If you have spent any time researching search engine optimization, you have likely heard the phrase, “content is king.” While search engines are always evolving and improving, your website content will always be one of the most important factors for search engine ranking. Quality content is not only about search engine ranking though. A sound… [Read More]
Whenever you do a search for local businesses, Google returns a group of three results known as the local pack or local 3 pack. These results appear at the top of the page above organic results and either above or below paid results depending on the specific search terms. The goal of improving your local SEO is to make sure your… [Read More]
If your business uses a website, you have most likely done a little bit of homework on search engine optimization or have at least heard of it. Search engine optimization, or SEO, revolves around increasing the quality and quantity of traffic to your website through organic search results. Organic search results are any unpaid results… [Read More]
In the first major update to their algorithm since 2001, Google recently announced the implementation of the new Hummingbird update. In the ongoing quest to make their system think like a human, these updates help even further weed out sites with canned, outdated content. While the last Google updates Panda and Penguin only affected about 5% of searches, Hummingbird is expected to impact 20% of all searches—a number that even further illustrates how important it is to know what this means for you.
You’ve heard it more times that you can remember: visual content gets more interaction and response than content with just text or links to other sites. It also provides a break for those marketers who may not have an English degree that can always create new, engaging content. Now you know how important it is… [Read More]
Continuing our discussion from yesterday, we will now move on to measuring the success of your website. There are a number of different items that are included in analytic reports, and it can get overwhelming. If you focus on these five items, it will give you an overall picture of how your site is doing… [Read More]
Search engine giant Google announced that they will be rolling out a new algorithm designed to reward those with relevant content written with the reader in mind and in turn penalize those that write just for the search engines to find their site. This is another step in the direction Google is trying to take… [Read More]
220 Marketing’s Search Engine Optimization Search Engine Optimization is defined as improving the volume of traffic to a website from a search engine (i.e. Google) via the “natural” or “organic” results. It is estimated that roughly 80% of the sales converted from the internet occur in the natural results. This is why 220 Marketing is… [Read More]