Facebook Launches Real Time Analytics

Understanding and evaluating page Insights can help engage a wider audience and create more interactions with your content. Collecting this data is important for all businesses but it’s also how you use this data that will set you apart. During the Facebook Marketing Live event, Facebook announced the launch of real time analytics for Facebook… [Read More]

5 Ways to Get Ready for Facebook’s Timeline Launch

Facebook is planning to convert business pages to the Timeline format. The announcement of Timeline for business pages is expected to come on February 29th during a marketing conference in New York City. When Timeline was rolled out for personal profiles there were a lot of mixed feelings. Timeline hasn’t been an option for brands… [Read More]

LinkedIn’s new “Follow Company” Button Recently Rolled Out

The newest launch from LinkedIn allows brands to embed a “Follow Company” button to their homepages. This new option makes promoting the brand pages much easier and allows business owners to bring more awareness to their brand through the social network. This button is very similar to “Liking” a page on Facebook or following on… [Read More]

Followers are important even if they do not become a customer!

Is it more beneficial to have 50 qualified followers on your social media platforms or 1,000 followers who will never purchase anything from you? Many business-minded individuals would answer that 50 qualified followers would be much more beneficial. They would be incorrect. Research shows that having more followers on your social media platforms directly affects… [Read More]

Boosting Your SEO with Google+

Google is doing everything possible to coerce its users to join Google+, its latest social networking platform. The plugs for Google+ have been anything but subtle and are displayed on Google’s homepage with a call-to-action. New Gmail accounts even come with automatic Google+ registration. Ever since Google introduced its Google Plus Your World in January… [Read More]

How to Get Free Advertising on Google

Many small businesses do not know that you can get some free advertising on Google, using Google Local or Google Maps, this will basically allow you to advertise on Google for free with, and potentially outrank organic results without doing the hard work. Google is looking to increase the value of their local search and… [Read More]

How to Make Your Company a Social One

Using social networking for businesses doesn’t end at just having a Facebook or Twitter account. A social business will engage the entire company, and take advantage of opportunities to advance the company’s internal community and preach valuable social media skills as it grows and evolves. The challenge is getting everyone on board. Here are some… [Read More]

Critical Checklist for Integrated Marketing

Having a successful inbound marketing strategy requires having many different avenues out there to get peoples information. From Blogging to social media and email campaigns, there is so much to keep track of that most people don’t have a cohesive plan that fits all aspects together into one place. Because there is so much going… [Read More]

Are you a user of any Google’s Services?

Are you a user of any Google’s services, such as Gmail, Calendar, Google+, search and YouTube? If you are, then you probably received a notice this week explaining that Google is combining more than 70 privacy documents into one while making some important changes to its privacy practices. The main change is that Google may… [Read More]