As a business, you have probably spent a lot of time having a website designed and created to market your product and services. You might direct people back to that website through paid advertisements or through posts made on your numerous social media accounts. Perhaps to a beautiful landing page with the perfect call-to-action. You feel you have done everything right, but you noticed that you don’t seem to be… [Read More]
The Big Three of Local Ranking: Relevance, Distance, Prominence
Whenever you do a search for local businesses, Google returns a group of three results known as the local pack or local 3 pack. These results appear at the top of the page above organic results and either above or below paid results depending on the specific search terms. The goal of improving your local SEO is to make sure your… [Read More]
What is Google Hummingbird and How Does it Affect me?
In the first major update to their algorithm since 2001, Google recently announced the implementation of the new Hummingbird update. In the ongoing quest to make their system think like a human, these updates help even further weed out sites with canned, outdated content. While the last Google updates Panda and Penguin only affected about 5% of searches, Hummingbird is expected to impact 20% of all searches—a number that even further illustrates how important it is to know what this means for you.
This Week’s Social Media Updates
There were a few big announcements this week in the world of social media. Facebook and Twitter both had updates that will help make everything easier to use. Have you tried any of these new features? We’d love to hear if it has helped or hurt you in the comments! Facebook and WordPress Combine This… [Read More]
15 Things People Don’t Like About Your Website
When sending people to your website, it’s important to keep in mind that the website should be appealing and put the customer at ease. This should be a no brainer, but you may have a lot of things on your site that you don’t even realize they annoy your customers. Whether it is because you… [Read More]
Why Google+ Is in a Position to Succeed at Business
Google+ was released last summer with full forces, ready to compete with Facebook. Despite having more than 100 million users, Google+ has failed to slow Facebook’s growth. But don’t dismiss Google+ just yet. The network is becoming the social networking tool of choice for savvy business owners and office workers. A recent Forrester study reported… [Read More]
25 Creative Ways to Grow Your Marketing List
Did you know that your email database decreases by 25% each year? Pretty shocking, but it’s a fact. People change jobs and get new company emails, they decide they want to unsubscribe from your list, or they finally stop checking that old email address they were holding on to. To make sure you are keeping… [Read More]
Google’s New Algorithm Will Punish Overly Optimized Sites
Search engine giant Google announced that they will be rolling out a new algorithm designed to reward those with relevant content written with the reader in mind and in turn penalize those that write just for the search engines to find their site. This is another step in the direction Google is trying to take… [Read More]