There are certain rules of thumb that all reputable marketers will stay clear of to make sure their reputation stays spotless. Inflating numbers, purposefully including vague information, or blatantly lying are all things you will want to stay away from in your marketing material. However, there are some harmless tactics that some may consider “shameless”… [Read More]
Boost Traffic to Your Site Via Facebook in 5 Easy Steps
Facebook is one of the most visited websites on planet Earth, so if you haven’t been taking advantage of that it’s time you started doing so! I’m sure that you’ve been told to start using Facebook, but may be reluctant because you feel it will be too hard to keep up with and won’t provide… [Read More]
Bing Beats Google in Local Search!
For a while there it looked like Bing was on the decline and would never have an edge up on Google, but that tide may have turned recently. Bing announced that it will be “powered by Yelp” now, and will reap some of the benefits of the Yelp nation. This paring will help benefit the… [Read More]
This Week’s Social Media Updates
There were a few big announcements this week in the world of social media. Facebook and Twitter both had updates that will help make everything easier to use. Have you tried any of these new features? We’d love to hear if it has helped or hurt you in the comments! Facebook and WordPress Combine This… [Read More]
Using Visual Content to Revamp Your Marketing
You’ve heard it more times that you can remember: visual content gets more interaction and response than content with just text or links to other sites. It also provides a break for those marketers who may not have an English degree that can always create new, engaging content. Now you know how important it is… [Read More]
How to Measure Website Metrics
Continuing our discussion from yesterday, we will now move on to measuring the success of your website. There are a number of different items that are included in analytic reports, and it can get overwhelming. If you focus on these five items, it will give you an overall picture of how your site is doing… [Read More]
Top 5 Things to Measure in Your Business
Slowly people have started to realize that it is not only a good idea to move from offline marketing to online marketing, it’s necessary. Those who were fighting so hard against building an online presence now realize that they have to give in because that is just the way of the future and they don’t… [Read More]
Facebook Finally Allows Scheduled Posts!
Want to promote the open house you are having on Saturday through a Facebook update, but you know you will be too busy getting ready to post anything that morning? To keep up with social media management companies like HootSuite, Facebook is now allowing admins of pages to schedule future posts. When posting an update,… [Read More]
Google+ and Google Places Have Merged!
When Google launched Google+ and Google+ business pages, everyone felt it was inevitable that all things Google would eventually be merging eventually and now we can see our predictions were right. Last week, Google announced that they had converted all Google Places pages into a Google+ Local page; this change affects about 80 million Place… [Read More]
9 Ways to add LinkedIn to Your Company Website
LinkedIn has a lot of tools available for you to make the most of your recruiting efforts for both hiring new employees and generating new business. HubSpot has discovered that LinkedIn is 277% more effective at generating leads than Facebook or Twitter, so it makes perfect sense to advertise your profile or company page on… [Read More]
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