Does your Professional Network Need Some Help?

Mortgage, Real Estate, and Insurance- Do you get the majority of your business from referrals? Would you like your business to be more referral based? Professional networking is one of the most powerful marketing tactics out there. 5 Ways to Expand your Professional Networking Go to networking events. Think it’s boring? Well think again, usually… [Read More]

Client Testimonials Can Make or Break You

Get More Client Testimonials! Whether you’re buying a new pair of shoes or a new website, what is the first thing you normally do before purchasing? Research. Most consumers search online for other customer reviews before they actually buy the product. Testimonials are huge and very, very powerful! If a client posts that your product… [Read More]

Mac vs. PC- 2 different ways of thinking

When it comes to getting a new computer or laptop, you get opinions from both the lover of a Mac and a PC. There are always two sides of the argument just like preferring Coke over Pepsi. We have taken and compared the statistics of the two competing computers. Both Mac’s and PC’s have improved… [Read More]

Why Having an Updated Website is Important

The More Professional your Website Looks, the More Business you Will Receive We’re American’s, and we all judge. It’s just like picking out a gift. Not even knowing what is inside, you’re most likely going to pick the one wrapped in shiny paper and a bow over the one wrapped in newspaper. Same goes with… [Read More]

5 simple ways to beat your competitors

1.For all in the Insurance, Mortgage, and Real Estate industry, set aside time to work on your web presence. This is very, very important. Lots of business professionals don’t realize how important it is to implement new marketing strategies into what they already have going. Even 2-3 hours a week will greatly improve your results…. [Read More]

The Benefits of Including Facebook as a part of your Marketing Strategy:

1. Branding – Great resource for generating brand awareness. According to a recent study of businesses on social media, 60% saw their search ranking jump much higher and they were able to find new business partners. Facebook loves search engines! 2. Customer Engagement – Interception point that can be leveraged to entice consumer engagement with… [Read More]

Strengthening your LinkedIn Page

  LinkedIn is one of those websites that is a mix of both social networking and professional networking. That exact statement is why people may feel a little hesitant about becoming a member. It can be very intimidating at first.   The question roaming the nation is: “Why do I need to get a LinkedIn… [Read More]

The Science of Lead Conversion

Good marketers know that numbers are everything.  Like any scientist, a marketer must test what works and what doesn’t.  Experimenting is a characteristic that separates the good marketers from the bad ones.  However this doesn’t mean that you need a PHD in chemistry to be a successful marketer.  There are several small tests that when… [Read More]

What is Google Hummingbird and How Does it Affect me?

In the first major update to their algorithm since 2001, Google recently announced the implementation of the new Hummingbird update. In the ongoing quest to make their system think like a human, these updates help even further weed out sites with canned, outdated content. While the last Google updates Panda and Penguin only affected about 5% of searches, Hummingbird is expected to impact 20% of all searches—a number that even further illustrates how important it is to know what this means for you.