If your business has not jumped on the bandwagon yet and created a Facebook page, LinkedIn profile, Tweeter feed, or Google+ profile you might want to reconsider. A recent study done by Pew Research Center reports that 65% of all U.S. adults now use social networking sites, up from 61% last year and just 5%… [Read More]
Measuring Social Media ROI
It’s easy to get caught up in the hype of social media marketing, but like all other marketing strategies, it’s important to understand your ROI for these efforts. Which brings us to the question most marketers are asking: How do you determine the ROI of all your social media efforts? There is no exact formula… [Read More]
Twitter Launches Brand Pages for Marketers
Last week Twitter announced the launch of their new brand pages in an effort to compete with Facebook and Google’s platforms for business pages. Until now, Twitter’s existing brand pages have been under the radar. Twitters brand pages are free and customizable. Advertisers can create their own header to be displayed on top of the… [Read More]
5 Tips to Follow When Creating Your Google+ Business Page
Google+ Business pages are proving to be a priceless asset for all business owners. Because the user base is growing at such a rapid rate and the content is held in high regard on an SEO level, it is a good idea for every company to create a page and make sure it presents the… [Read More]
LinkedIn New Feature: Polls for Groups
On Wednesday, December 14th LinkedIn announced the new Polls feature for their one million Groups and growing. The main objective for this new feature is to aim to spark more conversation on quick reads. Ian McCarthy, principal product manager at LinkedIn, wrote via the LinkedIn Blog that the feature came about after Group Moderators shared… [Read More]
4 Ways to Create Facebook Super Fans
Most businesses have many fans. They came on your page, liked you to see a particular piece of information or see what your company offered and never came back. Maybe you even have a few fans that come on occasionally to offer feedback or comment on something you posted on your wall. While all fans… [Read More]
6 Steps to Creating Awesome Email Subject Lines
Email has become one of the most used tools of communication. The Radacati Group estimates that about 1.9 billion non-spam emails are sent everyday. With so many messages coming your way everyday, the subject line message is a huge factor that determines whether or not you will open the email. You (and your clients) could… [Read More]
Looking Back: World’s Biggest Websites when Launched
Website design has come a long way since the internet was launched. Some of the biggest sites on the web today started as simple pages with text links. With the help of Wayback Machine, we are able to take a journey to the first drafts of these websites. If your current website resembles any of… [Read More]
Inside Look on the new TweetDeck by Twitter
Twitter’s newest addition, TweetDeck offers a fresh new look to its original desktop app. The conversion is complete and ready to use! You’ll notice the same functionalities as the original Twitter you know and love, but TweetDeck offers new and improved capabilities as well. New changes that you’ll notice include boldface names for every tweet,… [Read More]
Website’s Using Google’s +1 Button Generate 3.5x More Google+ Visits
Google+ is one of the newest social networking platforms to hit the Internet and its standing strong against the big boys in the market. Google+ is growing faster than Twitter and Facebook each did in the same timeframe. HubSpot recently conducted a study, comparing referral traffic from websites that have a Google’s +1 button installed… [Read More]
