Google has made integrating your Google+ account with your every day Google search usage just a little easier. Beginning this month, your personal circles and interests will be mixed in with organic search results. If you have a Google+ account and are logged in, all you have to do to find someone in your circle… [Read More]
Get the Most Out of Your PPC Campaign
Pay-per-click (PPC) advertising is the key to success for many online marketing campaigns, but it comes with a hefty price. Setting up a PPC campaign is no easy task, it requires a large time commitment and tedious work. Not to mention, there are no guarantees. In the end, a good ROI makes it all worth… [Read More]
“Thank You” Landing Pages to Improve Lead Reconversion
A simple ‘Thank You’ message can go a long way. Once you receive a new lead that has filled out a form, always send them to a Thank You page that will deliver them the information promised on the landing page. Just like a landing page, there are many distinct strategies to use to optimize… [Read More]
Calls to Action and Social Media for Facebook Apps Combined
Having a call to action and a Social Media presence are two musts in today’s business world to generate inbound leads. Because both aspects are very important, it makes sense that you would combine these two powerful tools to get better results. While some subscribers to marketing programs already have tools they pay for to… [Read More]
Internet Marketing Statistics Forecast for 2012
With every New Year come new forecasts. The most recent US Digital Media Usage report by eMarketer estimates how digital media usage will grow in 2012. These estimates will surely help to justify your inbound marketing-centric strategies. Check out these mind-boggling marketing stats that highlight the probable growth of digital media in 2012. The Internet… [Read More]
Time to Spice Up your Email Marketing Campaign
Are you one of the many individuals who has become lost in the hype of email marketing? It all sounds great at first but the excitement is quickly lost when it comes down to getting inspired to develop the content of the email, especially after the hundredth email. Emails can easily fall flat and lose… [Read More]
7 Tips to Ensure Your Blog is Shared
Writing blogs is a good way to get exposure for your company, but hitting the submit button on just any article isn’t enough to make sure your blog is read. In order to create a blog that is going to get seen by others, you have to include share-worthy content. Writing content that your readers… [Read More]
10 Ways to Grow Your Audience on Google+
Create a great Google+ page 1. One of the most beneficial things you can do will be to complete your profile before you share it with others. Putting a great profile picture up, filling in detailed information about your company, andadd links to other websites people can find you on. It’s also a good idea… [Read More]
5 Core Benefits of Well-Defined Marketing Personal
Do you know the important characteristics of your customers such as how much money they make per year and how they shop? While these may seem like trivial facts, they may help you better understand who you are marketing to and how to adapt your marketing plan to meet those factors. This information will help… [Read More]
Nurture your Leads and Convert More Customers
Inbound marketing does not stop once a lead is generated. An effective inbound marketing strategy should be implemented to follow and nurture each lead throughout the sales cycle. According to Gleanster Research, only 50% of qualified leads are ready to buy immediately. Marketing strategies geared towards nurturing leads help take someone who is not ready… [Read More]
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