Just How Important Is Speed to Lead?

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What exactly is speed to lead? Speed to lead refers to the amount of time it takes from the moment a potential customer fills out a lead form until they are first contacted. In the digital era where online consumers have endless options and little patience, every second matters when it comes to how fast you respond to leads. You may… [Read More]

5 Email Marketing Tips for More Successful Campaigns

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Email marketing is one of the most valuable marketing tools that a business can have. There are a few factors that separate good email campaigns from great email campaigns. Here are 5 email marketing tips that will help you start creating more effective and engaging email campaigns.  1) Segmenting Your Contacts  Before you even send your… [Read More]

Major Factors That Influence Organic SEO Placement

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If your business uses a website, you have most likely done a little bit of homework on search engine optimization or have at least heard of it. Search engine optimization, or SEO, revolves around increasing the quality and quantity of traffic to your website through organic search results. Organic search results are any unpaid results… [Read More]

Increase Your Social Media Reach with Tags and Hashtags

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Social Media posts are a great way to give your business more exposure. While posting is beneficial, tagging and hashtagging can give your posts substantially greater reach. Tags and hashtags are used across all of the most popular social media sites so it important to understand how and why you should use them. Tags Tags… [Read More]

Generating More High-Quality Leads with Shorter Lead Capture Forms

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Your website is a tool for generating business. You might have a beautiful website with all the bells and whistles, but your lead generation efforts can fall short simply because of the length and quality of your lead capture forms. If a form is too short, you may end up with too many low-quality leads… [Read More]

An Overview of Facebook Advertising

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Written by Kyle O. There’s no denying the power that social media has not only to connect people across the world, but also to connect them with products and services they want and need. Two billion people use Facebook each month, sharing their interests and goals, among other information, which allows for highly targeted ad campaigns. Our blog… [Read More]

Branding for Dummies

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Written by Kyle O. There’s a reason that lots of companies hire agencies to develop a brand identity. Branding goes beyond your company’s logo, slogan, and style – it creates the feeling that people have about your brand. Creating a successful brand requires finesse and a targeted plan. This week’s blog is an introduction to branding… [Read More]

AdWords Search and Display Networks

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Written by Kyle O. Google AdWords is a paid advertising system that allows businesses to pay to be found when users search on Google.com for a certain type of product, service, or related keyword. Google AdWords is divided into two types of networks: Search and Display. In this week’s digital marketing blog, learn about Google AdWords Search… [Read More]

Boost Your Online Presence with Analytics

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Brought to you by Kyle O. In our last blog, we introduced you to Google Analytics, a free service from Google that allows you to measure who visits your website and how they interact with it. Once you have a basic understanding of Google Analytics, the next step is to use the data you receive from it, to identify… [Read More]