Mac vs. PC- 2 different ways of thinking

When it comes to getting a new computer or laptop, you get opinions from both the lover of a Mac and a PC. There are always two sides of the argument just like preferring Coke over Pepsi. We have taken and compared the statistics of the two competing computers. Both Mac’s and PC’s have improved… [Read More]

Why Having an Updated Website is Important

The More Professional your Website Looks, the More Business you Will Receive We’re American’s, and we all judge. It’s just like picking out a gift. Not even knowing what is inside, you’re most likely going to pick the one wrapped in shiny paper and a bow over the one wrapped in newspaper. Same goes with… [Read More]

5 simple ways to beat your competitors

1.For all in the Insurance, Mortgage, and Real Estate industry, set aside time to work on your web presence. This is very, very important. Lots of business professionals don’t realize how important it is to implement new marketing strategies into what they already have going. Even 2-3 hours a week will greatly improve your results…. [Read More]

The Benefits of Including Facebook as a part of your Marketing Strategy:

1. Branding – Great resource for generating brand awareness. According to a recent study of businesses on social media, 60% saw their search ranking jump much higher and they were able to find new business partners. Facebook loves search engines! 2. Customer Engagement – Interception point that can be leveraged to entice consumer engagement with… [Read More]

Strengthening your LinkedIn Page

  LinkedIn is one of those websites that is a mix of both social networking and professional networking. That exact statement is why people may feel a little hesitant about becoming a member. It can be very intimidating at first.   The question roaming the nation is: “Why do I need to get a LinkedIn… [Read More]

The Science of Lead Conversion

Good marketers know that numbers are everything.  Like any scientist, a marketer must test what works and what doesn’t.  Experimenting is a characteristic that separates the good marketers from the bad ones.  However this doesn’t mean that you need a PHD in chemistry to be a successful marketer.  There are several small tests that when… [Read More]

What is Google Hummingbird and How Does it Affect me?

In the first major update to their algorithm since 2001, Google recently announced the implementation of the new Hummingbird update. In the ongoing quest to make their system think like a human, these updates help even further weed out sites with canned, outdated content. While the last Google updates Panda and Penguin only affected about 5% of searches, Hummingbird is expected to impact 20% of all searches—a number that even further illustrates how important it is to know what this means for you.

Bing It On

Do you remember the days when Pepsi was trying to take Coke head on to prove their cola tasted better? It was hard to miss the flood of commercials showing blind taste tests where Pepsi magically seemed to come out on top ever time. Taking a page from Pepsi’s book, Bing is ready to take… [Read More]

Google+ Releases New Events Feature

If you’ve logged into Google+ lately you may have noticed a new tab called Events. This is a feature similar to Facebook where you can invite people to go to your party or charity event via your social media account. Here are a couple features that might get you to finally start using Google+ and… [Read More]