Boosting Your SEO with Google+

Google is doing everything possible to coerce its users to join Google+, its latest social networking platform. The plugs for Google+ have been anything but subtle and are displayed on Google’s homepage with a call-to-action. New Gmail accounts even come with automatic Google+ registration. Ever since Google introduced its Google Plus Your World in January… [Read More]

How to Get Free Advertising on Google

Many small businesses do not know that you can get some free advertising on Google, using Google Local or Google Maps, this will basically allow you to advertise on Google for free with, and potentially outrank organic results without doing the hard work. Google is looking to increase the value of their local search and… [Read More]

How to Make Your Company a Social One

Using social networking for businesses doesn’t end at just having a Facebook or Twitter account. A social business will engage the entire company, and take advantage of opportunities to advance the company’s internal community and preach valuable social media skills as it grows and evolves. The challenge is getting everyone on board. Here are some… [Read More]

Critical Checklist for Integrated Marketing

Having a successful inbound marketing strategy requires having many different avenues out there to get peoples information. From Blogging to social media and email campaigns, there is so much to keep track of that most people don’t have a cohesive plan that fits all aspects together into one place. Because there is so much going… [Read More]

Are you a user of any Google’s Services?

Are you a user of any Google’s services, such as Gmail, Calendar, Google+, search and YouTube? If you are, then you probably received a notice this week explaining that Google is combining more than 70 privacy documents into one while making some important changes to its privacy practices. The main change is that Google may… [Read More]

Three Facebook Page Metrics that Can Make All the Difference

Being familiar with the metrics Facebook uses to determine the effectiveness of your business page will definitely help you with the way you market your campaign. Not only is Facebook currently the largest social networking site, but it also collects ample amounts of information about its users. Facebook’s newly revamped Insights is a great way… [Read More]

Determining a Buyer’s Persona

Determining a buyer’s persona is a crucial element for successful inbound marketing, particularly for sales. It is important to know who you are marketing and selling to. Ask yourself these simple questions about your target audience to determine how to go about your personas. 1. What is their demographic information? To perform more targeted offline… [Read More]

Avoid Getting Banned on Social Networks

In recent cases, social networks have responded to users who have broken terms of service (TOS). When taking a further look, you can see that across various social networks, different opinions as to what is deemed acceptable behavior and what is considered banned. Let’s take a look at the TOS of our favorite social media… [Read More]