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by Novi S. Search engine optimization may seem like a labyrinth of complicated strategies, but the truth is there are simple things you can do to boost your Local SEO. Here are 3 easy ways you can optimize your site for local searches: 1) Online directories Your business information is online, whether you put it… [Read More]
In January, Google announced they would display a “not secure” warning in the Chrome browser for websites that gather sensitive information like credit card numbers and are not on a secure server. This was their effort to help cut down on identity theft online and protect consumers. They also started using the SSL Certificate as… [Read More]
It’s the most wonderful time of the year! Cheerful carols are playing everywhere you go and people are in the giving mood. Everyone is out buying gifts for the special people on their list. While this can help put you in a cheery mood, it can also leave you vulnerable to thieves who want to… [Read More]
Your current client base can be an excellent source for new revenue. They are already familiar with your business practices and have (hopefully) had a great experience with you in the past. Many of us don’t know how to approach clients to sell them additional products or upgrading ones they already have, but it can… [Read More]
We’ve all seen it and been tempted to click on it. Heck, some of us have probably already clicked out of curiosity. We’re talking about the “Boost Post” button on your Facebook page. So what exactly does this little blue button do? It helps you reach your current and prospective clients on Facebook with your… [Read More]
When the internet first started booming, getting high search engine placement was simple. Slap up a website, add a bunch of keywords and zip codes, and finish with some content you copied from another site and you’re ready to go! With so many websites out there these days, getting decent placement is harder now than… [Read More]
For most people, one of the biggest struggles with Instagram marketing has been that you can’t toggle between accounts. This made it hard for those with separate personal and business accounts, because it required a couple more steps than something like posting to a Facebook page. Pair this with the fact that you can only… [Read More]
Local SEO has seen some changes recently and it’s imperative to understand the new Snack Pack and what these modifications mean for your rankings in local search results. The most substantial and noticeable difference is that the fluctuating pack of one, three or seven ordinarily displayed is now replaced with only three results across the board.
So you finally came into the 21st century and set up a Facebook page for your business; now what? Setting up the account is a great first step, but there is still a long way to go before your page becomes a lead generating tool to supplement the rest of your marketing efforts. Now that… [Read More]
Landing pages are a must when it comes to targeted marketing. Whether you are running paid ads to drive traffic to your website or sending out an email campaign with a special offer, you want to ensure your landing page is optimized for conversions. Whether you are just starting out in the marketing world, or… [Read More]
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