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Written by Kyle O. Email Marketing Is Still Valuable With all the touch points where you can connect with potential and existing clients online, you may be wondering if email marketing in still valuable. The answer is yes; email marketing remains one of the best ways to connect with your clients when it’s used correctly. It’s a great pathway to… [Read More]
Written by Kyle O. Social ranking is an umbrella term that describes several different ways that your business is evaluated and graded online by customers. Social ranking is fluid, changing as more and more people write reviews, testimonials, and critique your business online. In the digital age, your social ranking is a crucial metric that oftentimes may determine whether someone patronizes your… [Read More]
A strong and unified social media presence is an important part of any modern business’ digital strategy. Unless you’re a digital marketing pro, you may be unclear where to begin when it comes to creating a comprehensive and aligned social strategy. In this week’s blog, we’ll discuss the social media audit, which can diagnose any problematic or disjointed… [Read More]
By Kyle O. Like any aspect of building your business, creating a strong and visible online presence requires an informed and flexible strategy. The content you create online is neither effective or profitable when you don’t reach the right audience: customers. Content distribution is the field of online marketing that revolves around the way you… [Read More]
By Kyle O. Whether you’re an online marketing pro or have just begun to learn about the many ways an internet presence can help grow your business, blogging is a proven tactic to consider. Blogs are pieces of original content written by experts in a given field about a certain topic and published online for… [Read More]
by Novi S. A phrase we hear occasionally from our clients is, “I’m not a marketing person”. We often hear this when discussing the more technical side of marketing – using terms like SEO, PPC, bounce rate, click rate, open rate, etc. This jargon probably sounds like a foreign language, so it’s no surprise that… [Read More]
Referral Marketing is Key to the Success of Your Business As an Advanced Marketing Specialist, many clients ask me, “How do I get more leads?” You may get a few leads from Pay-Per-Click, Social Media, or Retargeting Campaigns, but the results cannot compare to the constant flow of business you could achieve by partnering with… [Read More]
by Anthony Santillo Since the announcement of the new Facebook news feed update last month, there have been many concerns from businesses about their organic reach and how it will be affected. Rest assured, there are ways to get around this update to ensure that your content is still being seen by the people who like… [Read More]
by Kyle O’Hare The goal of your online marketing efforts is to convert site visitors into customers. Landing pages are an absolute must for achieving the best conversion rates and getting the most out of your marketing investments. Your website is an all-encompassing resource that offers information on your company and the various products and… [Read More]
by Shane L. One of the most significant questions I get asked as a marketing consultant is if Search Engine Optimization (SEO) is worth investing in. Like all investments, it will come down to time or money, and in most cases, both. My answer is a resounding Yes! Unlike Search Engine Marketing (SEM) such as… [Read More]
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