, “content is king.” While search engines are always evolving and improving, your website content will always be one of the most important factors for search engine ranking. Quality content is not only about search engine ranking though. A sound… [Read More]

SEO For Dummies

 SEO= Search Engine Optimization SEO is the process of making your website appear higher on the search engine such as Google or Yahoo. It is the practice of promoting your website and making it stronger to increase the amount of traffic. There are several different ways to make your website more “search engine friendly”. Think of… [Read More]

What is Google Hummingbird and How Does it Affect me?

In the first major update to their algorithm since 2001, Google recently announced the implementation of the new Hummingbird update. In the ongoing quest to make their system think like a human, these updates help even further weed out sites with canned, outdated content. While the last Google updates Panda and Penguin only affected about 5% of searches, Hummingbird is expected to impact 20% of all searches—a number that even further illustrates how important it is to know what this means for you.

Search Engine Optimization

220 Marketing’s Search Engine Optimization Search Engine Optimization is defined as improving the volume of traffic to a website from a search engine (i.e. Google) via the “natural” or “organic” results. It is estimated that roughly 80% of the sales converted from the internet occur in the natural results. This is why 220 Marketing is… [Read More]