Boosting Your Insurance Agency’s Online Reputation

Business Reputation

Your online reputation is not just important—it’s essential for success in today’s competitive business environment, whether you’re running a traditional insurance office or a home-based operation. Before a potential client even picks up the phone to call, they’re looking your business up online. The information they find—your reviews, your address, and your website—will influence their… [Read More]

Why Local SEO is Essential for Mortgage Brokers

Local SEO Blog

The mortgage industry is highly competitive, with national lenders investing heavily to dominate the online search results. For independent mortgage brokers, this digital landscape can be daunting. But here’s the good news—your potential clients are likely searching for local services. When homebuyers search for terms like “mortgage broker near me” or “best home loan rates… [Read More]

The Ultimate Guide to Improving SEO for Mortgage, Insurance, and Finance Professionals

SEO Blog

Building an online presence is no longer optional for mortgage professionals, insurance agencies, and financing experts. A solid SEO (Search Engine Optimization) strategy is the key to attracting high-quality leads, driving traffic to your website, and outpacing competitors. If you’re struggling to stand out in search results, this guide is for you. We’ll cover everything… [Read More]

Why Regular Content Updates Are So Important for Your Website

MicrosoftTeams-image (7)

If you have spent any time researching search engine optimization, you have likely heard the phrase, “content is king.” While search engines are always evolving and improving, your website content will always be one of the most important factors for search engine ranking. Quality content is not only about search engine ranking though. A sound… [Read More]

SEO For Dummies

 SEO= Search Engine Optimization SEO is the process of making your website appear higher on the search engine such as Google or Yahoo. It is the practice of promoting your website and making it stronger to increase the amount of traffic. There are several different ways to make your website more “search engine friendly”. Think of… [Read More]

What is Google Hummingbird and How Does it Affect me?

In the first major update to their algorithm since 2001, Google recently announced the implementation of the new Hummingbird update. In the ongoing quest to make their system think like a human, these updates help even further weed out sites with canned, outdated content. While the last Google updates Panda and Penguin only affected about 5% of searches, Hummingbird is expected to impact 20% of all searches—a number that even further illustrates how important it is to know what this means for you.

Search Engine Optimization

220 Marketing’s Search Engine Optimization Search Engine Optimization is defined as improving the volume of traffic to a website from a search engine (i.e. Google) via the “natural” or “organic” results. It is estimated that roughly 80% of the sales converted from the internet occur in the natural results. This is why 220 Marketing is… [Read More]