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Whenever you do a search for local businesses, Google returns a group of three results known as the local pack or local 3 pack. These results appear at the top of the page above organic results and either above or below paid results depending on the specific search terms. The goal of improving your local SEO is to make sure your… [Read More]
Social media marketing can be tricky at times. If you can even find the time throughout your busy day to post, you have to carefully consider a number of factors to get the most out of your social media posts. Posting too little or too much, or at the wrong time of day, can make the difference between successful posts and ones that goes… [Read More]
What exactly is speed to lead? Speed to lead refers to the amount of time it takes from the moment a potential customer fills out a lead form until they are first contacted. In the digital era where online consumers have endless options and little patience, every second matters when it comes to how fast you respond to leads. You may… [Read More]
Email marketing is one of the most valuable marketing tools that a business can have. There are a few factors that separate good email campaigns from great email campaigns. Here are 5 email marketing tips that will help you start creating more effective and engaging email campaigns. 1) Segmenting Your Contacts Before you even send your… [Read More]
If your business uses a website, you have most likely done a little bit of homework on search engine optimization or have at least heard of it. Search engine optimization, or SEO, revolves around increasing the quality and quantity of traffic to your website through organic search results. Organic search results are any unpaid results… [Read More]
As a loan officer, it is important to have a sound marketing strategy in place if you want to be successful. Mortgages are a complex product with many options and consumers need guidance when shopping for one. The person they choose to work with when buying a home is often just as important as the… [Read More]
Social Media posts are a great way to give your business more exposure. While posting is beneficial, tagging and hashtagging can give your posts substantially greater reach. Tags and hashtags are used across all of the most popular social media sites so it important to understand how and why you should use them. Tags Tags… [Read More]
Your website is a tool for generating business. You might have a beautiful website with all the bells and whistles, but your lead generation efforts can fall short simply because of the length and quality of your lead capture forms. If a form is too short, you may end up with too many low-quality leads… [Read More]
Written by Kyle O. There’s no denying the power that social media has not only to connect people across the world, but also to connect them with products and services they want and need. Two billion people use Facebook each month, sharing their interests and goals, among other information, which allows for highly targeted ad campaigns. Our blog… [Read More]
Written by Kyle O. There’s a reason that lots of companies hire agencies to develop a brand identity. Branding goes beyond your company’s logo, slogan, and style – it creates the feeling that people have about your brand. Creating a successful brand requires finesse and a targeted plan. This week’s blog is an introduction to branding… [Read More]
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