Google+ watcher, Paul Allen claims that the site now has 62 million users and adding at a rate of 625,000 new users a day. Allen’s previous estimates have been proved accurate, which leads us to believe this is an educated statement. According to Allen, “It may be the holidays, the TV commercials, the Android 4… [Read More]
Quick and Easy Guide to New Social Network, Pinterest
Most people have recently heard about the new social media Pinterest quite frequently over that past few months. Many are also wondering what it is, and how it works. Here is a little insight on the new social media tool and how to use successfully. Pinterest is a way to organize and share images that… [Read More]
Top Brands May Have Google+ Pages, but Few Have Many Followers
Most top brands have Google+ brand pages, but the fact of the matter is that only a fraction of them are getting many visits. According to BrightEdge, 77 out of the 100 top brands now have Google+ pages and 93 of these 100 top brands have Facebook pages. Since its launch of brand pages, Google+… [Read More]
Converting YouTube Videos into Clicks
Looking to turn more watchers into clickers? There is no question about it; YouTube is one of the most popular websites on the Internet and should not be ignored by any marketer. YouTube generates three billion visits a day and is the second largest search engine behind Google. Think of each video as your own… [Read More]
Too Busy and Forgot to go Holiday Shopping? Last Minute E-Gifts
Finding Christmas just days away and you have yet to purchase the perfect gift? Do not worry; the perfect gift is just an email away! The list below includes a variety of gifts that are sent through email. Experience the quickest, most convenient holiday shopping yet! 1. iTunes Gift Card Give the gift of music!… [Read More]
Google+ Brand Pages Beginning to Show Up in Search Results
Google is now embedding their popular new product Google+ with their already dominant SEM position. They are now integrating Google+ brand page information in the primary search results. BrightEdge has been tracking Google+ brand pages since they were launched on November 7th. However, the integration was not noted until December 20th when identified in the… [Read More]
Incorporating QR Codes into Your Marketing Plan
A QR code, which stands for Quick Response, is a two-dimensional code that can easily be scanned by smartphones to automatically generate text, photos, videos, music, and URLs. QR codes provide marketers an easy and mobile-friendly way to direct people to their website and other online resources. QR codes are a way for your company… [Read More]
Buffer: The Latest Tool to Being More Effective on Twitter
Introducing the latest tool for scheduling Tweets: The Buffer app. With Buffer users can schedule tweets and retweets directly from Twitter. By installing the Buffer app to your Twitter account a new “Buffer” button will appear alongside each tweet with the standard, “Reply,” “Retweet” and “Favorite” options. The new Buffer option will allow you to… [Read More]
Use of Social Networking Sites by Baby Boomers Soars
If your business has not jumped on the bandwagon yet and created a Facebook page, LinkedIn profile, Tweeter feed, or Google+ profile you might want to reconsider. A recent study done by Pew Research Center reports that 65% of all U.S. adults now use social networking sites, up from 61% last year and just 5%… [Read More]
Measuring Social Media ROI
It’s easy to get caught up in the hype of social media marketing, but like all other marketing strategies, it’s important to understand your ROI for these efforts. Which brings us to the question most marketers are asking: How do you determine the ROI of all your social media efforts? There is no exact formula… [Read More]
