As if this whole social media winning combination wasn’t’ hard enough to figure out already, link tracking service bit.ly has published their findings on the best and worst times to publish in social media accounts.Their findings show that different sites have different optimal posting times, making it even more important to tailor your postings to… [Read More]
10 Ways to Make Your Landing Page Trustworthy
Landing pages make your campaigns more effective and produce a higher conversion rate; this is something most people understand and incorporate into their marketing strategy now. According to several studies, landing pages have a success rate of about 92% which is really impressive. In order to have your page as part of that group that… [Read More]
15 Things People Don’t Like About Your Website
When sending people to your website, it’s important to keep in mind that the website should be appealing and put the customer at ease. This should be a no brainer, but you may have a lot of things on your site that you don’t even realize they annoy your customers. Whether it is because you… [Read More]
New Tools to Help you be More Successful on LinkedIn
For those already taking advantage of LinkeIn’s Product Tab, you will love the new improvements that are being rolled out. Recently, Business Insider reported that LinkeIn will be releasing two new features for those with company pages: Targeted Updates and Follower Statistics. The features are currently only available to a few select groups like Samsung… [Read More]
12 Examples of Great Facebook Cover Photos
Hopefully by now you have had a chance to adjust to the new timeline layout and weren’t caught off guard by the switch. Many brands have really embraced this change and taken their branding to the next level by creating an amazing cover photo. If you haven’t had a chance to add a cover photo… [Read More]
Using Video in ads Boosts Brand Engagement and Site Visits
It’s a given that if you include a video in your paid advertisement, a consumer is more likely to click on it. Did you know that they are also more likely to remember your brand and visit your site at a later date? Recognizing that static banner ads are bringing fewer results as they used… [Read More]
Why Google+ Is in a Position to Succeed at Business
Google+ was released last summer with full forces, ready to compete with Facebook. Despite having more than 100 million users, Google+ has failed to slow Facebook’s growth. But don’t dismiss Google+ just yet. The network is becoming the social networking tool of choice for savvy business owners and office workers. A recent Forrester study reported… [Read More]
25 Creative Ways to Grow Your Marketing List
Did you know that your email database decreases by 25% each year? Pretty shocking, but it’s a fact. People change jobs and get new company emails, they decide they want to unsubscribe from your list, or they finally stop checking that old email address they were holding on to. To make sure you are keeping… [Read More]
How to Get More Leads From the Best Pages on Your Site
Any sports fanatic knows that it takes team work to win a game. Keeping this in mind, a team member who gets an assist on his stat card is just as (if not more) valuable than the highest scoring team member. You can apply this same principle to your marketing efforts if you think of… [Read More]
Google’s New Algorithm Will Punish Overly Optimized Sites
Search engine giant Google announced that they will be rolling out a new algorithm designed to reward those with relevant content written with the reader in mind and in turn penalize those that write just for the search engines to find their site. This is another step in the direction Google is trying to take… [Read More]
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