Using social networking for businesses doesn’t end at just having a Facebook or Twitter account. A social business will engage the entire company, and take advantage of opportunities to advance the company’s internal community and preach valuable social media skills as it grows and evolves. The challenge is getting everyone on board. Here are some… [Read More]
5 Google+ Tips in Dominating Search Results
Google+ for business can have a positive impact on your business’ SEO efforts in a number of ways. Since Google is adamant about giving out incentives for those that actively use the network, it has incorporated all of its products, especially Google+ to its Google Search features. In many ways, Google+ can help boost organic… [Read More]
Critical Checklist for Integrated Marketing
Having a successful inbound marketing strategy requires having many different avenues out there to get peoples information. From Blogging to social media and email campaigns, there is so much to keep track of that most people don’t have a cohesive plan that fits all aspects together into one place. Because there is so much going… [Read More]
Are you a user of any Google’s Services?
Are you a user of any Google’s services, such as Gmail, Calendar, Google+, search and YouTube? If you are, then you probably received a notice this week explaining that Google is combining more than 70 privacy documents into one while making some important changes to its privacy practices. The main change is that Google may… [Read More]
9 Ways to Reduce Email Unsubscribes
Email marketing is a method that marketers learn to accept that a certain amount of their email list depreciates, but when it reduces to the point of significant unsubscribers it is time to put a pause to it. Unsubscribes are discouraging, and you can’t help but wonder if there is something you could have done… [Read More]
Three Facebook Page Metrics that Can Make All the Difference
Being familiar with the metrics Facebook uses to determine the effectiveness of your business page will definitely help you with the way you market your campaign. Not only is Facebook currently the largest social networking site, but it also collects ample amounts of information about its users. Facebook’s newly revamped Insights is a great way… [Read More]
Determining a Buyer’s Persona
Determining a buyer’s persona is a crucial element for successful inbound marketing, particularly for sales. It is important to know who you are marketing and selling to. Ask yourself these simple questions about your target audience to determine how to go about your personas. 1. What is their demographic information? To perform more targeted offline… [Read More]
Avoid Getting Banned on Social Networks
In recent cases, social networks have responded to users who have broken terms of service (TOS). When taking a further look, you can see that across various social networks, different opinions as to what is deemed acceptable behavior and what is considered banned. Let’s take a look at the TOS of our favorite social media… [Read More]
4 Tips to Keep Your Website Ahead of the Curve in 2012
Some major points that are often overlooked by business owners is poorly designed and outdated websites. Think about it, if you were shopping or researching online you wouldn’t want to look at a boring, two column default template sites. Even worse is broken assets and links, confusing disorderly pages, and pointless widgets that do nothing… [Read More]
17 Missed Lead Generation Opportunities
It takes a lot of time and effort to create promotions and the tools that will let customers access those incentives. From meetings to think of new promotions to meeting with your developers to let them know what information you want to collect, a lot of time is put into creating landing pages from start… [Read More]
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