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We’ve all seen it and been tempted to click on it. Heck, some of us have probably already clicked out of curiosity. We’re talking about the “Boost Post” button on your Facebook page. So what exactly does this little blue button do? It helps you reach your current and prospective clients on Facebook with your… [Read More]
When the internet first started booming, getting high search engine placement was simple. Slap up a website, add a bunch of keywords and zip codes, and finish with some content you copied from another site and you’re ready to go! With so many websites out there these days, getting decent placement is harder now than… [Read More]
For most people, one of the biggest struggles with Instagram marketing has been that you can’t toggle between accounts. This made it hard for those with separate personal and business accounts, because it required a couple more steps than something like posting to a Facebook page. Pair this with the fact that you can only… [Read More]
Local SEO has seen some changes recently and it’s imperative to understand the new Snack Pack and what these modifications mean for your rankings in local search results. The most substantial and noticeable difference is that the fluctuating pack of one, three or seven ordinarily displayed is now replaced with only three results across the board.
So you finally came into the 21st century and set up a Facebook page for your business; now what? Setting up the account is a great first step, but there is still a long way to go before your page becomes a lead generating tool to supplement the rest of your marketing efforts. Now that… [Read More]
Landing pages are a must when it comes to targeted marketing. Whether you are running paid ads to drive traffic to your website or sending out an email campaign with a special offer, you want to ensure your landing page is optimized for conversions. Whether you are just starting out in the marketing world, or… [Read More]
One of your most important assets as a company is your email list. No matter where they are at in your prospect funnel, it’s important to keep them up to date on everything you have to offer. It’s also a great opportunity to generate referrals from past clients, and cross-promote products they may not know… [Read More]
So you started a Facebook profile. There’s a tweet or two on Twitter from your account. You even went online and created a spot for your business on Google +. Great! You tell customers and other people that you have a social media presence, and technically you do. Yet you honestly don’t know when the… [Read More]
(Whispers) “If you build your local SEO, they will come.” All business owners understand the importance of SEO. However, it’s local SEO that is becoming more of the craze these days. The process of optimizing your website and directory listings to appear higher in local search rankings, local SEO has become downright crucial for business… [Read More]
Facebook has become perhaps the most popular social media platform out today. However, it’s not only for staying in touch with your old high school cronies and posting pics to show off your (air-quote fingers) “great” life. It also provides outstanding marketing opportunities for your business to increase its brand awareness. Many choose to run… [Read More]
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